Want to know the benefits of PPC advertising?
This comprehensive list will blow your mind. You will be thankful you read this.
Small businesses are using PPC Marketing & Google Advertising to increase sales.
This is your warning to do something about your advertising strategy to reach your target audience and acquire customers. Whether this is done through SEO, PPC advertising, or Facebook advertising, it is time to take action. If we’ve already convinced you, then contact us here. If not, then keep reading and we’re confident you’ll realize the benefits of PPC advertising and want to start advertising with us right away!
PPC advertising, or pay-per-click advertising, is often referred to as:
- Google advertising (Google Ads, formerly known as Google AdWords)
- search engine advertising (aside from Google Ads, there’s also the Bing Ads) or
- PPC ads appear on Google, above the organic search results.
Below we have put together 25 top benefits of PPC advertising. If you are looking for professional help with this we recommend checking our PPC Management Services.
You are losing money every day your business is not advertising on Google. And here’s why.
1. People search for your products or services on search engines.
2. It drives immediate results.
3. It gives you the first look.
4. It pulls in quality traffic.
5. It will dramatically boost your website traffic.
6. PPC traffic is more likely to convert.
7. It increases revenue, sales and leads.
8. It is measurable.
9. PPC campaign formats are better than organic listings on results pages.
10. This online marketing tactic is not dependent on SEO or Google algorithm changes.
11. It can help you build your SEO.
12. It helps your customers make informed decisions.
13. PPC marketing campaigns can drive offline sales.
14. It is extremely targeted.
15. It is smarter than other forms of advertising.
16. It increases your brand recognition and brand awareness.
17. It increases your customer attribution.
18. Your competitors are using PPC advertising to grow.
19. Pay-per-click marketing will help you gain market share.
20. It can help you compete with larger businesses.
21. It will help you break into new demographics and markets.
22. It is real time.
23. PPC advertising spend is controllable.
24. You only pay when someone clicks on your PPC advertisement.
25. This marketing strategy has testing capabilities.
So now, let’s dive in each of these benefits..
1. There are people searching for your products or services on search engines
There are over 2 billion people online. 93% of online activities start on a search engine. There are 40,000 searches every second, and 3.5 billion searches per day. There are millions of opportunities for your business to become found on search engines.
As a matter of fact, a recent study has shown that Pay Per Click advertising is one of the top three sources for on-page conversions. Well, here are some more interesting statistics. Did you know that 65% of the users who are really in the lookout to purchase something click these paid ads? And 75% of users who are searching for something – be it a product or service – will visit the store that they find within that day? Now that should be enough reasons for you to try PPC advertising.
2. PPC advertising drives immediate results
One of the benefits of PPC advertising marketers and business owners like most – it’s fast. It drives immediate results and helps you reach your business goals, faster. You can advertise the thousands of people searching for your business. This is the key difference between the benefits of PPC advertising and the benefits of SEO. PPC advertising provides immediate gratification.
3. PPC advertising gives you the first look
Imagine walking into a store and as soon as you walk-in, you find what you were looking for. This is how PPC advertising works. Your advertisements appear above the search results. Your PPC advertisements are the first thing searchers will see after typing in their search query. You are more likely to convert search traffic because you are one of the first options. Paid clicks outnumber organic clicks by nearly 2 to 1.
4. PPC advertising pulls in quality traffic
Traffic on search engines is the best traffic. Why? Because people are actually searching for the problem you solve. You can “pull” traffic to your business. You do not have to “push” out advertisements to persuade people to buy. Search traffic is already interested in your products and services.
5. PPC advertising will dramatically boost website traffic
PPC advertising can boost your website traffic significantly. You can drive hundreds and thousands of clicks to your website. But, the best part is that the people who are clicking on your ads are people who are sincerely interested in your business.
6. PPC traffic is more likely to convert
Search traffic is more likely to convert than other sources of traffic. In fact, search traffic has the best conversion rates for most websites. By positioning yourself on search engines, you are positioning your business to win more conversions.
7. PPC advertising increases revenue, sales, and leads
Out of all the benefits of PPC advertising, this one seems to be the one that resonates best with business owners. And why wouldn’t it? PPC advertising increases your revenue, sales, and leads. As long as you offer great products or services, PPC advertising will likely drive conversions. Below is a screenshot of a business we work with that spent $1,783.22 in PPC advertising and generated over $4,350.00 in revenue. They spent $44.58 per sale on average.
However, it is not easy. Experiencing the benefits of PPC advertising takes time and comes at an expense. You could easily spend too much money and become unprofitable through PPC advertising. To be successful, we strongly recommend using an experienced PPC specialist or hiring an advertising specialist. Professional PPC management pricing normally ranges from $400-$800/month, so it is normally more cost-effective to outsource an agency for this.
8. PPC advertising is measurable
PPC advertising is measurable. You can easily measure your return on advertising spend. You can track which advertisements, keywords, or ad placements that are driving the most return. You can install conversion tracking to track a number of conversions you are receiving. You can use these metrics to make educated decisions on your PPC advertising campaign.
9. PPC advertising formats are better than organic listings
PPC advertising formats are better than organic listings. You have more options that will help you generate more results. These options help you add more value to searchers. A few examples would be the ability to install call tracking, site links, and customer reviews on your PPC advertisements.
10. PPC advertising is not dependent on SEO or Google Algorithm changes
Unlike organic listings, PPC advertising is not as risky. Your success is not largely dependent on Google algorithmic changes, or your website’s optimization. PPC advertising is more of a numbers game. The main numbers to look at is the amount of money you are spending, and the amount of return you are receiving.
11. PPC advertising can help you build your SEO
Insights from PPC advertising can help you build your SEO strategy. PPC advertising will help you identify the search keywords that are most valuable to your business. The value will be determined by the search keywords that are driving the most conversions to your business.
12. PPC advertising helps your customers make informed decisions
Your customers are using search engines to research. They use their findings to help them make informed decisions on available options. PPC advertising allows you to reach potential customers and educate them through your ad copies. This indirectly builds trust, but most importantly helps them make an informed decision.
13. PPC advertising can drive offline sales
PPC advertising can drive offline sales. If you have a physical location, your customers are likely to come into your store after seeing one of your ads. Although the transaction did not take place online, their journey began with an online search. This trend is likely to increase as customers rely on search engines to guide their purchasing decisions.
14. PPC advertising is extremely targeted
PPC advertising is extremely targeted. Just like organic search, you can target by keywords. However, as an advertiser, you will have more advanced forms of targeting options. You can target your ads at various locations. You can target hundreds of keywords at the same time. You can also target people by their online behaviors and interests. PPC advertising offers a higher level of precision than organic search and traditional forms of advertising.
15. PPC advertising is smarter than other forms of advertising
PPC advertising will give you an advantage over other forms of advertising. This is because of the immense data that PPC advertisers have at their discretion. PPC advertisers can advertise to their email contacts, website visitors, or people who visited their store. This allows you to not only acquire new customers but to increase repeat purchases from previous buyers.
16. PPC advertising increases your brand recognition
This digital marketing strategy will build your brand equity. In other words, PPC advertising will help people become aware of your brand. Awareness is important because your website visitors may not always be ready to purchase. However, by being aware of your offerings, they may purchase in the near future.
17. PPC advertising increases your customer attribution
PPC advertising will increase your customer attribution. An attribution is a number of times your audience sees your brand. The more times they interact with your business, the more likely they will convert. PPC advertising will help you increase your touch points with your audience and leads to more conversions in the future.
18. Your competitors are using PPC advertising to grow
Kill or be killed. Your competitors are using PPC advertising to grow their business significantly. If you are not advertising on search, you are surrendering sales and market share to your competition.
19. PPC advertising will help you gain market share.
Search is about being first. If you are not first, you are last. Gain market share by being first. If you are the first option, your customers will never know about the hundreds of alternatives. Unless they scroll to page 10 of Google. However, we know that will not happen. Why? Because 75% of users never scroll past the first page of search results.
20. PPC advertising can help you compete with larger businesses
Large businesses spend a killing on PPC advertising. The amount of money they spend can drive up the costs of PPC advertising and make it hard to compete.
However, there are significant opportunities to compete with large competitors on PPC. You can target less popular, niche keywords that your competitors are missing. You can run your ads at different times. If you think critically, you can slide in through the back door and gain an advantage over large businesses. This is another reason why you should use a PPC management service.
21. PPC advertising will help you break into new markets
PPC advertising is the perfect tool to drive exposure for new products and services. You can drive immediate traffic to your website to promote your new offerings. PPC advertising allows you to test the market, and expand at your own pace.
22. PPC advertising is real-time
A major benefit of PPC advertising is the real-time nature of it. You can look at your results real-time. And, if you are not happy with the results, you can make adjustments to your campaign immediately to make adjustments.
This is simply not possible with other forms of advertising. If you invest in radio ads, television ads, or print media, you are unable to change your ad immediately if you do not see results. You will have to bite the bullet and take the loss. PPC advertising can help you cut your losses immediately and make adjustments to gain more conversions.
23. PPC advertising spend is controllable
When it comes to setting an advertising budget, the ball is in your court. With PPC advertising, you set your budget. You can easily increase your budget or decrease it. PPC advertising allows you have complete control of the destiny of your advertising campaign.
However, sometimes this free will can come back to haunt you. If you underspend, you may not get enough exposure to actually spend. If you overspend on the wrong ad campaign, you can waste thousands of dollars. Use a PPC management service to avoid wasting precious money and time to gain more sales.
24. You only pay when someone clicks on your PPC advertisement
The good thing about PPC is that you only pay for actions. You are only charged when someone clicks on your ad. This means that if you run an ad that reaches 10,000 people, but no one clicks it, you do not have to pay a dime. In addition, as you start to see conversions, you can set up your campaign to where you only pay for conversions. You only pay for results. This is a huge benefit to PPC advertisers!
25. PPC advertising has testing capabilities
With PPC advertising, you can test various keywords and advertisements. You can A/B split test your advertisements to see which will drive the most results. A/B split testing is the process of running multiple advertisements with small variations. The goal is to determine which combination works the best for your business. The ability to test your advertisements will help you maximize your PPC advertising spend.
26. PPC advertising can help you attract talent
You can acquire talent through PPC advertising. When job seekers search for opportunities on Google, you can run a paid advertisement that draws them to your career’s landing page. Avoid recruiting fees and high acquisition costs by investing into a PPC advertising strategy.
27. PPC Advertising is the best decision you can make
If you are looking to grow fast… like RIGHT NOW… you need to invest in paid search marketing so you can reap the benefits of PPC advertising. You are missing out on potential clicks, leads, and sales every day you are not in the search engines. Your customers are using it right now. And, your competitors are using it to capitalize on it. If you want to grow your business without cold calling, networking, or other forms of “push” advertising, invest into a PPC advertising campaign today.
Do you still have questions about PPC advertising? No worries! We’d be happy to answer them! Just leave your questions in the comments below.