So you want to improve your social media marketing and create a TikTok account for your business but you don’t know what to post?
You’re probably wondering how your business can succeed on TikTok, when most of the trending videos are makeup tutorials, life hacks, cookie videos, and other pop culture trends…
…so how would your business fit in?
Luckily, we have 25 great TikTok ideas for businesses to help you increase TikTok followers and brand awareness that you can use no matter what your business is.
Keep reading because you don’t want to miss out on this ultimate guide!
Here are our 25 content ideas:
25 TikTok Ideas For Businesses
1. Post behind the scene footage of your day-to-day activities as a business owner.
TikTok users, especially gen Z and younger generations, love seeing behind-the-scenes videos.
All you have to do is put together a video of your daily routine!
This can include things in your everyday life like your morning routine, business-related things like filming yourself/your employees packing orders…
…and anything else you may want to share from your personal life.
These may act as inspirational videos for aspiring small business owners.
Give your audience a sneak peek into what a day in your life is like!
2. Participate in the ‘Small Business Check’ Trend
One of the easiest ways for you to grow your TikTok account is to create videos participating in popular TikTok challenges.
The ‘Small Business Check’ trend is one of the most popular trends amongst small businesses on TikTok.
This trend can basically be anything you want!
All you have to do is record yourself doing something that is relatable to small business owners and includes the saying “small business check”.
You could also use this trend to tell your viewers more about yourself and your business. The most important part of this trend is to show off what it is like to own a small business!
3. Show your reaction to popular videos by dueting them
Using the duet feature on Tik Tok is a great way to get engagement.
There are many ways you can do this. Start by finding a viral video that you want to react to, whether it relates to your business or just something funny!
Then, just press duet and record your reaction.
You can also use this feature to duet your customer’s videos.
This is a great way to make your customers feel more connected and appreciated by your brand and it will attract active users to your page.
4. Demonstrate how to use your products
You can never go wrong with how-to videos and tutorials!
Film yourself using your product and share tips and best practices and post it on your account.
You can even show off new products that are about to be released!
For service-based companies, you can make videos explaining how your most requested service works.
Not only will this intrigue your viewers, it may also help answer your customer’s questions about how to use your products!
5. Small business “packing an order” videos
If you’re a small business, this is the perfect one for you.
All you have to do is record yourself packaging orders or organizing inventory! It sounds simple, but trust us, the TikTok audience loves watching them.
And, it is a great opportunity to show off your online store and all of your hard work.
Try it yourself, and see how your engagement skyrockets!
6. Educate the audience on a topic that relates to your business
Another type of TikTok ideas for businesses that people love is educational content.
People go on TikTok for many different reasons, but one of the main reasons is to learn something new!
Pick a topic that viewers often have questions about and make a video educating them on the topic.
Sharing business tips for other small business owners is a great topic to focus on.
An example of this is sharing the online tools that you love! As a small business owner, you should want to support small businesses as well.
Educational content will bring a lot of engagement to your page!
7. Celebrate special occasions
Everyone loves the holidays! Creating themed videos around the holidays and seasons is a great way to connect with your target audience.
Try participating in Halloween and Christmas challenges and use festive audio.
You can also celebrate your milestones. Post videos thanking your followers when you reach specific milestones, such as 100,000 followers, 1 million followers, and so on.
Your audience on TikTok will love getting to celebrate with you!
8. Expectations vs Reality Trend
There are a ton of popular small business trends on TikTok, but one of our favorites is the expectation vs. reality trend.
There are two parts to this trend. The first thing you need to do is record clips of how you ‘expected’ something to go.
This could be expectations on packing an order, creating a project, organizing, or pretty much anything you can think of.
For the second part of the trend, you need to record clips showing the reality of how it went.
This trend essentially shows that everything is not always perfect, and it makes other small business owners feel less alone.
It can also be really humorous, which is always a good thing for TikTok!
9. Repost your customer’s reviews
TikTok is a great platform to highlight your customer’s reviews
When customers purchase your products ask them if they could post a video review. You can then repost or stitch these videos on your page.
If you own a service-based business, TikTok is the best place to share the before and after of using your services.
Posting this user-generated content is a simple way to show your viewers that your business is trustworthy and will encourage them to want to purchase your products as well!
10. Tell your audience a funny business story
People spend a lot of time watching ‘storytime’ videos on TikTok.
These TikTok ideas for businesses are essentially exactly what they sound like. All you have to do is tell an intriguing story that will get your audience’s attention.
Think of stories that relate to your business. They can be funny, shocking, or anything that you think will captivate the audience.
You can also share your success story and fun facts about your business.
Try splitting your storytime videos into multiple parts. The first video can be introducing the story and the next post can be getting into the details.
This will give TikTok users a good reason to follow you so that they don’t miss out on any parts of the story!
By creating engaging content like this, your audience will want to see more from your TikTok account.
11. Hold a Q&A- Respond to your audience’s frequently asked questions
TikTok users ask a lot of questions!
Lucky for you, TikTok offers a Q&A feature where your viewers can send their questions directly to your account.
Answer questions by creating individual videos responding to each question.
This is a fantastic way to show your audience that you care about what they have to say, and it allows you to share important information about your business.
12. Go live to connect with your customers
Most of you are probably familiar with Instagram Live, but did you know that TikTok also has a live video feature?
Once your account reaches 1,000 followers, you can use this live streaming feature to connect with your audience!
13. Hold a contest for a free/discounted product
Everyone loves discounts and free products!
A great way for your business to get engagement is to hold a contest.
To do this, you first have to decide on the contest measures.
It could be as simple as liking and commenting on a video, or it can be more complex like posting a video about why they love your business.
Once you decide on the contest winner, you can then offer them a discounted or free product from your business!
14. Use the hashtag #SmallBusinessTikTok
Just like trending audios, there are also trending hashtags. There are a ton of popular hashtags that are specifically for small business owners.
We recommend using the hashtag #SmallBusinessTikTok on all of your videos. TikTok ideas for businesses like these will help your video reach your target audience!
Trending small business hashtags change often, so you need to stay up-to-date on which ones are popular at the time.
15. Create your own TikTok trend for small business owners
Starting your own TikTok trend is an effective way to grow your account and reach new audiences!
There are many popular types of trends you can create! The most common ones are dance trends or lip-syncing to trending audios.
As a business, you can try creating business-related trends like:
- showing off your favorite products and product displays,
- posting a video asking a question for people to stitch or duet with their answer, and
- other business-related trends!
You can also create your own branded effects and branded lenses for everyone to use.
The specific type of trend that you decide on will differ for each business, so spend some time brainstorming what will be most effective for you.
When you post your video, create a hashtag that goes along with the trend so that people can add the hashtag to their take on the trend!
This will help you keep track of your trend’s success.
Although it may take a few tries, try creating trends that are easy to participate in so that everyone on TikTok is able to jump on the trend!
16. Partner with popular TikTok influencers
You’re probably familiar with the next one on our list of TikTok ideas for businesses – influencer marketing! You should try partnering with influencers!
Just like all other social media platforms, there are a lot of popular content creators out there that would love to participate in influencer marketing and partner with your company.
Do some research on creators and find the perfect ones that fit your business and business goals. For more influencer marketing strategy tips, better check this post next.
17. Tease a New Product Launch
Do you have a new product that’s coming out soon? TikTok is the perfect platform to announce a new product launch.
You can create hype for the product by posting sneak peeks leading up to the actual day that the product is launching.
In your teaser videos, you should highlight the best parts of your new product, so that viewers get excited about the launch!
18. Get To Know Your Team
TikTok users want to know the real you, so it is the perfect platform to introduce your team!
You could create a video showing everyone on your team and include a brief description of their role.
If you have a small team, you can make a whole series out of getting to know your team. Each team member could have a separate video introduction!
19. Office Tour
This one is pretty straightforward. Try showing off your office!
Your audience will love seeing your workspace. Include everything that makes your office unique and fun!
This is a great opportunity for you to use trending audio as the background for your video!
20. Support Your Local Community
Do you support your local community? Create a video where you discuss how you help your community and why you think it’s important.
You can also record yourself while helping the community… similar to a day in the life video.
These videos may inspire other small business owners to help in their local community as well.
21. Meet Your Team’s Pets
Who doesn’t love animals? TikTok users love pet videos, so you should hop on the trend!
Similar to the get to know your team video mentioned above, you can create a video showing off your team’s pets.
You can make TikTok ideas for businesses like these more interactive by making a game out of them. Try making the viewer guess which pet belongs to which team member.
This will encourage viewers to comment on their guesses, which increases engagement.
Everybody makes mistakes. It is important that we learn from the mistakes that we made, especially as small business owners.
You should share what you have learned from these mistakes
This is a great opportunity for you to help out and show support to other small business owners.
23. Employee Spotlight
Show your employees some love by doing employee spotlights!
You can pick a new employee every week or month to show off to your viewers.
There are many ways you can go about this video idea. One way you could do it is by having the employee take over the account for the day.
They could post videos of themselves doing fun challenges, responding to questions, or go live.
This will allow your business to connect even more with your customers.
24. Showcase Your Company Culture
What is your company culture like? Every business is different, so you should want to show yours off!
Share your beliefs and values and how you implement them into your day-to-day lives.
What does your company do as a team to create a fun, hard-working environment? Do you hold any special events or celebrations?
Film different aspects of your company culture and post them on your TikTok account! Viewers will love seeing what makes your company unique.
25. Post A Thank Your Video To Your Customers
The last one on our list of TikTok ideas for businesses is to thank your customers.
Post a video of you showing how appreciative your business is for all of the support that you received!
This will show your customers and viewers that their support doesn’t go unnoticed and it will encourage them to engage more with your business.
So that’s it for our 25 TikTok ideas for businesses! We hope you are able to find inspiration from this post for your TikTok account.
Using these video marketing ideas will help you build a successful TikTok account, gain followers, and maybe even go viral.
Create a content calendar for all of your TikTok ideas so that you can keep track of your content creation and overall TikTok marketing strategy.
There are many creative ways you can grow your account, but the most important thing is to have fun!
TikTok is the perfect place to show the people behind the business and your business’s real personality, so don’t forget to let it shine!
If you want to grow your TikTok even faster, you should try using TikTok ads! We have a post all about creating in-feed ads on TikTok, so be sure to read that next!
For more help with all your digital marketing needs, check out our digital marketing services.