Facebook Stories 2021 Might Be What Your Brand Needs
Let’s talk about Facebook stories in 2021.
Now we’re not talking about storytelling like a Dr. Seuss book.
We’re talking about the feature on Facebook that allows you to see short 10 second messages from people or brands.
Now Facebook stories can have some amazing benefits for your Facebook business page because you can grow your Facebook organic reach.
And also, sort of hack the algorithm to boost your organic posts.
But even those two things are just scratching the surface of what Facebook stories can do.
So in this post, we want to give you a complete guide on how you can use Facebook stories in 2021 to boost your business.
So let’s go ahead and dive in by first defining…
What Are Facebook Stories?
So basically, Facebook stories are short user-generated photos and videos that can be viewed for 24 hours before they disappear.
This kind of story format was originated and made popular by Snapchat.
But has now been adopted by Instagram, Facebook, and recently even LinkedIn and Youtube.
Stories are great because they can create urgency since they can only be viewed for up to 24 hours.
So when someone you know or like posts a story, you definitely are motivated to check it out before it’s too late.
Stories can be found at the top of the Facebook Newsfeed.
And to view a story, you can simply tap on a friend’s or brand’s circle at the top of the app.
While viewing a story, people can also reply with a direct message or some kind of emoji expressing how the story they are viewing made them feel.
Why Are Facebook Stories Important?
Right now, Facebook stories in 2021, easily beat actual Facebook posts in the news feed.
That is because Facebook stories have a much higher organic reach than Facebook posts.
If you have a Facebook business page, then you know that your organic reach is almost non-existent.
Even if you have 1 million fans on Facebook, you will likely reach only 1% of them organically.
That is unless your post does really well which still is only 10,000 people.
But when you have 1 million fans on Facebook and you post a Facebook story…
…then suddenly you are able to reach all of your fans which gives you a ton of reach.
On top of that is the fact that there are fewer businesses that actually create Facebook stories which means there is less competition.
And when you combine low competition with high demand, which are people who want to watch Facebook stories, then you will find yourself a big opportunity.
This is why we always encourage marketers and businesses to be the first to use new features on social media platforms…
…because they give you a massive edge against the competition.
Next, we’re going to jump into strategy.
How Can You Use Facebook Stories To Boost Organic Engagement?
So we want to introduce you to this really cool concept called content stacking.
And you can use content stacking to double your initial reach to your fans for your Facebook posts.
So here’s how it works.
Say you have an account with 10,000 fans, you go to Facebook and you create a post to communicate with those fans.
Facebook then does a micro-test and shows your posts to a few of your fans to see how much engagement the post will get.
This will then signal the Facebook algorithm whether or not to show the post to more people. This is basically how the Facebook algorithm works.
But when you content stack, what you are doing is trying to show that post to more people.
And that is beyond the people that Facebook’s algorithm has decided to show it to.
So essentially, you are hacking or boosting the algorithm to show that a lot people like this post.
And one of the best ways to do this in 2021 is to take the post that you have posted and share it to your story.
But you don’t want to give away all the juicy details in the Facebook story.
You want to create some type of curiosity so you give people a reason to actually click the story and go engage with the post.
So you can do this by covering up the post just enough to get your fans to click.
And once people click the post from your Facebook story and that post gets more engagement, then BOOM!
Facebook’s algorithm is going to think that, “this a really good post, let’s show it to even more people.”
And that’s how you get more fan reach AND how you can possibly go viral with more people engaging and sharing the post.
How Can You Use FB Stories To Build Trust And Affinity?
So with your normal Facebook posts, you should be trying to offer genuine value to your audience, right?
Like sharing educational content, humor, news, special offers, and etc.
But with your Facebook stories, since they disappear after 24 hours, there is less pressure to provide value.
Like if someone doesn’t like what they see, they can just swipe and get to the next story.
They can do this without it feeling like a real interruption to their online social experience.
So this makes stories the perfect opportunity to just lay back and really give people more of the behind-the-scenes experience.
Or just have a more personal conversation.
You can talk about your day, you can talk about what new things you’re working on OR you can just share your vacation or you working out.
It really doesn’t matter, the point is you want to show people who you are or who your business is.
This is so they will feel a stronger connection.
More of your fans will feel like they know you, which leads to more trust.
So think about it for a second.
You are giving people value through your Facebook business page posts.
And then, you share stories giving them insight into who you are which leads to more trust.
By the way, you can read this post next to learn more about how to use Facebook business manager.
That’s a powerful combination you can unlock when you start taking advantage of Facebook stories in 2021.
How To Use Facebook Stories To Sell?
So when you are posting on Facebook or social media in general, you usually find that your fans often engage with the value-driven content.
You know, we once had a client that said,
“My fans only engage when I post memes and funny GIFs, but when I post my products they don’t engage at all, so how do I sell on Facebook?”
And it’s actually not surprising because remember Facebook is going to do a micro-test of your post.
So it’s only going to show it to a few people.
So when those few people don’t engage with your sales content, then Facebook’s algorithm isn’t going to show it to more people.
And this is completely normal, That’s why for the longest time, we had to resort to collecting email addresses and selling through email.
Or boosting our sales content on our Facebook business page.
But now with Facebook stories, you can directly sell stuff on your story.
So you can pitch your services or promote your products.
And because it’s a story, it’s going to reach a lot of people and it doesn’t hurt your organic reach.
And in general, people are less annoyed with a story than they are with a lot of sales posts on their feed.
So it’s a perfect place to promote. Our advice is to use your Facebook business page’s feed to provide value to your audience and build up your fan base.
And then use your Facebook stories to connect with people and start promoting your business.
Look it’s an advanced strategy and it’s working right now, so if you’re reading this post, take advantage before everyone else catches on.
If you want more advanced Facebook tips to increase Facebook engagement, then read this post next.
How To Post A Story
Step 1: Access the camera.
To create a story on Facebook, you first need to access the camera. You can do this by tapping the camera icon on the Facebook mobile app.
Step 2: Select or Create your content.
So you can share both photos and videos to stories. Once you have the camera open, you’ll be able to record your video or snap a quick photo.
You’ll also notice a range of lenses and filters available to embellish your content.
To take a photo, tap on the button in the center of the screen. To record a video, hold down that button.
You can also upload images from your phone’s camera roll by tapping on the album icon.
Once you’re happy with your story, the next thing to do is to share it.
Once you’ve shared the story, it will display for 24 hours and then be gone forever, just as Snapchat and Instagram stories for business work.
So there you go!
If you want to get the most of your Facebook marketing strategy, you can check out the services that our Facebook marketing company offers.
Or contact us and speak with one of our team members at 404-596-7925. Talk to you soon!