Digital marketing has transformed small businesses into large organizations without them investing a fortune. All the information you need to grow your business digitally is available on the internet. That said, it is important that you have it at the back of your mind that some of the information on the internet is full of marketing myths and will lead you astray.
If you want your business to grow to a new height, you need to give your attention to digital marketing. In order for your online business to succeed, you have to ensure that you are using a stable and reliable hosting platform like Bluehost.
In this article, we are going to be debunking five digital marketing myths.
Top 5 Digital Marketing Myths
#1 Digital marketing is only for big businesses
This was true in the past. But today, a lot of things have changed. Technology has evolved. It is now very easy for you as a small businesses owner to get your hands on software that is critical to business growth. Having a strong online presence is going to make your business grow. The number of people using social media and digitally searching for businesses online continues to grow.
Your website is just like your receptionist and salesperson. The bottom line here is that digital marketing is not only for big businesses, but small and medium-sized businesses can also benefit from it as well.
#2 Email marketing is spam
Clients, as well as business owners, are surprised to learn that email marketing debunks one of the most popular marketing myths and is actually a great channel with high ROI. The truth is that email marketing is just like any other channel. If it is properly used, it will command great effects. Most people actually prefer email marketing from businesses.
On the other hand, if it is abused, you will get very little from it. Many business owners abuse it by spamming. This may give it a bad name, but it does not mean that is ineffective. A lot of small businesses have grown to new heights because they were able to make good use of their email list.
#3 You need to be on every social media platform
There are a lot of communities and demographics on the internet. Not all of them are going to be interested in the goods you sell or the services your render. Targeting random groups and communities online is not the best way to go about increasing your customers. Rather, what you should do is to focus your attention on only a handful of people who are interested in your products and services.
There are several ways you can get in touch with your target demographics. One of the most effective is through the various social media platforms that are available. The myth that you need to be on every social media platform is a complete sham because your targeted audiences are confined to a few platforms.
Giving your complete attention to two or three social media platform is better than giving a fringe of your attention to all of them.
#4 Results are instant
A lot of people have the notion that if you work hard and do everything right, you are going to get instant results. Well, the truth is that even if you have worked very hard on a campaign, you may not reap the results of your hard work instantly. Most of the time, digital marketing yields good results in the long run. Digital marketing can be easily tracked. This, therefore, gives you an avenue to determine if a campaign is yielding good results or not.
#5 It is better to use duplicate content and stick to long articles
Many websites and business owners believe that copying and pasting content is okay. But what they don’t see is that each time they duplicate content, Google penalizes them. If you repeat your content, Google is going to reduce your ranking, because you are not offering anything valuable.
Aside from that, you’re probably one of those marketers who think that the longer the article is, the higher it will convert. Well actually, it depends. There are dozens of case studies that tackle this idea – longer articles are better. But, that’s not always the case.
Sometimes, long articles can make your readers feel overwhelm thus pushing them to go to another site. This happens especially when they are looking for quick answers and your article is not formatted enough to be easily scanned.
So, it’ll be better to base the number of words on the article topic and test different styles/format to see which converts best.
The content on your website must resonate with your customer and provide them with information that encourages them to work with you or purchase from you as a business. Great content means great benefits for your company, like the ones described above.
When embarking on your digital marketing journey, avoid the marketing myths by only seeking information from reputable sites or seek the help and advice of digital marketing agency that has your business’s best interests in mind.