While social media is very important for growing a business, email marketing continues to be one of the most effective marketing channels that exist.
Despite all of the rage with social media, email marketing still continues to be one of the most effective digital marketing tactics.
Why is this the case? Social networking sites are very popular, with over half of the world having social media accounts.
But email, on the other hand, is even bigger. Nearly all adult internet users have an email account.
Now, that does not mean that your social media marketing strategy should be completely ignored.
In fact, Twitter can be one of your most valuable resources for building and continuously growing a quality email marketing list.
So, assuming you are already using this platform as a social media advertising tool, like most small businesses, you are in luck.
What You Need To Know About Twitter’s Lead Generation Cards
One of the best ways you can grow your email marketing list is by giving Twitter cards a try.
Twitter cards are forms that can be added to a tweet allowing you to attach photos, videos, and other types of media to your tweet.
What’s So Great About Lead Generation Cards?
Well, first off, Twitter cards are free to use!
You won’t have to spend any extra cash to utilize these amazing marketing tools.
Advertising experts add these cards to their tweets to make it extremely easy for someone…
…to express interest in their business without having to fill out a form.
An interested party can click on the card and they will be taken to the link that you attached.
And since Twitter requires that an email address be linked to each account, the user’s contact information is automatically shared with you.
Doesn’t that sound great?
The even better news is that you can use Twitter Cards to create a highly segmented email list.
This allows you to be more effective and intentional with your marketing efforts.
Examples of such email segmentation include targeting mobile users and users with defined interests based on who they are already following on Twitter.
How To Get Started With Twitter Cards
So if you’re ready to use this form of social media marketing to increase your email marketing list, here is how you get started with using it.
Step 1: Sign in to your Twitter account and click on the menu in the top right corner.
Select “Twitter Ads” to get the process started.
If you have never used Twitter ads before, you’ll be prompted to input your credit card number and complete a few business-related forms.
But don’t worry, your Twitter cards are still completely free!
Social media advertising does not always come free…
…but fortunately, Lead Generation Cards can be used on regular non-promoted Tweets and it doesn’t cost a single penny.
Step 2: Begin creating your Lead Generation Card.
Note that adding a visual is important to capture your audience’s attention (150 x 600 pixels is optimum).
According to Twitter, tweets with photos get 3x more engagement than those without.
You’ll also provide a short description of your offer (sale, coupon, giveaway, eBook, etc).
Of course, a big part of social media advertising is including a call-to-action that motivates your audience to want to click on your Twitter card.
Here’s a great example of a Twitter card in action!
To be most effective with your social media advertising via Twitter Cards…
…make sure that you have a successful email marketing plan in place to nurture leads as your list grows.
Promote your Twitter Card for free by pinning it to the top of your page and tweeting it out to your followers.
Take full advantage of these new leads and find a way to move them through your sales cycle!
Check out our Twitter marketing services now to maximize your marketing strategy on Twitter.