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Posts for PPC Advertising

ROAS return on ad spend

ROAS: Understanding Your Return on Ad Spend

PPC Advertising - Raychale - August 9, 2018

Measuring the success of your PPC ads is an important part of improving your paid search campaigns. However, not all metrics are…

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SEM Campaign: What It Is & How to Create a Successful One

PPC Advertising - Raychale - August 7, 2018

What Is an SEM Campaign? SEM stands for search engine marketing. If you’re looking for information on how to create a successful…

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make money with Google AdWords

Learn the Best Ways to Make Money with Google AdWords

PPC Advertising - Raychale - June 25, 2018

Are you spending way too much money on AdWords? Chances are a handful of common, and silly, AdWords mistakes are to blame.…

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what is SEM

What is SEM? And How It Benefits Your Business Marketing

Digital Marketing, PPC Advertising - Sherman Standberry - June 18, 2018

You see a lot of acronyms thrown around these days. SEO, SEM, SMO, CRO. It’s hard to keep it all straight. It’s…

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PPC ROI

PPC ROI: How to Generate the Most Profit Through Search Advertising

Digital Marketing, PPC Advertising - Raychale - May 31, 2018

Pay-per-click advertising can be a game-changer for small businesses. But if you want to get the best results, you need to be…

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SEO vs PPC – A Beginner’s Guide to Search Engine Marketing

PPC Advertising, SEO - Kaitlin Kent - May 24, 2018

Have you searched something on Google yet today? Maybe you have used it to order a product online, find the best brunch…

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paid search advertising

Why Your Competitors Use Paid Search Advertising & You Should Too

Digital Marketing, PPC Advertising - Keran Smith - May 15, 2018

There’s a good chance that you have heard about paid search advertising. You may even have noticed PPC ads when searching for different…

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Build a Keyword Strategy That Helps Business Boom Now & In the Future

PPC Advertising, SEO - Keran Smith - May 10, 2018

Over 93% of website traffic today comes in through search engines. And yet 75% of searchers don’t get past the first page…

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What Makes a PPC Campaign Successful for Small Businesses?

PPC Advertising - Raychale - May 4, 2018

What makes a PPC campaign successful? It’s not measured in pure clicks. It’s not measured in how little you spend on a click. We…

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AdWords ROI

Follow These Strategic Steps to Increase Your AdWords ROI

Digital Marketing, PPC Advertising - Raychale - April 20, 2018

The average conversion rate on AdWords text ads is less than 3%. On display ads, it’s less than 1%. Yet you’ll pay…

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