Today’s post is all about how to generate leads for your business.
And by leads, we mean people who are actually interested in your products and services.
Our agency generates hundreds of hot leads for all types of businesses, like recruiting companies,
even daycare centers,
…and so on.
So if your leads are drying up, or you’re just looking to drum up more opportunities to grow your business, then keep reading this post.
Today, we’re going to give you the best ways to generate leads for your business.
And don’t worry, this does not involve cold calling or sending hundreds of spammy LinkedIn messages.
No, instead of you trying to find leads, we want to shift your way of thinking, and instead, help leads find you.
So if you’re ready to generate more leads for your business, let’s get started.
These are the steps to generating leads for your business.
The Best Ways To Generate Leads For Your Business
- Create a Lead Magnet People Cannot Refuse
- Promote Your Lead Magnets
- Help People Find Your Business for Free
The first step to generating leads is to create a lead magnet.
A lead magnet is simply a free offer that you give in exchange for people’s contact information.
It can be a free guide, eBook, checklist, quiz, template, and more.
We’ve all probably seen these before.
If you’ve ever downloaded something on the internet that required you to put in your email address, then you’ve probably opted into a lead magnet before.
And with how popular SMS marketing strategy is becoming, you might as well obtain their phone numbers as well.
Collecting information like this is gold because it allows you to stay in touch with people who have interacted with your business.
And hopefully, your lead magnet was so good that they actually look forward to hearing from you.
With that in mind, a lot of people have no idea where to start with their lead magnet.
If that’s you, don’t worry.
Just make sure your lead magnet meets two basic requirements – usefulness and relevance.
It is the most basic requirement that your lead magnet must meet. Your lead magnet should be useful to your audience.
It should help them solve a problem that they have.
If it doesn’t, then it’s useless. In other words, it will have no effect on your audience.
In fact, it may even have a negative effect. They may feel ripped off that they exchanged their personal information with you in exchange for nothing.
This means they probably won’t be thrilled to hear from you when you send emails, text messages, or even try to call them.
For example, imagine being hungry for food, like starving to eat something good.
And you see an exclusive guide that says, “We have the best restaurants in town, rated by the top chefs.”
So you download the guide and at the top of their list is no other than… McDonald’s!
And you probably knew that McDonald’s was right around the corner. So we’re with you, this guide sucks.
That’s why you have to make sure that your lead magnet doesn’t.
Your lead magnet should be directly related to your business.
Basically, you want to make sure that your lead magnet helps people with a problem that is directly related to your business.
For example, if you’re a bankruptcy lawyer offering a free lead magnet on the top 5 Black Friday deals at Walmart, then you might generate leads…
…but they probably will never need your services.
Or at least, they will not understand why they need to hire your firm.
Although it may be useful, it does not help people to discover that they may have a need for your services.
You should use your lead magnets to give people useful information for a problem that your services solve.
So if you are a bankruptcy lawyer, you might offer a free guide on the different types of bankruptcy filings.
Obviously, if people download this lead magnet, we know that at a minimum, they may be having some bankruptcy problems or know someone who does.
And if they find your lead magnet useful, they will actually start to trust your company.
That’s because of the quality information you provided and the interest you’ve shown in solving their problem.
Now all of sudden, you have a hot lead that you can contact to convert into a customer.
Once you have developed a lead magnet that you know your audience cannot refuse, you need to promote it.
If people are not aware of your lead magnets, you are not going to get any leads. It’s that simple.
The quickest way to promote your lead magnet is through advertising.
You can run a social media advertising campaign that targets a demographic of people who are most likely to be interested in your lead magnet.
For example, a landscaper might target homeowners over the age of 30, while a physical therapist might target adult athletes.
You can also run search engine advertising campaigns, like running ads on Google for people searching for words related to your business.
Then you can direct them to a landing page with your lead magnet, or some type of free consultation.
Ultimately, if you are looking for quick exposure, advertise wherever your audience may be located.
Whether it’s on social media, search engines, industry blogs, events, and so on.
As long as you have a properly designed lead magnet and are targeting the right audience, then you can be successful in generating warm leads in your promotion.
Advertising your lead magnets will only take you so far.
At some point, you will want to develop an engine to generate leads without relying on ad placements.
There are hundreds of businesses that generate leads organically.
And if you want to do the same, this is what you have to do.
- Commit to content creation
In order to grow through organic marketing, you need to have a whole lot of content that people can find on their own.
If you have no content, then you have no tools to help people find you.
This is why a lot of people say that content is king, because it is the single most important ingredient of any marketing campaign.
When it comes to content, you should focus on creating both macro and micro-content.
Macro content is long-form content. Think about things like blogs, videos, and podcasts.
And micro-content are small tidbits of information. Think about things like quotes, statistics, or memes that are quick and easy to digest.
You should create as much of these types of content as you can.
But the key here is not just to create these types of content, it’s to make sure that people find the content that you create.
- Optimize your content for search
For example, your blogs should be optimized to appear for certain keywords on Google.
Your YouTube videos should be optimized for keywords people search for on YouTube, and the same thing for anything else.
A lot of people think search engine optimization only applies to Google, but this is not the case anymore.
Search engine optimization applies to any platform with a search feature.
And in a lot of cases, this includes social media platforms for business.
Millions of people perform searches across Instagram, Twitter, LinkedIn, and Facebook to find content that they are interested in.
We could even argue that Pinterest is more of a search engine than a social media platform.
So our point here is that you should be optimizing every piece of content you create for search engines.
Search engine optimization is more of a science than an art.
You just need to understand the algorithms of each platform you are publishing content for, and you will reap the benefits of organic visibility.
The bottom line for this post is that if you want to boost your online lead generation, you need to have a great lead magnet.
And once you have that lead magnet, you need to make sure people see it. And you only have 2 options.
You can pay to get immediate exposure to your lead magnets through advertising.
Or, you can focus on content marketing and search engine optimization to build organic traffic to your site, which then promotes your lead magnets for free.
The choice is yours.
And in case you need more help in generating leads for your business, check out our lead generation services here.
Contact us today to get started!