Urgent Care Marketing

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Spread Awareness And Enhance Your Patient Experience With Urgent Care Marketing

Urgent care is a vital service for the masses, so it’s important to keep up with how patients are finding their healthcare providers. Healthcare searches are becoming increasingly digital, so it’s beneficial to create an urgent care marketing plan. When you hire a digital marketing agency like LYFE Marketing, these are some areas in which we can help you:

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Social Media Marketing

Taking your urgent care center to social media platforms can help you reach larger audiences of prospective patients. Expanding your social media reach will help in promoting your urgent care facility and drawing in more qualified leads. You can better catch the attention of users, as well as promote your services through pictures and online reviews.

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PPC & Google Advertising

The vast majority of internet users utilize search engines, so this is a great place to focus some of your online marketing efforts. Targeted pay per click ads can bring in more new patients based on varying demographics, and retargeting efforts can bring back patients who have viewed your website previously. This marketing idea or strategy will help drive traffic to your website and increase your leads.

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Email Marketing

Email marketing has proven to be very helpful for healthcare facilities of all kinds, including urgent care providers. For local businesses, it’s an easy way to get information such as appointment reminders, procedure updates, and special promotions out to patients. With email segmentation, you can even send sets of emails based on demographics or actions taken. There are a lot of ways to personalize email messages, so experiment and see what your patients like best.

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Content Marketing

Creating and publishing content can help establish trust between urgent care clinics and their potential patients. Patients want a clinic they can trust, and providing informative content helps assure them. We know that you’re good at what you do, but prove to your audience that you’re the best and most reliable with educational, valuable content. Doing so will also boost your online reputation.

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Web Design

A well-designed website can make a big impact on patients. When it comes to healthcare, time is of the essence. You want to make sure that your website is quick to load, clear, informative, and easy to navigate so that patients can quickly find what they need. If patients can’t find your location, services, or insurance policies, they’re likely to be deterred from your clinic.

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SEO – Organic Traffic

Patients are doing online searches for dental and orthodontic services at increasing rates, and research shows that the top three Google search results attract roughly half of consumer clicks. One way to spread awareness of your brand is to use SEO techniques to draw in more organic traffic. For instance, if a potential patient does a search for “urgent care near me”, SEO helps you to be at the top of search results. We can help you adjust your website formatting and content to better exemplify Google’s best practices, and we help create and maintain a plan for raising your search engine ranking.

Why Should I Develop An Urgent Care Marketing Plan?

77% of patients prefer to schedule appointments online

73% of patients use search engines to find healthcare facilities

50% of all Google clicks come from the top three results

21% of urgent care patients say that a convenient location is an important factor

90% of potential patients care more about reputation than doctor referrals

60% of consumers trust posts made by healthcare practitioners

Healthcare facilities use social media much less than other industries, meaning there’s plenty of space for your clinic to stand out

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77% of patients prefer to schedule appointments online

73% of patients use search engines to find healthcare facilities

50% of all Google clicks come from the top three results

21% of urgent care patients say that a convenient location is an important factor

90% of potential patients care more about reputation than doctor referrals

60% of consumers trust posts made by healthcare practitioners

Healthcare facilities use social media much less than other industries, meaning there’s plenty of space for your clinic to stand out

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More and more patients are utilizing social media and search engines to find the healthcare services they need. Since you provide a public service, it’s important that you market yourself on the platforms that patients are spending the most time on.

Luckily for you, healthcare marketing is a very cost-effective endeavor. Compared to traditional marketing, you can receive bigger and better results at a fraction of the cost. This means that you can put more of your budget into providing top-notch service for your patients.

Handling digital marketing efforts yourself may seem overwhelming, but the good news is that you don’t have to do this on your own – we can help you develop your digital marketing strategy. We understand that you’re busy running your clinic, and hiring an agency like LYFE Marketing can save you a lot of time. We can establish a campaign strategy for you, create and publish content, handle your reputation management, establish your online presence, monitor the metrics of your digital platforms and more.

Schedule A Free Consultation Today.

Benefits Of Urgent Care Marketing

Urgent care digital marketing is critical to pursue in this day and age. There are lots of patients out there looking for urgent care services, so you should make sure that your primary care clinic can be easily found. When you develop a digital marketing campaign, you put yourself at an advantage. There are many benefits to implementing digital marketing strategies, including:

  • Increased brand awareness/larger audiences
  • More qualified leads/higher patient retention
  • Establishing trust with potential patients
  • Lower marketing costs
  • Boost your urgent care center’s patient volume

Our team knows how to market urgent care clinics. We are highly experienced in digital marketing practices, and we’ve had plenty of experience working with other healthcare facilities. We understand the importance of your services, and know that you’ve got a lot of duties on your hands. When you hire LYFE Marketing to handle your digital marketing campaign, you can save time and money, as well as better maintain your facilities.

Schedule A Free Consultation Today.

Our Urgent Care Marketing Services Are The Best Of The Best

Industry Experts

Industry Experts

We’ve provided our digital marketing services to many healthcare facilities in the past, so we know the intricacies of marketing in your field. We have a working knowledge of all of the tools you need to succeed and know how to implement them for your benefit. Check out our case studies here to learn more about our previous works.

Up-To-Date

Up-To-Date

Just like your urgent care clinic keeps up-to-date with medical procedures, we keep up-to-date with our digital marketing strategies. The digital landscape is always shifting, but we know how to properly navigate it. We’ll make sure that your campaign follows current marketing trends and your target audience’s updating needs.

Focused On You

Focused On You

We want to see your urgent care clinic succeed, and we’re determined to do everything we can to help you get there. Your campaign will be personalized around your needs, and we’ll collaborate with you to make sure everything satisfies your expectations.

Tips For Succeeding In Urgent Care Marketing

We’re confident in our abilities to help you succeed because we’ve done the same for hundreds of other businesses. Each business is unique and needs its own digital marketing campaign, but we’ve found a baseline process that has worked across the board. These are some steps that have proven to yield results:

Optimizing

To keep your business growing you need to continually update your digital marketing procedures. We can monitor your campaign and make improvements where we see fit. Bringing in patients is great, but you also want them to come back to you when they need your services. We’re always keeping up with marketing trends, so we can maximize your campaign to its fullest ability.

Strategizing

The first thing we’ll do is get a better understanding of your urgent care clinic. What are your goals? Who is your target audience? What kind of results are you aiming for? We’ll gather this information, do some research on your industry competitors, and develop a digital campaign strategy that both fits your specific needs and puts you over the top.

Engaging

We believe in effective communication between businesses and consumers, both traditionally and digitally. When it comes to social media and other digital platforms, patients have access to your brand 24/7. We make sure that you’re equipped to handle digital engagement with your target audience. The more you interact with your patients, the better your network can grow.

Monitoring

When you hire us to handle your digital marketing campaign, we’ll assign you a specialist that will oversee your accounts and progress. This person will perform daily monitoring of your campaign and make sure your clinic stays on the right track.

Publishing & Promoting

Once a plan is laid out, we’ll get to work on creating the content that potential patients will see. This can range from social media posts, to blogs, to search engine promotions, you name it. We’ll craft everything under your guidelines and then publish it all to their respective places. We will also submit your website to business listing sites such as Google My Business, Yelp and etc.

Take Steps Towards A Healthy Business

Implementing digital marketing strategies is a great move for your urgent care clinic. Patients will be more likely to find you through social media and other digital platforms, meaning that you can expand your business. No two clinics are the same, so make sure yours stands out.

Not only does digital marketing save you time and money, you also have the opportunity to spread your brand way beyond traditional reach. The sooner you develop your digital presence, the sooner you can grow. Digital marketing can help you draw in leads and turn them into loyal patients.

When you hire LYFE Marketing, you’re in good hands. Our team is well-versed in all things digital marketing, and we know how to implement a strategy that is perfect for you. We have open communication with you throughout the entire process so that you can double check that our services align with your clinic’s voice and values. We genuinely care about the work you do and want to see you succeed.

Schedule A Free Consultation Today.

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