Need good advertising ideas to grow your brand or business? Are you thinking about advertising on social media?
You’re not alone!
In fact, 93% of marketers use Facebook advertising regularly. What does that mean?
It means there are around 3 MILLION businesses that are using Facebook to market their business. And that’s not just in America. 70% of those business are outside of the U.S.
So now that you know your competition is probably using Facebook advertising…what about your audience?
No worries there! As of June 2017, Facebook has 2 billion monthly active users on Facebook. That’s more than YouTube, WeChat, Instagram, Twitter and Snapchat.
Furthermore, over 1 billion of those people use Facebook every single day. And the number keeps growing every year!
Numbers don’t lie! There’s no limit to the amount of people you can reach if you’re properly utilizing Facebook advertising.
So what does this mean for you and your business? It’s time for you to start advertising on Facebook!
Here are 12 good advertising ideas to get you started!
But before we get started, if this already feels overwhelming, don’t worry. You don’t have to do it alone. There are dedicated marketing agencies that exist to help your business grow. Contact us here with questions or to get started on our services!
- Make your Facebook page as engaging as possible! Once you follow all our tips, you’ll be bringing tons of traffic to your page. So make sure it’s ready to be seen.
Try a cover video. They start playing immediately when someone lands on your page. Dimensions must be at least 820 x 312 pixels, while the recommended size is 820 x 462 pixels. Cover videos can be anywhere from 20-90 seconds long and can loop in any way you want.Here’s what happens if you don’t follow Facebook’s instructions, so be careful!
- Speaking of cover videos….Video, video, video! You’ll hear it from us a million times over.
Want to know why? Facebook gets over 8 BILLION average daily video views! So there’s no reason for your business to miss out on that engagement.
44% of small-to-mid sized business marketers planned to put money behind their Facebook video content in 2017. Don’t get left in the dust by your competition. Start using videos in your ads ASAP.
When using videos, it is important to note that users are five times more likely to watch Facebook videos on their phone. Ads on social media are continuing to trend towards mobile so make sure everything you do on social media advertising is mobile-friendly!
Another fun fact…85% of Facebook users watch videos with the sound off so make sure you’re utilizing videos with captions.
- Boost your posts! Did you know organic reach for branded Facebook pages is 2% on average? That means no matter how many followers you have, there’s a limited amount you can actually reach without running ads. In order to reach your full audience, spend a few dollars to boost your most engaging content. This will get it in front of more people.
Facebook will even show you how many people you will reach over the course of your campaign based on how much you spend. So start boosting!
- Need more good advertising ideas...it’s time for a GIVEAWAY! Giveaways are a simple way to get TONS of organic engagement. Better yet, spend a few ad dollars boosting your giveaway to reach people outside of your page like audience.
Offering a free item and having your followers like, comment and (most importantly) SHARE your post will increase your brand awareness in a major way!
Here’s an example from one of our stellar clients that was able to generate 240 comments and tons of organic new followers in only a few days!
- Get your likes up with a page like ad! A page like campaign is a paid campaign that is directly aimed at increasing the number of likes your Facebook page gets.
Good advertising ideas help to build a strong foundation for your business. And having a healthy Facebook audience is a great start to building social proof and establishing your brand online!
Does it feel like your Facebook Business page isn’t growing as fast as it could? You’re not alone. More than 60 million businesses have a Facebook page, but shockingly 40% of users have never liked a Facebook page.
On the other hand, 68% of US adults between the ages 18-29 are on Facebook. On a higher level, 83% of women & 75% of men use Facebook.
So, what do these statistics show?
Your audience exists on Facebook, it’s just a matter of finding them and engaging them!
Page like campaigns are a simple and inexpensive way to get the ball rolling!
- Let’s be clear…a page like campaign (or any campaign) is useless if you aren’t reaching the right people. That’s where targeting comes in.
We know your audience is on Facebook, but so are billions of others. In order to make sure you’re reaching the right people, it’s important to use all the options Facebook has to offer by being as targeted as possible.The options for Facebook targeting never end! By using detailed strategy, you can target someone at the perfect point in the purchasing funnel.Don’t waste your ad dollars on an irrelevant audience ever again. Strategic targeting is an efficient and cost-effective way to get your ads in front of the right people.Here are just a few of the options Facebook offers when you’re creating an audience in Ads Manager:
- Relationship Status
- Educational level
- Purchase behavior
- Recent Life Events (anniversary, new job, newly engaged, etc.)
- Make progress with leads. It’s important to know good advertising ideas aren’t simply to generate sales…leads are another inexpensive way to get your audience on board to eventually purchase!
By collecting emails, you’re able to get your audience into your sales funnel, add them to emailing lists, create custom audiences and lookalike audiences…the list goes on! Get even more information on lead generation ads from LYFE Marketing experts here.
- Another type of campaign that isn’t just for sales…website traffic ads! Maybe your audience isn’t ready to purchase yet, but it’s still absolutely vital to get their eyes on your website.
Your ad can be optimized for link clicks or landing page views!
Our expert advice? Optimize for landing page views. There’s nothing wrong with getting link clicks but what is most important for your business is to get people on your site to see what you have to offer.
Anyone can click the like button or pause a video (these would be counted as link clicks). But to reach the desired landing page shows much more purchase intent. That’s why landing page views can be a bit more expensive, but it’s 100% worth it!
So how are you going to get people to land on your site? Try a relevant, exciting blog post that provides value to your audience. Blogging is a great form of content marketing that provides a ton of value to your business. Learn more about the purpose of blogging here.
- But wait! Before you start your website traffic campaign, it’s super important to set up pixels on your website. Good advertising ideas that bring website traffic to your site are useless if all the traffic you generate isn’t being utilized and tracked.
If you’ve never heard of a Facebook pixel, no worries. It’s simply a snippet of code that is attached to your Facebook ad account and it’s easy to create. Once you create the pixel and follow Facebook’s instructions to install it on your website it will collect and measure data from your web visitors.
It’s the most effective way to measure success from your ads. And once you utilize all these good advertising ideas, there will be tons of success to report!
- So now that we’ve got your page likes through the roof, generated tons of website traffic, collected relevant leads…it’s the moment you’ve been waiting for…conversions!
Luckily, you’ve already set up your Facebook pixel which should be set up to track anyone who views your page, adds an item to their cart, and, of course, makes a purchase!
A conversion campaign is special because it is optimized for the specific action you want users to take on your site.
Remember what we said earlier? 93% of social media advertisers use Facebook Ads. On top of that, social media advertising revenue is forecast at $51.3 billion USD for 2018. And those numbers aren’t getting any smaller. Ad revenue is set to grow 10.5% annually!
But don’t just throw your ad dollars at Facebook and see what sticks. In 2017, 45% of Americans used ad blockers. Utilize the good advertising ideas we’ve mentioned before to make sure you’re targeting the right audience at the right point in the purchasing funnel.
Learn even more about how well Facebook ads work to generate sales here.
- So…you’ve set up your conversion campaign. You’re getting in front of tons of new eyes. You’re bringing targeted traffic to your site that is optimized for conversions. Yet still not making the ad revenue you desire? That’s not uncommon.
84% of social marketers track and measure the effectiveness of their social media efforts against their goals and objectives. However 29% are still trying to prove the value of social media marketing.
Although tons of people are marketing on Facebook, our tips are meant to ensure you’re doing it correctly and reaching your business goals.
It’s time for retargeting.
Good advertising ideas follow a strategic funnel:
As you can see, one of the primary tools to close a customer is retargeting. Remember, you’ve installed a pixel to your website that is tracking your website traffic, tracking people who have added your items to their cart and so much more.
When you begin running an advertising campaign, you are reaching tons of brand new people. This is described as a “cold” audience.
With retargeting, you are reaching those same people again. However, at this point, they are more familiar with your business and your brand. This makes them a “warm” audience!
What does that mean? They’re more likely to convert!
Another tip if you’re still seeing slow growth: try adding a promotional code or discount that is only available to those you are retargeting.
- Now that you’ve generated website traffic, leads, page likes and conversions, it’s time to spread the word!
Your audience won’t always take your word for it. That’s why our last stellar tip for you is customer testimonials!
Did you know the average consumer consults 11 online reviews before making a purchasing decision? In such a crowded advertising market, having verifiable reviews is an indisputable way to make your business stand out from the rest.
Best of all, it’s a totally free way to strengthen your brand online. All you have to do is reach out to trusted customers for their feedback (and permission, never forget that) and you’re on your way to building trust with a new audience.
So…now that you and your business have TONS of good advertising ideas at your disposal to utilize in the digital space…what’s next?
It’s time to start putting these good advertising ideas to work! Advertising on social media, particularly Facebook, is necessary to generate brand awareness, audience engagement and, most importantly, conversions! As the world moves towards social media, your business should as well.
Every 60 seconds on Facebook, there are:
- 317,000 status updates
- 400 new users
- 147,000 photos uploaded
- 54,000 shared links
Furthermore, 76% of U.S. consumers have purchased a product they’ve seen in a brand’s social media post. That’s huge!
These are all statistics that prove your business absolutely must take advantage of the digital advertising space. And now that you have all of our good advertising ideas, there’s no way you won’t crush it!
If you’re in need of content management, Facebook advertising, SEO, email marketing or just want to chat about the next steps for your business…get in touch with our digital marketing experts at LYFE Marketing. We’d love to hear from you!