What Is SEO Copywriting And Why Do You Need It To Grow Your Business?
Our agency generated 136 first-page rankings for over 2,000 Google keywords for this eCommerce client.
This translated to over $302,000 in revenue from organic traffic!
So today, we’re going to show you how you can use SEO copywriting to create these impactful results for your business too.
In this post, we’re going to share with you the ultimate guide to SEO copywriting.
We will be going over what SEO copywriting is, the benefits of SEO writing, how to become your own SEO copywriter, the SEO writing process, and much more!
So, let’s jump right in!
What Is SEO?
SEO stands for search engine optimization. Search engine optimization is the process of optimizing your web page.
The purpose of SEO is to get your website or blog to rank higher up on search engines for specific keywords.
These are the words and phrases that you type in, to search for a product or service.
The most popular search engines we all know today include Google, YouTube, Bing, and more.
However, it should come as no surprise that Google is the top dog when it comes to the search engine market, holding over 92% of the share.
SEO copywriting services are a great way to connect your business to the consumers who are actively searching for your product or service.
Using good SEO copywriting, you can get your website to rank in the top spots on search engine results pages, using certain keywords.
What Is SEO Copywriting?
Now that we have defined what SEO is, let’s talk about SEO copywriting.
SEO copywriting is how your company will actually rank in the top spots on Google.
Copywriting consists of…
- doing research,
- writing content, and
- optimizing your page
…by targeting specific keywords that your audience is using.
For example, if your business sells shampoo for dogs with sensitive skin, pet owners interested in your product will use certain keywords on Google to find you.
SEO copywriting provides valuable, useful, and interesting content for readers.
By creating more compelling content for your audience, you can improve SEO rankings of your website through Google.
The reason for this is because you are creating helpful information and providing value to people who are wanting to learn more.
In general with SEO, the easier it is to read and understand your content, the better it will be for Google to analyze.
And more importantly, for your audience to read.
Benefits To Using SEO Copywriting Services
Now that we’ve covered what SEO copywriting is, let’s move on to the benefits of using SEO copywriting.
There are many reasons why you should invest in SEO copywriting.
1. It’s a free way to generate not only traffic but relevant traffic.
You might be asking how?
This is because when you rank higher up on the results pages…
…your website is being put right in front of people who are actually looking to buy from you.
This is the ideal situation because you don’t want to waste money advertising to thousands of the wrong people, a.k.a to people outside of your target audience.
Doing this can mess with your data, hurt your click-through rate, and give you false hope about leads.
Another reason to generate relevant website traffic is that there will be less competition with other businesses.
If you want to advertise to the general public, you have to battle it out with several other companies for the same audience.
But, using refined search keywords, you will have less competition and a laser-targeted audience, ready to buy from your business.
2. It is completely free!
As a small business owner, it’s important to save as much money as possible.
If you are tired of paying for ads that could easily break the bank on any small business marketing budget, then SEO is your answer.
SEO is an organic process, which means you don’t pay a dime!
This reason right here could save your business thousands of dollars.
All it takes is great content, keyword research, and most of all time, to produce money-making results.
With SEO, you are getting relevant traffic, increased conversions, and more sales, all without paying a dime in ad spend!
And well, who wouldn’t want that?
3. People rely on SEO
Another huge benefit of SEO writing is that actual customers and clients heavily rely on search engines to find the answers to their problems or pain points.
Did you know that there are 70,000 searches on Google every second?
That means your audience is actively depending on search engine rankings to find products and services to buy that provide a solution to their problem.
This acts as a bridge to accomplish their goals.
Make their pathway to your business as simple as possible by providing valuable and interesting content on your website.
As well as working with Google’s algorithm.
4. SEO traffic is the most likely to convert out of all other sources of traffic
93% of all web traffic comes from search engines, and 81% of people are searching online for a product or service.
That means that good SEO copywriting can boost your search engine rankings.
And this will put your website on the first page, right in front of your ideal customer.
Because users are actively searching for a product or service that you offer, they are serious about buying.
And this makes them a warmer lead further down in your sales funnel!
This results in SEO traffic highly likely to convert.
How To Prepare Yourself For SEO Copywriting
Now you know why copywriting services are important.
Let us share some beginner tips on how to get ready to do some SEO copywriting before you actually put pen to paper.
1. Unlearn essay writing.
Gone are the days that you will use essay-style writing here.
The type of writing that you learned in high school, does not apply to SEO copywriting.
Good SEO writing incorporates a lot of things we were told that were considered “bad” in essays.
This includes things like telling the audience exactly what you are about to do…
…and including pictures and graphics to enhance your message.
Good SEO copywriting also includes breaking up your big chunky paragraphs, unlike essay-style writing.
Instead of dividing paragraphs by topics, you break them up every 1-3 sentences.
This is regardless of whether you’re still on the same topic or not.
By breaking up paragraphs, you are making it much easier for your audience to read your page and also understand your content.
Unlearning essay writing makes your website or blog more digestible for your audience and for the Google algorithm.
2. Know your audience.
It’s important to learn your audience’s interests and patterns when writing for SEO.
The more information you have, the easier it will be to write compelling content.
If you don’t know what your audience’s behaviors or interests are, how can you write effective content that will resonate with them? You can’t!
Doing this will make it better for your audience and readers to trust your business because you are providing valuable content to them.
This can increase your leads!
3. Get creative!
Part of what attracts people to blogs is that they make their content interesting!
Your competitors are trying to advertise similar or the same products and services.
This makes it even more important to stand out and get creative.
You can do this by creating specific and interesting headlines that directly point at the desire your customer wants.
For example, if you are a gluten-free bakery advertising to gluten-free eaters, you would want your headlines to be something similar to…
“11 Easy Recipes To Make With Our Gluten-Free Cookies!”
Another way is to create valuable, engaging, and interesting copy for your readers.
You can take a look at your competitors’ websites to see what kinds of content they are producing.
And from there, either create something better, or different.
It’s important to think outside the box and expand on what your competition is doing so that you can garner more website traffic.
If your competitor has 11 new recipes for their gluten-free bakery products, create 21 new recipes for yours!
Doing this can give your business a competitive edge and help you stay relevant in your industry.
The Process Of SEO Copywriting
Now that you’ve prepped yourself on SEO copywriting, it’s time to get into the actual process of it.
Step 1: Keyword Research
Starting with the first step, and maybe the most important one, keyword research.
Before you do anything, you should sit down and set aside time to research the keywords you want to rank for.
A common mistake that business owners make is trying to rank under keywords that they think their audience would search.
To avoid this error, you will want to take some time and research.
Find out what kinds of words and phrases your target audience is actually using to look for your product or service.
You can even use free tools like the Google Keyword Planner to help you research and analyze the best keywords that are relevant to your industry.
Putting a little time aside to do this will make all the difference. This is what can set your business up for profitable results.
It’s important to note that after you collect the keywords you want to search for, that you implement them naturally into your page.
This is known as natural keyword implementation and is very important to the Google ranking process.
You want to avoid stuffing keywords in odd places, duplicating your information, and other black-hat tricks.
So, if the keywords you are trying to rank for include:
…you want to make sure you are including those specific keywords in your page, where they flow naturally and make sense.
Google actually crawls your page to make sure that the keywords make sense where they are placed.
Because of this, you always want to make sure you are following Google’s policies.
We actually have an entire post dedicated to the types of SEO tricks that you can read next if you are interested in learning more.
Step 2: Make Google Understand Your Website Content
There are many ways to do this including adding your targeted keywords to your title, image tags, subheading descriptions, and more.
Another part of this step is URL optimization.
URLs are like the “first impressions” search engines get with your website. So, just like in real life, you want to do the best you can!
Make sure the ends of your URLs are short, sweet, and to the point. You want the phrases and words as readable as possible.
Another part of on-page SEO is internal linking.
Internal linking occurs when you hyperlink something on your website, and it redirects to another page on your website.
So when you are copywriting for SEO, make sure to include a lot of internal links for your own website.
But why is internal linking important?
For starters, it makes it easier for your audience to navigate through your website.
It also helps build website authority for your business, another ranking factor for Google.
This means when you are on a website and click on a link that takes you to a different page under the same website domain name…
…you are helping Google’s algorithm, and that company’s page, to be ranked higher.
Step 3: Off-page SEO
It’s not enough to be put on Google’s radar and understand your website content. Google also has to trust your website too.
The way to get the Google algorithm to trust your website is by optimizing your website user experience.
This includes things like:
- your website bounce rate (which is the number of people who left your website without performing any action),
- your click-through rate (the number of people who clicked on your page after viewing your ad),
…and much more.
Another part of helping Google trust your website is by link building.
Link building, also known as backlinks, occurs when another website links a page that directs back to your website.
Backlinks come from another website domain, instead of your own.
These are very important for the Google algorithm because they read like a positive review from other websites saying, “Yeah! We trust this guy!”
This is important because it helps establish authority, and it can also help pull in even more traffic from people who are visiting these other websites.
One of the most important link building tips to note is that you only want backlinks from websites with a higher authority than yours.
It doesn’t do anything for Google or your rankings when a website that has a lower DA than yours links back to your site.
Overall, as you can see, ranking for SEO takes a lot of time and work, in order to produce money-making results.
The truth is, it takes more than just having “good content” to rank in the top spots. But with this process, comes fruitful rewards!
Extra SEO Copywriting Tips And Tricks
Now that you understand the steps of SEO copywriting services, we are going to let you in on some top tips and tricks from our SEO experts.
Tip #1: Use short sentences
The common theme with SEO is making everything easy to read and to understand, so this tip should come as no surprise.
With shorter sentences, you also want to make sure that you are using more elementary terms.
Again, the purpose is to make this easy for Google and for your audience to read.
With longer sentences and higher vocabulary, it not only makes it harder to read but can increase your website bounce rates.
Google will see these high bounce rates and think that users are not finding your content helpful, thus lowering your rank.
Tip #2: Use meta tags to your benefit
Meta tags are the mini descriptions you see under the company name/headline. It tells you a brief summary of what you can expect to read about on the page.
This seemingly small tip can actually make a huge difference in website traffic.
Your meta tags also read as organic ad text, which is a ranking factor with the Google algorithm.
This makes the meta tag description, just as important as the actual text on your page.
Tip #3: Write specific headlines
After all of the hard work you’ve put into your content, you want to make sure people actually read it, and you can start by creating effective headlines.
With headlines, you want to try to be as specific as possible so that you can grab your audience’s attention.
Think about the headline, “Get In Shape With Us!”
It’s okay but very vague and you would probably scroll past it without thinking about it.
Now think about this headline, “23 Tips To Get Rock Hard Abs From Our Health Experts!”
It may be twice as long, but it’s also twice as engaging.
By creating specific headlines, you can speak directly to goals, solutions, and answers that your target audience may have.
The best part is that you aren’t giving away your “cookie” too soon.
These headlines are based on a desire that your potential customers have.
Just be sure to actually deliver on your headline to establish brand credibility, and keep them coming back for more!
And that is your complete guide to SEO copywriting!
If you found this information useful and want to ask for some help with your SEO copywriting, check out our SEO copywriting services here.
Aside from that, we also offer SEO services to better help your website boost up its rankings in Google and other search engines. Get in touch with us today!