A lot of business owners have invested a great amount of time and money into their Facebook strategy…
…be it paid or organic, trying to foster a targeted community that will ultimately bring them a return on their investment.
BUT, did you know that outside of converting Facebook followers to customers and profiting that way…
…you can also make some money directly from Facebook by just simply posting on Facebook?
While you’re posting and carrying out your Facebook marketing strategy…
…you can earn some cash along the way for just putting the content out there, to begin with!
So read till the end of this post to learn more about Facebook monetization and if you qualify for it.
Today’s post is going to be a short and sweet one because it doesn’t take much to get started with Facebook monetization!
The two biggest things to know are #1 you have to be eligible, and #2 if you’re eligible, you then have to apply for it.
- According to Facebook, monetization tools are only available to certain pages in certain regions at this time.
- By using the Monetization Eligibility Checker, you can see and review your status on whether your page is ready to earn money or not.
- The five ways how you can monetize on Facebook are through in-stream ads, fan subscriptions, branded content, stars, and paid online events.
Facebook’s Eligibility Requirements For Facebook Monetization
Check out this Facebook support page because it gives you exact step-by-step instructions on what to do.
Head to your Creator Studio and on the left-hand side click Monetization.
Select your Facebook business page and click Apply.
If you don’t even have this option, to click apply, that’s your first sign that you’re not eligible.
That’s because Facebook has given the disclaimer that “Monetization Tools are only available to certain Pages in certain regions at this time.”
Otherwise, “You will be taken to the Monetization Eligibility Checker, where you can see and review your status.”
If your status is green, it means your page is ready to earn money!
If it’s yellow, it means your page has a few issues that are probably impacting its ability to earn money, but it is most likely fixable.
If your status is red, it means your page has what Facebook calls “serious issues” and cannot earn money at this time.
Now let’s say you’re eligible, you apply and you’re given the green light. We want to go over how you can go about Facebook monetization.
5 Ways You Can Monetize On Facebook
1. In-stream Ads
This will probably be the most applicable method to the majority of you reading this video.
In-stream ads are where you allow Facebook to include video ads before, during, or after your videos.
Facebook said they, ”automatically identify natural breaks in your content to place your ads, or you can choose your own placements.
Your earnings are determined by things like the number of video views and who the advertisers are.”
If you want to learn more about how to make money with Facebook ads, then check out this post next.
2. Fan Subscriptions
“Fan Subscriptions allow the audience that cares most about your Page to directly fund it through monthly, recurring payments that you set.
Identify supporters by the special badge we provide them in comments, and reward them with perks like exclusive content and discounts.”
Facebook says this Facebook monetization method is best for “pages with a large following and pages interested in offering exclusive bonus content.”
3. Branded Content
This probably makes more sense for influencers than it does business owners, BUT if you can find a way to make it work for you, it’s here as an option.
You can “generate revenue by publishing content that features or is influenced by a business partner.”
“Viewers can buy Stars and send them to you while you’re live or on past live videos that had Stars enabled.”
So this is a Facebook monetization method that could be lucrative if you stream and go live often already.
5. Paid Online Events
Facebook says, “Replace lost revenue from canceled events or supplement revenue streams from in-person events by hosting a paid online event on Facebook.”
Now we do want to mention that you can monetize your Facebook Reels too and we show you how to do that in our Facebook Reels monetization post.
But otherwise, those are the general methods you can maximize the efforts you’re already putting in on Facebook to bring in some extra revenue!
So what do you guys think? Are any of these standing out to you as a potential avenue to see some extra cash flow?
Otherwise, that wraps up everything we had for you today about Facebook monetization.
If you need help with your Facebook marketing, work with our Facebook marketing company today!