The vast majority of online adults turn to the internet for research.
Whether it be an upcoming purchase that they are considering or a medical condition that they are dealing with.
As a physical therapist, this means that you have a huge opportunity to use social media to educate your audience and build brand awareness.
If implemented correctly, you can use social media to position yourself as a thought leader in your industry…
…and the “go-to” person for any physical therapy needs.
So today, we’re going to share with you 5 physical therapy marketing ideas to help you dominate on social media.
Let’s get started!
- Diversify your content.
- Take advantage of A/B split testing.
- Post regularly and at the right time.
- Spy on your competition.
- Outsource to a social media marketing agency.
1. Diversify your content.
If you’re constantly posting the same types of content on social media platforms like Facebook and Instagram…
…your audience is bound to become bored with your monotonous posts and may choose not to follow you.
Instead, earn their attention by mixing up the types and formats of content that you’re sharing on social media.
Some ways to diversify your content include:
- offering a mixture of helpful tips,
- the staff,
- captivating images,
- links to relevant articles,
- social media campaigns, and
- customer testimonials.
Check out this post next to discover more content marketing types you can use.
2. Take advantage of A/B split testing.
One of the smartest physical therapy marketing ideas is to test out different types of content…
…that you’re sharing with your audience to see what resonates the most.
With A/B testing, you have a “control” (the original version) and a variant (the variable that you want to test out).
Use A/B split testing to define your digital content strategy, optimize social media ads, and see how:
- images, and
…are received by your followers.
3. Post regularly and at the right time.
One of the most common mistakes that businesses make on social media is not sticking to a consistent posting schedule.
Maintaining an active social media presence will give your followers a reason to check your social media pages for updates.
When making a social media post schedule, be sure to take into account when your audience is most likely to be online and engaging with your content.
Posting at the right time is critical to the success of your social media marketing strategy.
Read this post next to find out the best time to post on social media.
4. Spy on your competition.
Need some good physical therapy marketing ideas? Use social media to spy on your competition!
See what types of content your competition is sharing to get a positive response from their audience.
Here’s our tutorial on how to conduct a competitor analysis that you should definitely read next.
5. Outsource to a social media marketing agency.
If you don’t have time for social media, consider outsourcing to an agency that offers social media marketing services.
You can find an agency that is knowledgeable in your industry…
…and the team of social media specialists working on your account be armed with creative and effective physical therapy marketing ideas.
For additional physical therapy marketing ideas to make your business stand out on social media, please contact us at LYFE Marketing.