There are 2.89 billion monthly active people on Facebook and two-thirds of them visit a local business page weekly.
So you want to make sure your posts are captivating and engaging when your audience sees them.
But how do you do that? How do you make great content for Facebook? We’re going to show you exactly how in this post, so stick around.
Today, we’re going to cover how to create content for Facebook.
And not just content for the sake of content- but good, effective content.
Steps On How To Create Content For Facebook
Step 1: Make a list of your audience’s goals and pain points.
Now if you’ve read a fair amount of posts on our blog, you’ve seen us talk about this before, because it’s just that important.
When it comes to making content, you need to know what your audience cares about.
Even if you follow all of the other steps we talk about today to get more engagement and try to put your content in front of more eyeballs…
…none of that will matter if the content is not first and foremost relevant to your audience.
So what you want to do is make a list of problems or pain points your audience has that they want to be resolved.
Or, goals they want to achieve as it relates to your business.
Let’s talk about LYFE Marketing as an example.
We serve business owners, usually small business owners who need help growing their bottom line via online marketing.
These are some of the pain points and goals we solve for that audience.
We save them time and stress by doing the marketing for them.
We help them learn different strategies to grow their business by educating them through our social media channels and YouTube videos.
We help them achieve their business goals by driving more leads and direct sales for their business.
So, when we create content, we’re not talking about how great we are as an agency or making videos about how great our employees are.
We’re making content on strategies and tips business owners can use to grow their business.
For instance, like showing them how to create content for Facebook for example.
So take this same concept and apply it to your business. Maybe analyze what you’ve posted in the past.
Have you spent too much time talking about your company as opposed to addressing your audience by their needs?
Maybe you’ve used a lot of your Facebook posts to talk about your services…
…but they just need to be tweaked to address the benefit of your services instead of the service itself.
Making a list of your audience’s pain points and goals will help you identify why your audience started following you.
As well as to what kind of content they want to see from you.
Step 2: Scope out the content your competitors are making.
Identify a few of your direct competitors as well as interest accounts that would share your target audience, and look at their Facebook posts.
Make note of which posts are getting good engagement, and jot down what you think made the post work.
Was it the imagery or video? Was it the caption? The call to action? Write down anything that stands out to you.
Step 3: Take all of this information and make a topic map.
This step shouldn’t take you too long if you took the time to do steps 1 and 2 thoroughly.
You just want to make a list of 5 main topics or so that you think your audience wants to see from you based on the research you’ve done.
And if you need to break it down into subtopics you can, but the main 5 will usually reflect 5 of the pain points or goals you jotted down in step 1.
Now for step 4, we want to get more into actual content creation, but first, be sure to check out our new social media ads training course.
This will help you master social media advertising and generate more results from your social ads.
Step 4: Create a content calendar.
So once you’ve got a direction for your content, it’s time to start putting pen to paper. Or mouse to Google Doc… you get it.
We talked about this in our creating content on Instagram post, so we’ll keep it short here…
…but essentially, you want to outline what your content is going to be for the upcoming month.
We do this for our clients and it just helps to ensure that you keep a good pattern going with your content topics.
And it allows you to schedule everything at once when you’re done, which is a huge time saver.
If you don’t know how to schedule Facebook content in advance, you can check out our Facebook publishing tools post next.
When writing your copy and selecting your images or videos, just be sure to keep everything audience-oriented.
And we have a lot of good tutorials here on our blog on making effective and quality business graphics using free programs like Canva.
The other thing to keep in mind, in addition to making your posts for your audience, is to try to evoke an emotion with them.
And you’ll usually, naturally do that by addressing your target markets’ pain point or goal.
But if you can make your audience feel something – be it happy, sad, laughter, patriotism, anger, empathy…
…you’re more likely to see a good response from your audience.
And on that note, we want to talk about a few things you can do to solicit good engagement once your posts start to publish.
Step 5: Get as many people as you can to engage with your post in the first hour.
We all have friends or family members that you can call on for support as a small business owner.
Or even loyal followers that you may have built up some repore with over the years.
DM them and ask them to like your post, comment on it (preferably tagging another person in that comment), and most importantly share the post.
You can even do these things from your personal account!
This not only gives you more reach but also, the more, immediate engagement you receive is a signal to Facebook saying,
“Hey algorithm, people are engaging with this post right out of the gates, must be something the people wanna see.”
Doing so gets your content served organically to more people.
And there’s also a snowball effect there.
Say if someone sees your post and sees it already has some shares and likes and comments, they’re more likely to do the same.
Whereas if they see it and there’s no engagement on it, it makes it less likely that they will engage.
Now for most business owners starting out, when you create Facebook content for the first time, you’re more than likely going to create standard, feed posts.
But before we wrap up, we do want to quickly cover the types of posts you can choose from.
Different Types Of Facebook Content You Can Create
- Facebook Stories
- Facebook Instant Articles
- Facebook Videos
- Facebook Audio Rooms
- Facebook Ads
And, you can also make Facebook groups with exclusive content to that group that people won’t get on your public business page.
Now you know how to create content on Facebook!
And as you just saw, we have posts on all of this stuff so be sure to read those next.
Also, if you need help with your FB marketing, contact our Facebook marketing company today.