TikTok was the most downloaded app for the third year in a row in 2021.
With over a total of 3 billion downloads and over 1 billion active monthly users, it has cemented itself as a marketing and advertising goldmine.
TikTok ads are great for increasing reach, leads, and generating sales…
…but it’s important that you create an engaging ad to maximize its efficiency.
And that means taking the time to make sure your videos are curated and scroll-proof.
That’s why in this post, we’re going to give you 5 TikTok ad video tips to keep in mind when composing your TikTok ads.
And if you want to learn more about TikTok ads, here’s our TikTok ads for beginners complete guide that you can read next.
Before we discuss our TikTok ad video tips, you’re going to need a solid video editing platform to make your videos.
You can natively create your videos on TikTok.
But if you want more video editing options, design tools, and graphic elements that also require minimal design and video editing knowledge…
…Canva is the perfect site for this.
Simply go to their video tab, select TikTok video and it will load a design canvas with their video editing interface for you.
In fact, we have a tutorial on how to design TikTok ads in Canva that you can add to your reading list.
But for now, let’s get started listing down our 5 video tips for TikTok ads.
5 TikTok Ad Video Tips For Your TikTok Ads
Tip #1: Video always comes first
Being a video-based networking service, you want to make sure that you’re creating ads that look like they actually belong on TikTok.
With this in mind, it’s important that the actual video footage should be the first thing your audience sees when your ad plays.
And, it should make up the bulk of your ad with moving graphics and pictures taking up more of a supporting role in your composition.
There are 2 main things to keep in mind for the videos you use:
- Whether you’re using videos of your product or service, avoid using cropped videos.
This means using videos taken in landscape mode and zooming in till it fills the 9:16 portrait screen.
That’s because your ad will show more grain and lose video quality when zoomed in this way.
So instead, it is important that you use videos that are shot natively in portrait mode so you won’t need to crop anything out.
- Make sure your videos are well lit.
And if needed, adjust the color balance of your video so that they look as crisp as can be.
Tip #2: Implement your branding
The next one on our list of TikTok ad video tips involves your branding.
Your visual branding helps communicate your brand personality which is why it should be present in all of your marketing visuals including your TikTok ads.
Yes, videos should make up the bulk of your ad…
…but be sure that you’re still using key visual elements that you’ve established to be associated with your brand.
This is to maintain a strong visual identity that your audience can easily recognize.
This includes your logo, your brand colors, and the design style of the motion graphics that you add to your videos.
Check out this post next to learn how to create a visual branding guide for your business.
Tip #3: Add motion graphics to your video
After showing your main video, you can then feature a motion graphic of your product or service details.
This gives you a chance to further visually showcase what you’re offering.
Canva is a great site to use for this as it has tons of pre-set template options specifically for TikTok aspect ratio.
And they also have animation and transition options for you to set for each of your graphic elements or the entire scene.
It’s important to note that although 60 seconds is the maximum duration of TikTok videos and ads…
…the best-performing ones last for 9-15 seconds which is not a lot of air time.
So if you’re adding a motion graphic, do it at the end.
And then, try to have it take up a maximum of 20 percent of your total video duration. Add royalty-free music too.
Check out our complete short video advertising services today if you need someone to help with your TikTok advertising campaigns!
Tip #4: Make sure your text is easy to read
Next on our list of TikTok ad video tips involves typography.
This is a rule for any and all types of marketing visuals but is very important in TikTok ads.
That’s because text can easily get lost with moving videos as backgrounds.
Make sure you pick a font color that won’t blend in with your video.
Or, you can add color or a container element to your text background like these samples to help your audience read your text better.
For more quick typography design tips, read this post next.
Tip #5: Use popular music that fits your branding
Audio plays an important role in TikTok and you can keep a viewer from scrolling through your ad from the music alone.
When it comes to videos, the choice of sound can be just as important as your visuals.
Be sure you pick an engaging song or beat that fits the tone of your brand…
…and keeps your audience’s attention long enough to watch your entire ad.
And those are our top 5 TikTok ad video tips! Don’t hesitate to reach out to us if you need help with any of your social media ads, including TikTok ads.