Here Are Some Tips On Planning Instagram Feed Of Your Brand!
If the goal of your business graphics is to be click-worthy and attention-grabbing, the goal of your Instagram feed is to be follow-worthy.
With currently over 1 billion active users, having a curated Instagram feed is important to any type of brand and business.
This is an essential part of your digital marketing and connecting with potential customers and clients.
Being an image-based social media platform, the key when it comes to your Instagram feed is aesthetics.
Creating a united look for your brand that is both pleasing to the eyes and looks clever enough to make a viewer curious is essential to keeping page visitors.
And ultimately, encouraging them to follow your account.
This is why taking the time to plan your feed is a step you definitely don’t want to skip.
So in this post, we’re going to show you some tips on planning Instagram feed of your brand.
Being the only social media platform where your page’s posts are presented in an all too familiar grid or tile format…
…your business’ Instagram feed needs extra care in visually planning, not just how each post looks, but how they look together.
It can’t hurt to take that extra step to impress your audience, right?
Steps In Planning Instagram Feed Of Your Brand
Step 1: Determine your brand’s Instagram aesthetic
The first step in planning Instagram feed is to determine what you want for your brand’s aesthetic.
This could be pastel, monochromatic, minimalistic, retro. There are actually a ton of options to choose from.
But whatever style it is you do choose, make sure that it builds on.
And that it is directly influenced by both the nature of your business and your existing visual branding…
…instead of creating an Instagram feed that is its own entity.
Speaking of visual branding, here’s a tutorial on how to create a visual branding guide for your business.
Remember that uniformity and consistency in your graphics are very important…
…in keeping that familiarity your audience has with your brand’s social media presence.
As a sample for this planning Instagram feed tutorial, let’s use our mock brand Koffee Kat and pick its aesthetic.
It’s a business that primarily sells coffee beans, so for its aesthetics, let’s say we want to go with monochromatic but with a twist.
The backgrounds of photos will be black and white, but subject images, as well as branded elements, will keep their color.
Once you’ve picked your feed’s aesthetic, you’re ready to proceed to the next step in planning Instagram feed.
Step 2: Picking your feed pattern
The actual pattern you pick isn’t as important as how you adjust it to play with the personality of your brand best.
So really, there’s no wrong answer here and just pick the one you like the most for your feed.
There are tons of different types of Instagram grid patterns to choose from, some of the more popular ones include:
- set of 3s or 6s
- puzzle or connecting images
Once you pick a pattern, you can then start designing your graphics and making sure they are tailored to their specific visual roles in your feed pattern.
Your posts can include product features, lifestyle shots, quotes, polls, reviews among others.
Read this post next to learn more tips in creating your social media graphics.
This is where you can explore your creativity in creating and putting your graphics together to form your selected feed pattern.
When you’re planning out your feed posts, you’re better off making a set for the week or the month rather than by the day.
That’s because doing so will give you time to review how your feed graphics look together and adjust anything that could have broken your feed pattern.
Let’s say for Koffee Kat, we want to use checkered.
Once we have a good number of graphics with their respective captions also ready, we can review how they look together before publishing.
Step 3: Review how your graphics look together
For the last step in planning Instagram feed, we strongly recommend using Canva.
Go to Canva website or app and type in “Instagram feed” on their search bar.
You will then see multiple mockup templates where you can upload your planned posts to.
And then, you can now review how they look together and make adjustments if needed.
So we’ve loaded graphics we’ve made for our mock brand Koffee Kat in a checkered pattern.
With lifestyle images and product shots being the darker images and quotes and infographics being the lighter ones.
So now we’re happy with how it looks!
An added bonus to previewing how your feed pattern looks this way is if you’re publishing Instagram Reels to your IG feed…
…you’ll know exactly what it looks like as a square tile by dragging them into one of the squares here.
That way, you’ll be able to check if any parts of it are cropped out and adjust it accordingly.
When it comes to curating your Instagram feed, it’s not only important that you plan your posts and pattern out, it’s also important to keep consistency.
If you publish anything last minute and off-brand, it will stick out like a sore thumb and ruin the visual impact of your Instagram feed.
So whatever you do, do not impulsively post something in between your curated graphics that hasn’t been adjusted to go with your feed yet…
…because that could also affect your Instagram engagement negatively.
So, now that you know how to plan your Instagram feed, what aesthetic are you going for?
And what type of feed pattern are you planning for your business’ IG page?
Now if you need more help with your Instagram marketing graphics, head over to our graphic design services today!