If you want to know how to get more Pinterest followers, you clicked on the right article.
Keep reading for the 8-step method to grow your Pinterest followers from a digital marketing agency.
Because today, we’re sharing the 8 proven strategies on how to get more Pinterest followers.
Let’s dive in!
8 Steps On How To Get More Pinterest Followers
Step 1: Determine your niche
Step 2: Use strategic keywords in your content
Step 3: Publish more of it
Step 4: Utilize group boards
Step 5: Cross-promote your Pinterest account
Step 6: Link your Pinterest account to your website
Step 7: Learn and utilize Pinterest ads
Step 8: Follow your competitors’ followers
Acquiring followers on Pinterest is all about producing content that is follow-worthy.
Specifically, content that is follow-worthy to your audience.
So in order to do that, the first step is to determine what kind of content your audience likes to see that’s specifically related to your business.
Thus, determining your niche.
A great way to do this is to look at your Pinterest analytics to see what kind of content is resonating best with your audience.
If you have not yet posted anything on Pinterest to date, and you’re starting from scratch…
…Pinterest has a trends tool that you can use to see what the people on the platform are engaging with best, in general.
We showed you how to access both of those tools in our Pinterest analytics post, which you can read next.
But another thing you can do, if you don’t have enough Pinterest data to go off of yet, is to look at your analytics from other social media platforms.
What kind of content do people engage with the best on your Instagram, for example?
Use analytics as a guide to show you what kind of content you should post, and allow that to outline the niche you should create content around.
From there, you can create specific Pinterest boards catered to different topics within your niche.
This helps you create bingeable content.
Now, you may be thinking, “Hey, I want to know about follower growth, not content creation?”
We get it, just hang with us for a second!
We all know half the battle of follower growth is just getting your content in front of more people.
But, the other half that people don’t always invest the proper time into is making strategic content.
You can get thousands and thousands of people onto your Pinterest profile…
…but if the content doesn’t resonate with them or provide value to them in any way, they’re not going to click follow.
We don’t want to put in all this effort to get extra reach for nothing, right? We want the reach to turn into followers!
So the idea is to make your Pinterest boards relevant to your target audience, and of high value.
This is so that people will naturally want to follow you for more upon coming to your page.
If you want to know how to get more Pinterest followers, then this is a huge and important step.
Pinterest is more of a search engine than a social media platform in the way that people get on to search certain keywords for things.
When people get on other social media platforms, most are just merely scrolling through content that is presented to them in their feed.
So because of the way people use Pinterest, you want to optimize your content to make it easily searchable.
For example, if you’re a women’s clothing boutique, make sure your Pins are showing up in the search results when ladies type in:
- summer outfits, or
- summer dresses
…by including those keywords in your Pin.
And while you’re at it, make sure you include the right keywords in your profile display name and about section.
This will help your account become more discoverable.
We would go as far as to say that this step is the most important for your Pinterest strategy overall, discoverability, and for getting followers.
If you want to learn more about how Pinterest works, then here’s another interesting post for you to read next.
Once you have a good understanding of what kind of content to publish within your niche, and which keywords you want to rank for with your pins…
…it’s time to create more of what’s working.
Separating your boards by topic, as we mentioned, will help you understand which topics are receiving the best:
- engagement, and
…from your audience when looking at your analytics.
So to start with, we would suggest A/B testing different topics within your niche to see which perform the best!
You can also think ahead based on foreseeable trends to create timely and relevant content to see how those Pins perform.
For example, make all of your Christmas gift guides in advance and have them ready to go early to get the most use out of them for the quarter.
In using Pinterest for business, you have to think of content creation more like SEO instead of just a social media post.
Each Pin is an opportunity to reach more people and rank for important keywords.
So once you’ve established what resonates best with your audience, create more of that content.
Group boards are boards with multiple collaborators, meaning other people can add to the board.
“Group boards are a great way to share ideas and plans. As the owner of a group board, you manage the board’s settings.
To create a group board, invite friends to one of your existing boards.”
The key thing to note here is they said “as the owner of the group board” but you’re only the owner if you create the group board.
It’s possible for you to join other people’s group boards, where you will not be an owner, so we wanted to make that distinction.
We would advise having a combination of group boards that you created, as well as ones that you joined.
Making your own group board allows you to make the rules, which means you can set it so that people have to follow you in order to join your group board.
But joining other people’s group boards can often give you extended reach that you wouldn’t have had yet otherwise.
This is because group boards often have thousands of followers, since people know there are multiple accounts contributing to them.
If you already have an existing follower base on another platform like Instagram or Facebook, let them know you have a Pinterest account!
The average person has 8 social media accounts.
That’s why the chances are that if they’re following you on Instagram, they probably have a Pinterest account that they can follow you on too.
And if they’re already following you on another platform, it’ll be easy for them to decide to also follow you on Pinterest.
This is mainly because they already know they love your content.
So if you want to learn how to get more Pinterest followers, this step just helps you work smarter, not harder.
And to take it a step further, specifically have the “Follow on Pinterest” button linked to your website.
We would recommend anybody who is trying to grow on Pinterest do this.
But, this is also just another good route to take if you don’t have a big following on other social media platforms yet.
You can take advantage of the traffic your website gets and send them to your Pinterest profile.
If you go to Pinterest Widget Builder and click Follow, they give you the code that you can copy and paste into your website.
This will make the Pinterest Follow button appear on whatever page you put it on on your website.
And while you’re there, you can also grab the code to install the Pinterest “Save” button to your website.
This will encourage users to save your blogs and other valuable information to their own Pinterest boards, again, getting you that extra reach.
If you’ve used Facebook ads before, you may be familiar with Facebook “page like ads.”
It’s a Facebook campaign objective that is specifically optimized and designed for driving more page likes on your Facebook page.
While Pinterest does not have a direct equivalent to this, it does have a Brand Awareness campaign objective.
Or if you have a great video, you could select the Video Views campaign too.
The goal here would simply be to put your best Pins in front of as many targeted audiences as possible.
And if you’re sharing the right content to the right audience, you should get that follow from them.
This Pinterest marketing strategy includes locating your competitors on Pinterest who have thousands of followers.
This can include any accounts within the same niche.
You then mass follow their followers, at a max of like 100 people per day, and wait to see who follows you back.
And then after a couple of days, unfollow the ones that don’t.
While we don’t hate this strategy, we don’t love it either.
It’s because if you follow too many people back to back, Pinterest will flag your account thinking you’re spam.
And, the timeframe on how long it takes for them to unflag you and restore your following capabilities is gray.
Also, just as personal Pinterest users, we think more and more consumers are becoming aware of this strategy from brands.
And it feels like a cheap follow, plus it doesn’t always get you the follow back.
But like we say with everything else in marketing, it couldn’t hurt to lightly test it out.
For instance, maybe start out with following 50 people a day or so, and see how many people actually follow you back.
You may be thinking, “Why are you including this step on your list if you’re not 100% sure of it?”
The answer is because sometimes it does work nicely!
And we want you to be aware of every follower growth strategy available to you.
So then you can make an informed decision based on what works best for your business.
But we couldn’t give you this step without giving you a word of caution to just monitor your efforts with this carefully!
The last thing we want is for Pinterest to flag your account for any reason.
So there goes our 8-step method on how to get more Pinterest followers.
We hope it’ll help you boost your followers on this platform
As always, for every social media marketing strategy, you can count on us to help you generate better results.