In recent months, Instagram Reels have gained massive popularity, and have been a solid way to help get traffic on Instagram.
That’s why in today’s post, we’re going to quickly show you how to design animated Reels ad on Instagram using Canva.
And if you want to find out if Instagram ads are worth using for your business, then check out this post next.
But for now, let’s get started in this tutorial!
Quick Notes On Creating Reels Ads
Instagram Reels ads appear on the Reels feed in between normal Reels…
…with the difference being the presence of a call-to-action button under the caption.
The dimensions for these type of Instagram ads are exactly the same as normal Reels.
And just like a normal Reel, once you reach the end of each video, they will loop back to the videos’ beginning.
Another important thing to note is that Instagram Reels ads require video format, so you can’t use still image files like a jpeg or png as your ad.
If you want to learn more about creating successful Instagram Reels ads, then be sure to check out this post next.
Steps On How To Design Animated Reels Ad On Instagram
Step 1: Log in to your Canva account and click the “Create a design” button.
Step 2: Type and select “Instagram Reels video”, and it’ll open up a canvas in the right dimensions for your Reels ad.
Step 3: As it is with any design in Canva, you can start from scratch and assemble your graphic with Canva’s library of:
- elements, and
Or, you can look through their templates tab and select one of their pre-sets to start with.
Specifically for IG Reels ads, the advantage of using one of their pre-set designs is that most of these already have animated elements in them.
Otherwise, you could just add them manually through Canva’s elements library.
If you’ve tuned in to previous LYFE Design guides, we’ve been using our mock brand “Kofee Kat” as our muse for our designs.
And that is also what we will be using for this guide.
Feel free to follow along with your own images and elements from the previous digital marketing graphics of your brand.
Step 4: We’re going to start with this design and swap out the existing elements for our own brand images.
At this point, it would be good to review your brand guide if you have one, or previous designs of still ads that you like.
If you want to know how to create your own brand guide, then read our post on how to make your business logo with Canva next.
Feel free to reuse some elements and colors.
That way, you can keep the theme going and add to the overall uniformity of any design you make for your brand.
Step 5: Now, we’re going to add a video to the second page that will continue in sequence after the first page.
If you have a video of your product or service, it’ll make a perfect addition to your video ad.
But if you don’t, feel free to try using Canva’s library of stock videos and incorporate it into your design.
Don’t be afraid to experiment with your design and try to utilize as much of the space in this image dimension as possible.
Step 6: For the first page, the current design is fine, but we think we want to try placing the coffee bean packs on actual coffee beans.
So let’s head on to Canva’s elements tab and type “coffee beans”, and a few options should show up.
Step 7: Now that we’re happy with the design for both pages, we’re going to click on animate and select the animation pre-set that fits our design best.
Step 8: Lastly, we’re going to make some final adjustments here and edit the duration.
If we want to change the length of each page or slide, we’ll do so here.
Instagram Reels ads limit is 30 seconds so be sure to keep your ad length within that.
Step 9: You can also go ahead and add music by uploading your own, or using Canva’s audio library.
Step 10: Finally, once you’re happy with the design, you can now download it in mp4 format.
And now we’re done with our Instagram reels video ad! Here’s what it looks like.
That’s it for today’s design guide. If you want to see a more detailed tutorial on how we did this design, then check out the video at the top of this post.
So now you know how to design animated Reels ad on Instagram using Canva.
If you want to take your social media graphics to the next level, then check out our expert short video advertising services today.
Our in-house graphic designers can surely bring out the best in your brand images.
Contact us today to schedule a meeting!