Are you a small business owner new to the TikTok platform and need help growing your account?
Maybe you are a frequent TikTok user but you are not seeing enough engagement on your TikTok videos.
We have the ultimate TikTok marketing guide full of TikTok tips and ways you can grow your social media account!
Follow these 18 TikTok tips to increase your social media engagement and maybe even create your first viral video!
How Do You Get Popular On TikTok?
The most important tip to get popular on TikTok is to post often! Try posting one to two times a day.
Of course, you should always be posting high-quality videos that grab the attention of the viewers.
18 TikTok Tips On How To Get Better With Your Videos
So, you’re wondering how you can get better at TikToks? Luckily we have 18 essential TikTok tips that will help you master the TikTok platform!
Here’s our list of TikTok Tips!
1. Participate in Current Trends
The first one of our TikTok tips is one of the best ways for you to increase your engagement. Post videos based on the current trends at the time!
This involves using trending audio, trending effects, and trending hashtags!
There are many different types of trends that you can participate in. Some of these include dance challenges, hashtag challenges, lip-syncing challenges, and more.
Trends change often, so be sure to stay on top of the trending videos at the time!
The next one of our TikTok tips is to add trending hashtags.
The hashtags that you use in your video captions are super important. Adding trending hashtags to your videos is a great way to increase engagement and reach new audiences!
Check out this post next to learn how to use hashtags for your socials.
3. Make your Profile Public
One of the most important parts of a successful TikTok account is ensuring your profile is public. How are users going to see your videos if your account is on private?
It is super easy to change your profile settings. Follow these simple steps:
- Go to your profile page
- Click the three horizontal lines in the top right corner of the screen.
- Click “Settings & Privacy”
- Click “Privacy”
- Toggle the button next to “Private account”. Ensure that your account is public!
4. Make a slideshow
A new feature on TikTok called the slideshow feature has been blowing up recently. It’s super easy to use!
The slideshow feature is a feature that allows you to post 30+ pictures in one post. It is similar to other social platforms such as Instagram!
Here’s how you do it!
- Open the TikTok mobile app
- Click the plus sign at the bottom of the screen
- Click upload in the bottom right corner of the screen
- Click “Photos”
- Click “Select multiple”
- Select your photos and click next
And speaking of Instagram, read this post next to learn the differences between TikTok and Instagram.
5. Use Fun Transitions
A great way to keep the attention of your audience is to use fun transitions! There are many different transitions you can use, ranging from easy to difficult.
Spend some time scrolling through your main feed on TikTok so that you can get transition inspiration!
Another best practice when posting TikTok videos is to always include closed captions. There are many ways you can add closed captions to your videos.
We recommend using the auto-generated captions that the platform creates for you.
Once the platform creates the captions, you can then go back and edit them so that they match perfectly with what is being said in the video!
7. Make Your Account Trustworthy
In order for your videos to go viral, you have to show the TikTok platform that you are a quality account.
To do this, you need to be posting consistent, high-quality content, and they need to be your own original ideas!
8. Duet Videos
The duet feature is another popular feature on TikTok. This feature allows you to react to another video.
You can record yourself reacting to the video, and then both the original video and your reaction video will be shown side-by-side.
It will then notify the original video’s creator so that they can see your duet!
9. Stitch Videos
Similar to the duet feature, there is another popular feature called the stitch feature.
This feature allows you to add your own commentary to a video. The original video will end in the middle of the video and your reaction video will then be shown.
10. Get to the Point with Short Videos
While TikTok does allow you to post videos up to 3 minutes in length, most TikTok users are more likely to watch a shorter video all the way through!
You should try to get to the point of your video as quickly as possible so that you don’t lose the audience’s attention!
If you’d like a professional to handle your small business’s TikTok strategy, you can view our complete short video management services.
11. Add Voice Effects to Your Videos
A fun way to engage with the audience is to add voice effects to your videos!
Follow these simple steps:
- Go to the recording screen and film your video
- Press “Voice Effects” on the right side of the screen
- Select your favorite voice effect
- Post your video!
12. Add Green Screen Effects on Your Videos
The green screen effect is also super popular on TikTok! This effect allows you to record yourself with a different background.
Here’s how you do it:
- Click the plus sign at the bottom of the screen to get to your recording screen
- Click “Effects” at the bottom left of the screen
- Choose the green screen effect
- Pick your desired background image from your camera roll
- Film your video with your new background
13. Invite Your Friends to TikTok
You can improve your social networking skills by inviting your friends to join the TikTok platform!
The TikTok app already has over a billion downloads and has become one of the fastest-growing social media platforms. Your friends are guaranteed to love it!
The TikTok platform has a feature that allows you to send text invitations directly to your friends’ mobile phones!
This is also a great way for you to increase your TikTok followers and engagement levels.
You can also click the share button on your favorite videos and share them directly with your friends.
14. Add a Video to your Favorites
Do you ever see a video that you love so much that you want to save it so you can watch it again later?
Luckily, TikTok has a favorites section that allows you to save your favorite videos, and it is super easy to use!
All you have to do is click the flag/upward arrow icon on the right side of the screen.
Your video will then be added to your favorites. You can view your saved videos on your profile.
15. Use the Timer Feature to Record Videos
When recording your videos, TikTok has a timer feature that allows you to set your phone up, press record, and get in position before your video starts recording.
Follow these simple steps:
- Go to the recording screen
- You will see the timer button on the right side of the screen
- Press the button and the countdown will begin
16. Make High-Quality Videos
An important factor in the success of your TikTok videos is the quality of your video.
It is essential that your video is filmed in high-quality, not blurry, and has clear audio. For more proven TikTok ad video tips, be sure to read this post next.
17. Follow Up on Your Content
You need to be keeping up with your content!
If you post a video that requires a part 2, you should post the next parts as quickly as possible. You don’t want to leave the viewers hanging for too long.
If you are getting a lot of questions or confusion in the comments of your videos, you should try to answer those questions as fast as you can!
This will make viewers like you and your content even more!
18. Change Duration of Text
The last one of the TikTok tips we have is on how to change the duration of text boxes.
While in the editing stage of posting your video, you may decide to utilize the text box editing tools.
The basic text box effects are easy to use, although it can get confusing when it’s time to edit the duration of the text boxes.
Here’s how you can easily change the duration of your text boxes:
- After filming your video, click “Text” in the top right corner of your screen
- Type your desired text
- Click the text box and click “Set duration”
- You will then see the duration tap with a scroll-style bar that allows you to adjust the timing of your text box.
This feature may be difficult to use at first, but keep practicing and you will quickly get the hang of it!
What Makes A Successful TikTok
All of the steps above will lead you to have a very successful Tiktok account!
If these steps are not attainable to you, the best thing you can do to gain success on TikTok is to post original content that you have a passion for.
We guarantee you will be able to connect with an audience that will love your content!
Now that you have read our whole beginner’s guide to TikTok tips, you should excel at increasing engagement on your TikTok profile!
With hard work and dedication, you can become one of the famous content creators on TikTok.
Use these 18 TikTok tips to perfect your TikTok marketing strategy and increase your engagement on your TikTok account!
Here, at LYFE Marketing, we love helping small businesses with their digital marketing. Work with us today!