Facebook Ad Examples: What We Did For Our Clients
You always hear people talk about how much money they made with Facebook ads.
And maybe they’ve given you somewhat decent instruction on how to do the same.
But then, you go back to your desk and realize that, you still don’t really know exactly where to start.
All you know is that you haven’t been seeing the same results as these other people with your Facebook ads.
We feel you, we hear you, and we’re here to help turn that around for you today.
Because in this post, we’re sharing our top 7 Facebook ad examples.
And if you read until the end of the post, we’re giving you a Facebook ad formula that you can copy and paste for your own business.
Let’s get started!
Top 7 Facebook Ad Examples To Copy
- Just Rip It
- Ellura Advocacy
- Egyptian Magic
- F45 Training
- University Realty
- Faith-based client
- Service-based company
Just Rip It is a client of ours that offers equity shares, cards, or packs of various unopened, sealed vintage hobby packs.
Every card you buy in the randomized packs gives you the right to own a random spot in the pack before they rip it open.
This gives their audience an exclusive chance to pull a Hall of Famer in Gem Mint conditions, which could be worth thousands of dollars!
So they sell tickets to their live event on their website.
Now, for the first one on our list of Facebook ad examples, in one ad set, they spent $59,370.08 and made $459,973.04 back from Facebook ads.
In another, they spent $29,487.25 and made $166,252.13 back. And these aren’t even their best-performing ad sets.
They spent less on their Facebook advertising cost and saw bigger returns with their retargeting ad sets.
But, that’s to be expected with a warmer audience.
So that’s why we’re trying to be fair by looking at the ads delivered to cold audiences.
These were their top two performing ads, so let’s break down the different components of these ads.
So first let’s start with creative, they’re both videos.
Specifically, these are both clips from their live stream events where something really exciting happens and somebody finds a super rare card.
This isn’t a big surprise to us, because we think most of us could agree that videos have pulled ahead as the preferred media type on social media.
One study found that as much as 83% of marketers say video helped them generate leads.
And another found that 74% of marketers said video has a better return on investment than static imagery.
This is exactly what we found with this ad campaign.
Next, let’s look at the copy.
For some people looking at this, the copy may be a little confusing, but it makes perfect sense to the right audience.
Plus, in this case, we let the video do most of the influencing.
But essentially, the copy describes the highlight of the video and then gives them a call to action (CTA) to reserve their spot at a future show.
As far as the headline text and the “Don’t miss out” verbiage, you can see they’re using “urgency” and “fear of loss” from FUGI.
Just as some bonus info, if you don’t know what FUGI is, it’s a sales acronym that stands for:
- Fear of loss
- Greed factor
All of those ingredients combined help you make an effective sales campaign.
Lastly, let’s look at the CTA button they used here: Shop Now.
Again, this gives people clear directions on where to buy tickets to these live streams.
Next on our list of Facebook ad examples is a client who received 5,006 purchases for over $250K in sales from our Facebook and Instagram ads.
This company sells supplements for women.
Now again, retargeting played a big part in that.
But as you can see, we used A/B split testing for many different cold ad sets as well to help them consistently find new customers at an affordable cost.
Some of the top-performing ads from those ad sets were these three here, which consisted of testimonial reviews.
So let’s break these ads down, starting with the copy this time.
The first copy is a review from a doctor, so we’re sharing a professional’s endorsement here.
And that’s important, because prior to creating these copies, we sat down and jotted down all the objections someone might have to using this product.
When it comes to something you consume or take for your health, legitimacy is a big factor.
So we’re tackling that upfront by quoting two credible doctors, who openly support this product, saying they give it to their patients.
The other important part of the copy to note here is the headline.
We’re using a statistic that addresses the target audience of women.
As well as the goal they are trying to achieve, which in this case is to experience fewer UTIs.
The other two ads are testimonials from customers expressing their love for the product and how it totally changed their lives.
One of which mentions that a doctor is the one who referred her to Ellura, again giving further validation of the product.
The reason we wanted to put some of their good reviews to use in these ads is because:
- 63% of consumers indicate that they are more likely to purchase from a site if it has product ratings and reviews.
- There was even one study that found that “displaying reviews for higher-priced products can increase conversion rates by 380%.”
Yes, that’s 380%!
We feel like we could make a whole other post on the importance of reviews because of the level of trust it builds with your audience…
…and what that does for them in the purchasing process.
But in the meantime, let’s move on to the ad creative.
Now transparently, we were working with very strict branding guidelines from them.
So, we used images from their approved list with some light product placement.
Not as exciting as the video ad we saw in the first one on this list of Facebook examples, but we think, in this case, the testimonials really make up for it.
We mean clearly.
But lastly, let’s look at the CTA button – there isn’t one!
In some cases, we have tested out not having a CTA button on Facebook ads.
And that’s because doing so makes it look less like an advertisement, and more like a regular post being shared in their feed.
We saw that this strategy increases conversion rates in some cases.
So A/B split test a button vs no button in your ads, and come back and let us know which performs better in the comments!
Egyptian Magic is a 100% natural, multi-purpose skin cream used to:
- heal burns,
- treat cuts and scrapes, and
- provide eczema relief, among many other things.
You may have heard of it before because a lot of celebrities use and endorse it, which is exactly what we highlighted in their Facebook ads.
So let’s get into the breakdown of the next one on our list of Facebook ad examples.
We generated over $10,000 dollars for them with over 281 purchases, and we again targeted varying cold ad sets as well as retargeting ad sets.
These were the top-performing ads.
So let’s start with the ad creative.
We used this video of celebrity Kate Hudson on Andy Cohen’s show on Bravo where she swears by Egyptian Magic.
This sort of marries a lot of the strategies we’ve talked about so far.
We’re using video, (which we know drives higher conversion rates) mixed with testimonials, (which helps build trust and credibility in your brand).
And if you want to learn more about Facebook video ads, be sure to read this post next.
We generated 93 leads for them at $16.13 per lead in just 30 days.
We wanted to go over this client next because, unlike the previous Facebook ad examples we’ve covered so far, this client does not sell products online.
This is a local gym and training facility.
They came to us because they wanted more people to sign up for the monthly membership.
So, we A/B split tested different audiences that lived around their gym, testing men against women, and different interests against each other.
And these were the ads that we used, so let’s break them down.
The first ad is another combination of testimonial copy mixed with a video creative.
But the second top-performing ad is the one we want to focus more on here since it’s different from the other strategies we’ve looked at so far.
Let’s start with the copy.
We start out with a question: “Have you tried several other boutique fitness studios but nothing seems to work?”
Then we see another prompt: “Or maybe you’re just bored with your current routine, and that treadmill pounding just won’t do.”
So right out of the gates, these are the pain points we’re addressing to get their audience’s attention:
- frustration with other fitness studios, and
- frustration with lack of results in general, boredom, and plateauing.
We’ve said this in other posts, but if you start your ad out talking about how great your business is because you won some awards last year…
…people are not going to care, to put it bluntly.
You need to address people by their needs if you’re going to stop them mid-scroll with an ad.
If you want to learn more on how to create a Facebook ad, then check out this post next.
So after we got their attention, we wrapped it up with the CTA to try out F45 Training and used the Sign-Up CTA button.
We also included a few emojis throughout to further get the viewer’s attention.
For the ad creative on this, we used an image of a woman, because this ad came from a female-centered ad set.
With a local campaign, it can sometimes be harder to see results because you’re working with limited audience size.
So we were very pleased to generate almost 100 new leads for them within 1 month.
This was one of our very first clients as an agency, so basically we’ve been generating results since day 1.
But we digress. University Realty is a student housing property that was a short distance from 3 colleges.
For this one on our list of Facebook ad examples, we helped them generate 2,326 leads at $35.09 per lead.
Additionally, we were able to increase their social media followers by 561%.
We A/B different audiences in their area, and included a mix of cold and warm audiences.
These are the top 5 performing ads we used, and as you can see we A/B split tested some of the images, but the copies we’re showing here are all different.
So let’s break down these ads, starting with the copy.
The first one, we’re utilizing FUGI again with the “Last chance” verbiage.
Price and affordability is usually big pain point/objective with college students.
So, we highlighted their low rental rates throughout all of the headlines and copy.
In the second and fifth ad, we used a question again to address their direct goals and situation.
While in the third and fourth ads, we addressed other pain points they may be feeling.
And this includes stress and how overwhelming the process of starting college can be.
We A/B split tested so many copies like these to hit their audience from all angles.
As for the CTA, we also tested whether ads with or without a CTA button performed better.
Overall, these were the top performers.
Now let’s look at the creative.
We used a combination of images and video…
…but the main thing we did was depicted visuals of the apartments so that people could instantly see if this is something they’re interested in or not.
So like we said, we generated 2,300 leads from these ads, but what we didn’t mention is that we also generated 4 million impressions with them.
Now, remember that’s not 4 million individual people.
That means these ads were seen 4 million times, which is great to build brand awareness and brand recall beyond the initial 2300 leads we generated.
And that’s because it means people are seeing these ads more than once.
So for example, somebody could have already been in the middle of another lease when they first saw these ads.
But later down the road, when the time came to renew, they hopefully would’ve remembered University Realty and decided to switch over if we did our job right.
For the last two Facebook ad examples, we’ll have to keep these clients’ names confidential.
But, we can still show you all the parts that really matter, including their results and what worked about their ads.
They offer a school of ministry and they came to us looking to get more leads, which in their case included people ready to enroll.
This might sound kind of niche, right?
Well, we generated over 6400 leads for them at $0.24 per lead. That’s less than a quarter per lead!
These were the top-performing ads that we A/B split tested against each other. So let’s break these down starting with the creatives.
These are technically considered video ads, even though they’re more like looping GIFs.
But anyway, both ads mention God, as well as the school.
This is so it will be obvious it’s a faith-based school from the start, before even reading the copy or the name of the school.
The other important thing to note about the creatives is that we mention a full scholarship as a big lead magnet.
As for the CTA, we gave them the CTA to register on the creative.
Now moving over to the copy, we used a longer style copy to educate their audience.
The school is named after our client, so we used a line or two to quickly give his background and establish his credibility first.
Sometimes, education first is necessary when your product or service is at a higher price point.
For instance, nobody is going to instantly click and pay tuition to enroll in this school…
…without any prior knowledge of the school all from seeing one Facebook ad.
That’s why we’re tracking leads here and not full-on enrollments.
So we’re using Facebook ads as an educational tool as well as a means to collect leads.
We used the rest of the copy to appeal to the audience’s goals of becoming ordained. All of this together created the recipe for a really low cost per lead.
The last one on our list of Facebook ad examples is a company whose audience is parents with young children and babies.
They have two main services:
- one is to rent out baby gear and equipment to traveling families, and
- the second is to clean baby gear like car seats, strollers, high chairs, and more.
We generated over $112,000 in revenue for them targeting lookalike audiences of their website traffic from their:
- service pages,
- cleaning and rentals, and
- course retargeting.
These were some of their best-performing ads that drove those results. So let’s get into these ads and break them down.
This one was the best ad from our retargeting ad set.
So that means this ad is being shown to an audience who is already aware of their business and what they do.
So in this case we’re doing less explaining and more closing.
This ad also had a discount code, but the image really grabs your attention as a parent.
And, you understand from this ad that this is a cleaning service company.
One other thing we want to mention is that we’ve had to blur out their logo here…
…but their logo is very strategic in design and name, so that also helps make what they do obvious to their target audience.
We’re enticing them with a discount code, and also reiterating that this service was on the TV show Shark Tank.
So by this point, you’re probably seeing some similar patterns across all the ads.
We’re establishing credibility where we can, and we’re addressing the buyer by their needs.
As for the CTA, we’re giving a clear CTA of what we want the buyer to do.
Ad Formula To Use For Your Facebook Ads
So we’ve looked at a lot of Facebook ad examples today. But do you still feel kind of at a loss of where to begin?
If so, hopefully what we’re about to share helps you out.
So as promised at the beginning of the post, here is the ad formula you can use for your Facebook ads.
[pain point] / [goal ] + [solution in the form of your product or service] + [CTA]
It’s really that simple, and this formula applies to both your copy and your creatives.
If you address the audience by a problem they’re trying to solve, or a goal they’re trying to achieve…
…you’ll usually naturally tackle some objections they may have to your product or service along the way.
Then, provide your product or service as the solution. And finally, give them the CTA on how to get that product or service.
Now you need to keep in mind where your audience is in your marketing funnel.
For instance, if you’re targeting a completely cold audience, your CTA might be a low-risk introductory offer…
…like exchanging contact info for a lead magnet before asking them for a full-blown sale- depending on your business.
Some products, like those offered by eCommerce companies, are already low-risk and they can get away with asking for the sale a little quicker.
But the LYFE ad formula can work for any point in your marketing funnel, you just need to tweak it based on what the desired action is.
If you want further help with your Facebook ads, you can check out LYFE Marketing’s social media ads webinar.
It was created by one of our co-founders Sherman, who has had a direct hand in the growth of our agency and our clients.
Or, you can also work with our Facebook advertising services to get the best results possible, just like what we did for our clients in this post.
Get in touch with us today!