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Posts for Marketing Terms

roas

ROAS: Understanding Your Return on Ad Spend

Measuring the success of your PPC ads is an important part of improving your paid search campaigns. However, not all metrics are…

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SEM advertising

SEM Advertising: A Fast and Efficient Way to Generate Revenue

Marketing Terms - Keran Smith - July 1, 2022

(SEM) advertising, also known as search engine marketing, has become one of the most significant ways to generate website traffic. As a…

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reach vs impressions

Reach vs Impressions: Why You Need to Know the Difference

Regardless of the type of business you run, social media marketing can be highly effective when it comes to reaching out to…

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email marketing service

What is Email Marketing & Why Does My Business Need It?

Marketing Terms - Sean Standberry - June 16, 2022

Email marketing — a powerful content marketing technique that many e-commerce businesses use today. You may or may not receive those automated…

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what is ROAS

What is ROAS? The Guide to Improving Your Return on Ad Spend

Are you looking for ways to improve your pay-per-click ad campaigns? The first step to improving your digital advertising campaigns is tracking…

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what is web marketing

What is Web Marketing? – Expert Answer

You probably have a dozen items on your to-do list. With a jam-packed schedule, small business owners can’t afford to dilly-dally around…

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remarketing vs. retargeting

Remarketing vs. Retargeting – What Do They Mean & How Do I Use Them?

Don’t be confused with the two. How many times have you visited a website, browsed the pages, added items to your cart,…

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roas for small business

ROAS for Small Business: How Can You Maximize It?

Marketing Terms - Brandi Zatorski - March 15, 2022

Want to listen to this post? Click play! (will keep playing even if you lock your phone!) We generated a ROAS of…

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swot analysis

SWOT Analysis: How to Perform It & Why It Matters

Marketing Terms - Brandi Zatorski - January 26, 2022

Want to listen to this post? Click play! (will keep playing even if you lock your phone!) According to numbers from Facebook…

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what is remarketing

What is Remarketing & How Is It Useful for Small Businesses?

Marketing Terms - Keran Smith - October 2, 2020

These two are probably two of the most common questions of every marketer. The common misconception among many marketers is that consumers,…

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