Digital marketing can be a crazy game.
Most digital marketers have so many projects going on at once that finding a way to stay organized isn’t an option– it’s an absolute necessity.
Between keeping track of meetings, managing correspondence with clients, reviewing and sharing content…
…and the million other tasks you do every single day, making time to figure out an organizational strategy can fall through the cracks.
Don’t worry– I’ve done all of the work for you and gathered 3 essential organization tips every digital marketer should know.
If you’re feeling scattered and overwhelmed, fear not. Reorganizing is as simple as:
- Making the switch to cloud storage
- Keeping an analog checklist of weekly tasks
- Taking the time to create agendas and recaps for meetings
Cloud storage and essential organization and security tool for digital marketers and other professionals and creators.
3 Reasons Why Digital Marketers Need Cloud Storage
1. Keep all of your files organized and secure by switching to cloud storage.
Cloud storage receives a lot of buzz, and if you haven’t already made the switch to cloud storage, it might be difficult to understand why digital marketers need cloud storage.
However, there’s a reason you hear so much about the benefits of cloud storage.
Quite simply, whether you are a digital marketer or not, there are simply a lot of benefits to moving to the cloud.
Why Digital Marketers Need Cloud Storage
Cloud storage is a great option for digital marketers because it offers features like:
Remote file storage
Keeping all of your documents on your local device can quickly eat up storage space and bog down your device.
When you switch to the cloud, you can transfer files entirely to the cloud…
…which means they are stored on a remote server, freeing up more room for other things on your phone, laptop, or desktop computer.
How much time do you put into securing your device? Chances are beyond a passcode, your devices are more or less unprotected.
Cloud storage platforms have the resources to secure data stored on their servers in a way that individual users simply can’t match.
Sharing made easy
Email is an awful way to work on collaborative projects.
Large files take forever to send, and you’ll likely find yourself with more versions of the project than you know what to do with.
Cloud storage platforms make sharing files and collaborating on documents as simple as typing in your colleague’s email address.
Also, since digital marketers gather data from almost every medium such as:
- email, video,
- PPC campaign,
- social media,
- analytic tools
…it can be very stressful to put all of these in separate locations.
And this data would be useless if it will not be brought to a single, common point. This is one of the reasons why digital marketers need cloud storage.
Cloud storage allows digital marketers to input data from different sources in a single location…
…thus making it easier for them to study the data, analyze them and eventually, create a better digital marketing strategy.
Keeping an offline to do list helps you focus on what tasks you need to complete each day.
2. Write (yes, actually write) a checklist of everything you have to do each week.
As I’ve said earlier digital marketing is a complex industry. Digital marketers rely heavily on technology to get their job done– heck, it’s right in the name.
Not only do digital mediums make the type of campaigns digital marketers organize possible…
…but many digital marketers lean on digital tools like apps to keep their organization and productivity on track as well.
Your devices can be distracting, especially when you work in a field that involves constantly sending and receiving a variety of communications.
That’s why it can be difficult to use to-do list and calendar apps to stay on top of your tasks.
Every time you sit down to get organized, you’re likely interrupted by a text, email, or other notification.
Make it easier to focus on an organization by taking your to-do list offline.
Get a wall calendar, a desk calendar, a notebook, or whatever works best for you, and stick to it!
Meeting agendas, meeting notes, and recaps are extremely helpful in any effort to stay organized.
3. Create detailed notes for meetings both before and after they happen.
Everybody knows that, if you want your meeting to be productive, you should walk into it with a plan.
Having a clearly-defined agenda– and even better, a clear agenda that has been shared with your colleagues in advance…
…helps you make sure that you hit all of your key points while you have everybody in one room or on one call.
However, notes aren’t just important in preparing for your meeting– they are an essential part of keeping yourself organized during and after the meeting as well.
It’s ideal to assign someone to take meeting notes during the meeting, but that isn’t always possible.
If you find yourself without an official set of meeting notes, take a few minutes at the end of the meeting to jot down the major takeaways:
- Problems solved or raised
- Goals and deadlines
- Tasks and the people assigned to complete them
- Important ideas
- Details about follow up meetings
Getting organized can seem daunting at first, but these 3 tips should make getting and staying organized a surprisingly simple task.
The life of a digital marketer is a hectic one, but it doesn’t have to be unorganized.
That’s exactly why digital marketers need cloud storage. And following these 3 tips is a great way to get yourself organized.
What are your favorite strategies for staying organized? Contact us today and we’d love to hear from you!
This is a sponsored post for Dropbox. All opinions are my own. Dropbox is not affiliated with nor endorses any other products or services mentioned.