Facebook post equals engagement.
Such a simple formula, and it has worked for countless businesses in the past. But is it still true today? Is it still that easy?
The truth is that it has become harder now than it has ever been to see organic engagement on Facebook posts. Fans arent as easy to engage.
Perhaps its because people are now more aware of how effective it has been, so theres more competition. More companies are fighting for consumers attention.
Now you need to be extra creative with your posts to get your business noticed.
Posts that your fans will appreciate and, most of all, engage with are what youre looking for!
Worry not because weve come up with the perfect solution for you.
Here are 45 Facebook post ideas that are sure to generate high engagement:
You can think of these Facebook post ideas as tips.
These tips for Facebook post ideas will prompt your Facebook fans to fall over each other to like, share, and comment on your posts.
1. Start with a Story
Telling a story is one of the best Facebook post ideas because it resonates with fans. They can relate to it, especially if theyve gone through something similar.
You can tell stories not just about your business but about your life as well. People will first relate and then react, and thats what youre looking for.
2. Build Your Brand
Building your brand is your goal, so you might as well show what it is all about.
Do this by making sure that the brands logo and colors are prominent in your posts.
Your logo should be unique and should stand out from the rest. Then your color should be present and prominent in most, if not all, your posts.
3. Post What Is Trending
Posts about trending topics are actually rewarded by the news feed algorithm.
You can find topics that your fans are likely interested in or talk about.
By posting content around it, you have an opportunity to interact with your fans by asking questions, responding to comments, etc.
4. Time Your Posts
Timing is important. This is also true for your posts.
Most will tell you that the best times to post are 12 PM, 3 PM, and 7 PM.
These are generic times based on a collective average.
If you want to be accurate and find out when your specific fans are online, then you can use tools like Facebook Insights, which tracks user interaction.
Facebook Insights helps you decide on the best time of the day to post, the best day of the week for you to to post, and what kind of content is the most popular.
5. Choose Non-peak Hours
Peak hours are not exactly the best times to post.
With so many businesses competing for a spot on the Facebook news feed during peak hours, it can be hard to get engagement if youre posting at the same time.
So heres one of the easiest Facebook post ideas, post during non-peak hours.
Non-peak hours usually happen during the morning and offer a better alternative with less competition.
6. Change Profile & Cover Photos
Change your profile picture and cover photo on a regular basis. By doing this, you are able to keep your page, fans and followers up-to-date.
A couple of tips:
- Profile pictures should always feature or at least incorporate your brands logo.
- Cover photos give you more room to be creative.
7. Share What’s On Your Mind
Facebook is already saturated with so many salesy posts. Try sharing whats on your mind for the day and see if your fans respond!
Take the opportunity as a small to mid-sized business to share the thoughts of the people behind the logo.
Youd be surprised at how interested people are to connect and engage with business owners and staff, not just your product or service!
8. Take a Selfie
In terms of popularity, selfies are right there at the top.
Be sure to make your selfie interesting and related to your business in some fashion.
This is a great way to connect your brand with your fans, while making your brand a little more personable.
Your fans will be sure to engage and react strongly to this type of post.
9. Repost Viral Photos
Posting viral photos from the internet is a great option if you run out of Facebook post ideas.
This type of content is easy enough to find. Here are a few examples of what you can look for:
- Funny photos
Find a viral photo that is relevant to your industry and repost it as one of the effective Facebook post ideas you can rely on for engagement.
10. Take Your Audience Behind the Scenes
BTS or behind-the-scene videos or photos will help humanize your brand. It is also another excellent way to connect with your fans or potential customers.
By posting these photos, you can emphasize the uniqueness of your brand and how it stands apart from your competitors.
11. Ask Questions
You can ask your fans questions, giving them a direct call to action to engage with your content!
Include questions that are relevant to your target audience that you know they would want to answer in the comments on your post.
This is a surefire way to increase engagement in a flash!
12. Create Original Images
Posting original images helps to make your page unique and is a great addition to your Facebook post ideas.
You have a couple of options here. Either you do it yourself using various tools such as Canva, or you can hire a professional graphic designer to create images for you.
13. Get to Know Your Fans
This Facebook post idea is similar to #11. The difference here is the questions are not just limited to your brand or industry.
Post questions and fill-in-the-blanks and you are sure to draw reactions every time.
This is a popular type of post since people love to provide answers.
Be prepared to handle the deluge of answers that are sure to come with this type of post!
14. Get Personal
Promoting your brand shouldnt be everything. Adding a little personal touch will also be helpful.
Get personal by introducing your employees and everyone that makes the company possible to your audience.
Post photos of employees while at work and loving what they do, or post images of customers who love and enjoy your products or services.
15. Offer Promotions
Sometimes a good sale or promotion is just the incentive your audience needs to engage with your content!
You can also increase the amount of shares your post gets by encouraging users to share the sale or promo code with their friends!
Promotions can be a great way to advertise your product or service while still garnering good engagement.
16. Post With Purpose
A post with purpose can provide immense value to consumers and fans.
Examples of this type of post are
- Industry-related news or content
- Industry-related photos
- Niche-related opinions
If your target audience finds value in your post, they are more likely to like it and share it with friends!
17. Be Creative With Your Post Descriptions
Avoid reusing redundant headlines from your blog, previous content etc.
Your posts will quickly go unnoticed if your audience is starting to read the same captions more than once.
To get creative with your post descriptions, you could try using a witty tone, or use a hook that leaves them wanting to read more on your blog etc.
Not a bad one to include in your bag of Facebook post ideas if you ask us.
18. Be You
Just be you! Most Facebook users are on the platform to interact with their family and friends, so act & post the way you would normally in real life!
This can allow your brand to sound more personable while still growing engagement.
Fans and consumers are likely to be more appreciative of posts with that tone of voice than if they feel like theyre interacting with robots.
19. Highlight Your Fans
Give the spotlight to your fans and customers by posting about them. This way, you are able to build two things that are crucial to your brand: trust & credibility.
Highlighting real customer posts using your product or service is a testimony in itself and should also attract potential customers to your brand.
Plus, most Facebook users love receiving a shoutout from a business!
Seeing your repost your customers posts will incentivize other members from your target audience to do the same, encouraging more engagement.
20. Post Frequently
How often should you be posting on Facebook to get more engagement? A lot!
You might have read that the right frequency for posting should be about once or twice a day. Ignore that piece of advice.
Some of the most successful pages on Facebook post more than a dozen times a day! So post a lot.
The more times you post, the more opportunity you have for increased engagement!
21. Post Product Photos
Trying to get more engagement on your product photos?
Choose photos of it in action or while it is being used!
This will show people how its used and that other people are using it, making them more likely to engage with the post and potentially buy!
22. Post Inspiring Quotes
People cant get enough of inspiring quotes.
They seem to connect with such quotes. They are uplifted by them, and it would be great if they connect that positive feeling to your brand.
23. Post Videos
Posting videos is one of the best decisions youll make as far as Facebook post ideas are concerned. They are hot, they are trendy, and they have a proven track record.
With more than eight billion videos watched on Facebook on a daily basis, its hard to argue against its success.
Plus, videos perform better than static images 9 times out of 10 when it comes to engagement!
24. Boost Your Posts
The most reliable and fruitful of all of our Facebook post ideas is to boost your posts.
Boosting your posts means putting advertising dollars behind your post to increase the reach and engagement!
No matter what Facebook post ideas you have and use, boosting your posts will help you see more engagement on your posts.
The reason is because boosting your posts extends the reach of people who actually see your post, and Facebook shows the post to people who are likely to engage based on their past engagement history!
Check out these results we saw for a client by boosting their post!
If you take anything away from these Facebook post ideas, this one is the most important!
25. Put Blog Snippets
If you have blog posts, then you can post snippets from them.
Blog posts are an excellent means of driving traffic to your website, but they also usually garner good engagement.
The nature of blog posts tend to be more educational, or in a how-to style, which is the type of post that usually gets good engagement on Facebook!
26. Share Quotes From Famous Businessmen
People are likely to listen to what famous businessmen say (especially if youre targeting B2B).
In this case, you can post quotes from famous businessmen to get the attention of potential customers and increase your engagement!
The best ones to quote are those businessmen who are in your own industry so that it is relevant to your audience.
27. Post Expert Tips
Similar to the previous post idea is posting expert tips.
This time, you are the one sharing what you know about your product or industry.
Here you are able to show how you can be of help to your customers. On their part, they see that you are offering something of real value.
Posts that genuinely help your audience are likely to get real engagement from them liking and sharing it!
28. Post Fan Challenges
One way to drive engagement is to invite fans to take part in fan challenges.
This often involves having a call to action for your audience (asking them to like, comments etc.) in exchange for something you can give them.
The reward on your part can include a discount, a freebie, a repost onto your social media page etc.
This gives your audience an incentive to specifically engage with your posts!
29. Recreate Iconic Photos
Iconic photos almost always work in getting peoples attention. The same is true when they see them on Facebooks news feed.
So, think of how people will react and engage when they see your own spin on an iconic photo that they can instantly recognize. Why not add this to your Facebook post ideas?
30. Throwback Thursday posts
Throwback Thursday posts (or TBTs) have been a fun trending type of posts for a few years now!
The idea is to post an old photo from the past using the hashtag #TBT or #ThrowBackThursday to show people something from the past.
People love to see history or how things have changed, so working a TBT into your content calendar can help you see some more post engagement!
31. Post a Poll
Create a poll and post it!
People love to be heard, and this is one of the best ways to get their attention and take part.
This type of post will also let you know what your fans and customers think about whatever topic your poll is about. You can then make decisions based on what you find out.
32. Share How You Started
Sharing how your business started can be of interest to people.
People love reading transformation stories of how your business came from where it started to where it is now.
With this type of post, your fans will feel more connected to you. Your post is likely to get plenty of shares and likes.
You may even get comments asking questions around your story!
33. Explore Seasonal Posts
Seasonal posts will allow you to take advantage of the different seasons and holidays of the year.
This is particularly true if you have products that are specifically designed or made for each season.
For example, if you sell sunblock or similar products, your posts should be frequent and strategic during the hotter, sunnier months!
34. Post Your Workspace
One of the more trendy Facebook post ideas that you can try is posting your workspace (especially if its very clean & aesthetically pleasing!).
By posting your workspace, you give people a glimpse of what you go through on a daily basis.
Put a few items that make your workspace unique, such as photos, notes, etc. for added engagement!
35. Talk About Your Charities and Causes
If you work with a charity or nonprofit, post about it!
Share how your business gives back to the community. Talk about why you care about the cause and what it means to you and your company!
These posts are usually well-received by Facebook users and therefore get good engagement.
36. Post Business Books
Well, you are not going to post entire books, but rather, a list of business books that you personally like and find influential.
Your audience will be impressed that you actually know what youre talking about. Add a few excerpts from the books to add more value to the post.
You can also do this with other types of books so long as they are relevant to your industry and your audience!
37. Post Your Tagline
A catchy tagline goes a long way toward making your brand more distinct and promoting fan recall.
If you keep including your tagline in your posts, fans are sure to take notice. Before long, they will come to know your brand through it.
38. Post How-to Guides
Educational, how-to posts do super well on Facebook in terms of engagement.
People want to feel that they are learning something and not being sold to.
Therefore, a how-to guide is an excellent way to explain to your fans and audience just how your products and services work.
You can also share how-tos on other subjects so long as they dont compete with your product or service and still give value to your audience!
39. Target Your Audience
If you know who your target audience is, speak directly to them!
This means that youre going to target specific segments of your fans and audience.
Tailor your Facebook post ideas to be posts your specific audience would want to see to get more engagement.
40. Use Hashtags In Your Posts
You can use hashtags in all of your Facebook post ideas to get more engagement!
Hashtags are clickable, searchable words that people search around certain subjects and topics.
Using them in your post can help your post get a little extra reach, and therefore extra engagement!
41. Post Team Photos
Posting team photos is a fantastic way to showcase your personnel as well as the camaraderie between each one.
A team photo collage will serve to show the existing work culture and what your team does for fun. Fans will connect to that and engage with your post!
42. Post Awards or Nominations
Did your company receive an award? Congrats!
An award or even a nomination is a great way to boost your brands reputation. It emphasizes the fact that you are among the best in your field.
As for the fans, they will see that you really know what you are doing and that they can trust your brand.
This is definitely worth posting, and youre likely to see some engagement from it!
43. Post Page Recommendations
Recommend pages or websites that your audience would like.
Doing this will show that you also care for them and want to direct them to pages that they might be interested in.
Be specific in recommending pages that do not compete with your company but are still relevant and of value to your target audience!
44. Post Product Previews
Build excitement for your products or services that are just about to hit the market
Share how your product or service is going to improve the lives of your audience and the positive impact it will have.
This will help build post engagement while generating a buzz about your business that could turn into sales!
45. Thank Fans for Comments
Thank your fans for making positive comments about your products or services.
This can be a nice post idea by itself. Through this, you can let them feel appreciated and heard.
So there you go Thats quite a list!
Take note though that these 45 Facebook post ideas are not the only options you have to generate high engagement among fans, but they can get you started on your way to more likes, shares, comments, etc. Try them out now on your own page to see if they will work for you.
After all, the proof is in the liking, commenting, sharing, and so on!