Video SEO Services

Drive Traffic To Your Site And Get More Customers Without Draining Your Budget

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Use Videos To Increase The Traffic To Your Site And Get More Paying Customers

Videos are the most powerful content on the internet today. With 81% of businesses using video as a marketing tool, videos are proving to drive results. With our video SEO services, we can help your brand tap into the power of videos and rank higher on google.

Why Should Your Business Use Video SEO Services?

Did you know that by the year 2022, more than 80% of all consumer internet traffic is going to be driven by online videos? That just shows how relevant video SEO is and will continue to be in the future for your business, but let’s look at a few more reasons why you need to use videos for your marketing:

Videos can be a great way to educate your consumers and build consumer-brand trust. That’s why videos are so powerful in pushing people to purchase.

Videos are 50% likelier to appear on the first page of search results when compared with other forms of web pages. So, if you want your site to rank higher, then use videos.

In this fast-paced world, people prefer content that they can consume quicker. Videos serve that need for easy-to-consume content.

Businesses are utilizing video to increase their Google rankings and ultimately sales. LYFE Marketing’s video SEO services can bring in the traffic and engagement that your site needs to acquire those sales.

By employing our video SEO services, you can rest assured that your business is in the hands of experienced professionals. We have provided video SEO services for hundreds of clients for several years now and we stand by our performance.

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How Video SEO Services Can Increase Your Sales

As a general rule, businesses have three main aims today. For your business you want to:

  • Drive more traffic to your site.
  • Increase the number of new customers
  • Retain your existing customers & upsell to them.

No matter what sort of business you are in, if you have any form of online presence, those are your typical goals. More traffic means more sales. So, where does video SEO and video marketing come into play?

Well, videos are quite effective in driving more traffic to a site and increasing sales, and there are several reasons for that. It shouldn’t come as a surprise to you that people consume a large amount of video content daily.

According to researchers, around a third of all the time spent online is used watching videos. By all indications, that will continue to increase as more and more people become interested in online videos compared to written content. That translates to over 30 minutes of videos watched each month. 

There’s nothing surprising about the popularity of online videos. They’re both fun and easy to watch.

Another study has found that 1 out of every 4 consumers lose interest in a business or a company that does not feature a video on its website. Oppositely, ⅔ of consumers believe that the companies that do use video really know how to reach their audience. People put a great deal of stock in online videos when it comes to evaluating the businesses they purchase from. They see companies that use online videos as more knowledgeable and skilled.

People also have the same kind of favor for online videos when it comes to ecommerce. Around 30% of all online shoppers say that they prefer ecommerce websites to feature even more videos. They’re looking for videos that feature tutorials, product descriptions, and even testimonials. Overall, a lot of what was previously listed in the text portion on a website and on product listings is now preferred to be presented in the form of videos.

But it’s not enough that one just publishes videos. The video must be fun, engaging, and interesting as well. The videos should be straightforward and easy to understand as well. Remember, people prefer videos because they’re easier to consume. Making them complicated and difficult to understand is going to defeat that purpose.

People also have the same kind of favor for online videos when it comes to ecommerce. Around 30% of all online shoppers say that they prefer ecommerce websites to feature even more videos. They’re looking for videos that feature tutorials, product descriptions, and even testimonials. Overall, a lot of what was previously listed in the text portion on a website and on product listings is now preferred to be presented in the form of videos.

But it’s not enough that one just publishes videos. The video must be fun, engaging, and interesting as well. The videos should be straightforward and easy to understand as well. Remember, people prefer videos because they’re easier to consume. Making them complicated and difficult to understand is going to defeat that purpose.

Video SEO takes your videos and uses them to your advantage. Video SEO makes it easy for your video (and therefore brand and website) to be discovered by your target audience online. 

When someone searches for something relevant to the product or service you offer into a search engine, you want your video and website to appear; that’s what video SEO accomplishes. 

We can deliver video SEO services as a standalone service or we can provide it as part of your overall digital marketing campaign.

How LYFE Marketing’s Video SEO Services Can Help Your Business Grow

Videos and video SEO can be powerful tools in making your brand and business grow. 

Videos have been known to drive organic traffic to your site. What’s organic traffic and why is it so important? Organic traffic refers to those who visit your site as a result of using search engines. They are not directed to your site by advertisements. 

Aside from the fact that organic traffic is free, organic traffic also usually sends higher quality traffic. When we say higher quality traffic, we’re talking about traffic that is more likely to convert into customers. Remember that users from video SEO searched for something related to your site, your product, or your service. This is where video SEO can make a difference. By optimizing your videos, you can get more organic traffic.

Also, when search engines like Google perceive your site to be a high quality website, it is going to be placed in a higher ranking on the SERPs (search engine result pages) and that means even more traffic and conversions for your business.

One of the ways that search engines measure the quality of a website is by its bounce rate. The bounce rate refers to the rate by which visitors leave the site. If visitors leave a site soon after visiting it, Google may consider it to be low quality and that damages the chances of your chances of ranking highly. 

People spend over twice as much time on pages that feature videos than those without. This means videos help you decrease the bounce rate from your site once they get there! According to research, more than 60% of businesses that have used videos believe that it has helped their website to get more traffic.

It’s important to know that people use videos to learn about your business, your product, or the service you provide. According to a survey, 98% of respondents said that they watched videos which explained how a product is used and 90% said those product videos are instrumental when making a decision to purchase.

Now, the reason that’s important to know is because people who watch videos can retain 95% of the message of the content, while those who read the same information retain only 10% of it.

Since video plays a major role in the purchase decision making process, it is easy to see how it can improve your conversions. According to another survey, 74% of participants said that they ended up buying a product after they viewed an explainer video. Using videos in your SEO and marketing overall is a great way to increase your conversion rate.

With our video SEO services, your videos and your site are going to be more visible. Your audience will be able to find you more quickly. Our specialists are equipped with the experience necessary to make your videos and your site rank at the top of the SERPs for keywords that are highly relevant to your business.

Our Video SEO Process

Creating The Video SEO Strategy

Creating The Video SEO Strategy

We will create a plan to optimize all of your videos. This involves identifying the right keywords to use as well as the platforms on which your videos are going to be posted. This is a very crucial part of the process since it is going to determine the general direction of the overall SEO strategy.

Video Optimization

Video Optimization

Depending on your existing bank of videos, we may have to perform video optimization. This is where we analyze your creatives and determine what needs to be changed to optimize them for SEO.

Video SEO Maintenance

Video SEO Maintenance

Once the video has been published, we are going to use it to optimize the search engine positioning of your website. We can continue to perform SEO maintenance for your video to make sure that it continuously ranks and is working in your favor.

Regular SEO Reports

Regular SEO Reports

How will you know that our video SEO services are working? As part of our video SEO services, we are going to submit regular SEO reports to you. Our reports ensure you have regular access to information regarding your results in real-time.

DO YOU NEED VIDEOS MADE FOR YOUR VIDEO SEO SERVICE?

In addition to video SEO services, we have an in-house video team ready to create your next video! Here’s how we can help:

Video Scriptwriting

Videos are only effective if they’re executed properly. A lot depends on the quality of the script that you have for your video. We have experienced script writers who know what must be included in the video.

Design

Video is a visual medium, so it has to look good. We have specialists who will work with you to create the right design for your videos so they are visually appealing and agree with your branding. Consumers remember 80% of what they see, so we want them to remember and associate pleasant, positive feelings with your brand.

Graphics Creation

Oftentimes, videos used for business require graphic design work as well. Our team is well-versed and is capable of adding the necessary graphics to make your video flow and stand out.

High Quality Video Editing

Editing is so crucial that it can make or break your video. Because of this, it’s best to be done using professional video editing software. We have the professional video editors you need to take care of everything for you from start to finish.

Optimization

Even after your videos are professionally edited and loaded with cool graphics, it’s still not effective if you don’t implement it properly. The purpose of video SEO is to use your videos to drive your website to the top of Google’s search result pages. This is why we’re an optimal agency for so many: we can create your video with the purpose of SEO it in mind, and then implement it for that purpose.

Monitoring and Maintenance

Once we have uploaded and optimized your videos, we can perform ongoing maintenance and keep you updated with stats and performance. We provide complete transparency with our services, so you understand your results and campaign performance at all times.

What Makes Our Video SEO Services Different?

We Are A Complete Coverage Digital Marketing Agency

We Are A Complete Coverage Digital Marketing Agency

As we’ve mentioned, we’re not just a video SEO agency. We are a complete marketing agency, which means we provide all the services that your business needs when it comes to digital marketing. We handle social media, Google Adwords, web design, email marketing and more.

We Have Worked With Clients From Different Industries

We Have Worked With Clients From Different Industries

Because we have been in the digital marketing industry for several years now, we have worked with clientes from hundreds of different industries. Because of this, we have created a process that includes performing extensive research about our clients first. We know that your needs may be different from others and vice versa, and so we do our best to create a unique strategy for each business we work with.

Talented Marketers

Talented Marketers

When you utilize the video SEO services of LYFE Marketing, you get the assurance that you are going to work with talented and resourceful specialists who can truly help your business. Our  SEO experts and our content creators are all experienced in their respective fields for your benefit.

Winning Results

Winning Results

Perhaps the main thing that makes LYFE Marketing’s video SEO services different from others is the fact that we have the results to back up our claims. We’re not just saying that we can do things for you, we have proof from our past performance that we can really perform. Check out any of our case studies or online reviews to see how we’ve helped other businesses grow!

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