Facebook Marketing 2024: A Complete Guide

Facebook marketing can help people get some crazy results.

And we’re helping our clients leverage Facebook marketing in 2024 to do the exact same thing.

We mean just take a look at some of these results.

We have helped people reach millions of people.

We have helped people generate millions of hits.

And even helped people produce millions of sales.

All while strictly using Facebook marketing.

So maybe you’re at the point where you’re trying to grow your Facebook presence.

Or maybe you’re trying to decide whether or not you should do Facebook marketing.

And some, have actually tried Facebook marketing and simply gave up because they don’t think it works.

Well, the truth is… there is a right and wrong way to do any kind of marketing, especially Facebook marketing.

And we’re going to go over everything you need to know about how to get real results using Facebook.

So today, we’re going to do a deep dive into Facebook marketing.

Now obviously there are a lot of marketing channels to choose from. You have traditional marketing plays like magazines, billboards, and cold calling.

You have digital marketing plays like blogging, Google, and social media.

Why Facebook Marketing?

We mean on the surface it just looks like a place where people can connect with friends, right? So, does it offer any real business value?

If you’ve been reading our blog for a while now, then you probably already know that Facebook has two very very important elements that allow them to stand out from every other marketing channel in the world.

The first one is their user base. With over 1 billion users, you have the ability to reach almost anyone who is in your target market.

And the second one is their ability to hold attention. The average US adult spends 38 minutes per day consuming Facebook’s content.

For context, users spend an average of 5.59 seconds looking at a website’s written content. And that doesn’t even account for their other digital platforms like Instagram.

So, now we want to give a complete guide to Facebook marketing for 2024 and what this year may have in store for it as well.

We’re going to break down this post into three parts.

Let’s get started now, shall we?

3 Parts Of Facebook Marketing

Part 1: Facebook Organic Marketing

The first thing you need to know is that there is a personal side and a business side of Facebook.

The majority of its users only use the personal side. So that’s the common stuff like creating posts, sharing content, and talking with friends.

But there’s an entirely different side of Facebook which is the business side.

If you want to start using Facebook for business, the first thing you want to do is go to business.facebook.com and create an account.

From here, you can start creating your Facebook business assets like your Facebook page, ad account, catalog, and pixels.

The main thing you will need for organic Facebook marketing is your Facebook page.

In fact, nearly everything you do on Facebook businesswise will relate back to your page.

Because your Facebook page is like a hub. It’s like your own personal website, but on Facebook’s platform.

So it’s really important that you set your page up for success and you know all the features available to you. ‘

Now time to talk about strategy.

Organic marketing is basically free marketing. And who doesn’t love free?

But that usually means it will take time.

For example, our YouTube page is a part of our organic strategy and we’ve gone into this year with the expectation that it may take a while before it takes off.

This means in the beginning, you will likely see a slow rise in sales.

So taking the organic route means you must be willing to put in the time and effort.

And now let’s look at our 4 organic tips.

Facebook Organic Marketing Tips

Tip #1: Create Valuable Content

Now we’ve created an entire post about what is content marketing which you can check out afterward.

But the key takeaway to increase your Facebook organic reach is to give value to your audience. That means try to avoid selling.

You see, it doesn’t matter how great your page looks or how many features your page uses, if the content is bad, it will all be pointless.

Remember, Facebook is a place where people are genuinely connecting with other people. So, if you’re interrupting that then you better bring in some value.

Like giveaway some really awesome tips.

Tip #2: Create Valuable Native Content

Native content is simply content that purely lives on the platform.

Now, this is important because Facebook has a complex algorithm that helps them determine what to show to its users.

And we’ve found that Facebook posts with links to other places, like a blog, will get far less reach

You know, there’s definitely a time and place to promote your site.

But remember, Facebook’s goal is to keep their user’s attention. So they don’t want you and millions of other companies spamming their links.

Because if so, then people will stop using Facebook and you don’t want that, and neither does Facebook.

This is why you want to create valuable content that makes people want to consume, share and discuss.

Speaking of discussions, if you are able to spark a positive debate then that can be a quick hack to more engagement and reach.

However, we would recommend staying away from political or social issues as they can put you in a comprising position to take aside.

If you want to know some effective Facebook post ideas, then here’s a post you should read after.

Tip #3: Use Video Content

We know this is our third time mentioning content. But this one can help you grow even faster.

Again, Facebook’s goal is to increase user attention. So they’ve already nailed down native content.

Now they are focusing more on video engagement.

So if you’re creating video content right, you’re going to get a boost in the algorithm.

And remember, the video needs to be all about your audience and bringing them value.

Now hopefully this helps you create a winning content plan. So let’s move into the next which will help people consume your content.

Tip #4: Develop Your Community

Obviously, if you already have traffic and an audience then you simply need to promote your Facebook page to them.

But if you’re starting from scratch, our biggest recommendation would be to start or join Facebook groups.

Because Facebook’s algorithm is significantly diminished in a Facebook group setting so you have the ability to reach a lot of people.

Now when you join a group there are usually some moderation rules which in general most group owners don’t want you to spam their members with sales and links.

So can you guess the most effective way to leverage a group?

1. just join
2. promote your page
3. provide valuable content to the members
4. send friend requests

If you said to provide valuable content then you guessed right.

When you give good advice, feedback, or content in a group, people naturally want to learn more about you.

This way, you can position your Facebook group or page in a way to reach more people.

Part 2: Facebook Paid Marketing

Facebook advertising products allow you to amplify your content and grow much faster.

The first thing you need to know about posting ads on Facebook is that you need a Facebook ad account.

You can set up by logging into your business manager and simply creating an ad account.

Marketers know that Facebook ads manager is very powerful. But let’s remember that it is a pay-to-play platform.

And its main value prompt is giving you the ability to reach people faster.

But you have to be willing to pay enough for it because spending too little will also take more time to get results.

Facebook Paid Marketing Tips

Tip #1: Think With the End in Mind

Now that’s a Stephen Covey quote which reigns true even with Facebook marketing.

In other words, you want to know what your desired outcome is before you start advertising.

What is your KPI?

Is it reach, engagement, traffic, conversions, app installs, etc.?

Now, most of our clients are looking for leads or sales but unless you already have an impulsive sale or a warm audience then you may need to start with building your fan base.

Let us explain, most people won’t buy from you during their first interaction.

In fact, according to HubSpot, the average number of touchpoints is 8, before someone turns into a customer.

So you may need a combination of posts, emails, visits, or phone calls before a prospect buys from you.

And some who are in your warm audience have already started this journey.

Here’s our post on a marketing funnel if you’re interested in learning more.

Tip #2: Start Small

What we mean here is if you’re just starting out or haven’t quite figured out Facebook advertising yet then you don’t need to go out and blow $10K a month.

Instead, we’d recommend a modest ad budget of $1000-1500 per month. This should give you enough data quickly to fine-tune your audience and be creative.

Secondly, don’t start out pitching the most expensive offer in your Facebook ad campaign.

Instead offer something free like a guide or exclusive video in exchange for an email address. And then some other smaller offers, just to get the ball rolling.

The only exception to this is if you have an impulsive buy.

For example, if you’re selling some delicious cookies that as soon as someone sees it, they will be tempted to buy. Then you should definitely start there.

Tip #3: Track Everything

The biggest advantage of Facebook is the ability to measure your results with precision.

You can see everything from impressions to the exact dollar amount of return.

So you want to make sure you’re installing Facebook pixels on your website. That way, you can cookie visitors that go to your website from Facebook.

And then you can track exactly how your visitors engage from Facebook to your website.

Now, if you are selling a product on Facebook, you can use its native reporting to track sales without pixels.

Remember the more native you can be, the better effect it can have on the algorithm.

Now those are our top 3 tips but if you want to learn more about Facebook advertising specifically for eCommerce then check out this post on Facebook ads for eCommerce.

So now, let’s wrap up with the final part of this post.

Part 3: Your Winning Combination & Predictions

The best outcome for Facebook marketing is to use both organic and advertising methods.

So let’s look at an example marketing funnel.

Let’s pretend that you are a personal trainer.

At the top, you have your Facebook post.

And since you’re a personal trainer you are going to post some really valuable workout plans and tips. which is organic.

Now in order to grow your fans and engagement you are going to start boosting these posts, which is paid.

These two are in lockstep with each other until you have a sizable audience. Let’s say 25K fans.

With that fanbase, you’re ready to start making an offer.

Since you’re a personal trainer, maybe you offer a free training session. All they have do is give you their name, email, number and select an appointment to sign up.

Aha! Now you’ve got their email address or number, so the selling is ready. This is your warm audience.

So your ready to start emailing, texting, and calling your prospects to buy your core product which is your monthly training services.

In the example, we combined organic and paid methods to drive sales.

There are an endless amount of ways to combine organic with paid. For example, you could create an event, advertise it and follow up with posts.

The key is to attempt to meet your customers where they are.

Wrapping Up

Let’s end with the last thing in mind which is Facebook marketing for 2024 and beyond.

As you can tell with this guide, Facebook as a company is still very aggressive with its platform’s growth.

Facebook favors brands that favor their users. It’s a win-win for everyone.

So, what are some things that Facebook is pushing?

Well as we mentioned, video is becoming more and more important as it increases users’ time spent on their platform.

And we believe long-form video will have a significant advantage in their algorithm in 2024.

Also, we believe we will see an explosion of growth with Facebook shops. Because obviously, it keeps their users on their platforms.

So don’t wait, get a head start by using their new features and producing longer content.

And if you want to get the most of your Facebook page, contact us today to get started. Just like our hundreds of clients, you too can experience the positive results we bring.