New Facebook Reels Update: What’s HAPPENING?!

If you have struggled to monetize your Facebook reels OR if you’ve never done it but have always been kind of interested in the idea-

-because who wouldn’t want to make some extra cash on the side just from posting content they were already gonna post anyway, then this post is for you.

Facebook has come out and said they’re “helping Creators get discovered and earn money on Facebook” with some new reels updates.

So now, we’re going to cover these 3 Facebook reels update and how they impact business owners’ marketing on Facebook, right now.

3 Facebook Reels Update: What Business Owners Should Know

Update #1: Redesigned Reels Editor, New Inspiration Hub, and Templates Hub.

Facebook said, “From inspiration to simplified creation, we’re making it easy to produce fun and creative reels on Facebook.

To help inspire fresh content ideas, we’ve added an Inspiration Hub in the Professional Dashboard to gather popular reels, hashtags, topics and music.

And the new Templates Hub in the Reels Composer displays trending templates that you can use to easily create reels.

Editing reels on the Facebook mobile app is also getting a lot easier.

We’ve brought together audio, music and text into a unified editing screen…

…making it easier to layer and time the various creative elements of your reel exactly how you want them to appear.”

So if you’ve ever tried to produce a trendy style reel where you cut to a new video every .3 seconds or something specific like that…

…and it just gets too time-consuming for you, these new Facebook reels update should help with that.

That’s because Facebook is saying they’re giving you trending templates to use where you can just insert the videos you want to use…

…and Facebook will sort of do the editing for you with these templates.

And even if you are continuing to edit the videos manually, you’ve now got a unified editing screen to make it easier.

Facebook also said, “Starting in the coming weeks, when creators upload long-form videos or finish a Live on mobile or desktop…

…they can create a reel clipped from the original content that links to the original video.

For Lives, we’ve updated our Clips to Reels feature so Facebook will help automatically select the highest quality clips from the Live…

…and reformat them into a reel that creators can easily publish.”

If you publish Lives a lot this is a HUGE time saver for you!

Or even if you don’t do Live streaming for your business but you do publish a lot of long-form videos, this is a great way to cross-promote your content within the app.

Update #2: New ProMode Features To Help Creators Grow Their Following

“Professional mode lets anyone become a creator using the profile you already have on Facebook.

In the six months since it expanded globally, tens of millions of creators have started using it, unlocking audience growth and monetization opportunities as well as professional tools.

ProMode also includes a daily checklist module with tips to help creators grow their audience. This builds on the education resources and tools we recently shared for ProMode creators.

But the big news is that ProMode creators can now appear in the Creators to Follow unit in Feed to get discovered by more people.

And when ProMode creators comment on public posts, a follow button may appear by their name so they can attract new followers through conversations.

AND ProMode creators can now use ads to boost their Reels to reach new audiences.”

So all of these things are making it that much easier for your content and profile to get discovered organically.

Facebook is also “bringing reels insights that were previously only available on Meta Business Suite to Professional Dashboard.

These include Page and profile-level reels insights on reach and interactions;

and individual reels insights such as new followers attributed to a Reel, distribution health, and retention graphs showing how long viewers watched.”

We know that using Facebook page analytics and insights leads to making better, informed decisions with your content and marketing.

In the coming weeks, Facebook will also roll out new metrics on Professional Dashboard that will show creators how their accounts are performing at a more granular level.

That includes levels of interaction and consumption by format, as well as by followers and non-followers across all of their content.

In addition to net followers, creators will also see how many followers they gained and lost in a specific time frame.

Getting nitty-gritty with analytics like this will help you determine exactly what factors are causing you to grow OR causing you to be stagnant.

And if you want to learn more tips on getting more views on your Facebook reels, read this post next. 

Now before we get into the third and final Facebook reels update…

…if you’re looking for a credible Facebook marketing agency to handle all your marketing campaigns for you, look no further.

Fill out our contact form today to get a free, custom quote and proposal.

Update #3: More Ways To Earn On Facebook

Facebook says, “We’re testing the ability to cross-post Instagram branded content reels and stories to Facebook, increasing campaign reach and impact.

On Facebook, we’ve reduced partnership ads eligibility requirements, so that creators using Pages can give their brand partners permission to run ads from their Facebook Page.

We’re also continuing to invite more creators to our Performance bonus program that rewards creators for garnering strong engagement with their content on Facebook.

And we’re introducing extra bonuses so creators can earn more.

We’ve lowered some of the monetization eligibility requirements for Stars so that more creators who are just starting out can earn money through the support of their fans.

Now creators must have 500 followers (down from 1,000) over the past 30 days (down from 60).”

This is great news for small business owners who are just starting out on Facebook and Instagram!

And finally, in May, Facebook announced updates to their Ads on reels tests that included a new payout model and expansion to more creators.

They said, “Soon we’ll begin a limited test in which select creators can monetize reels that include licensed music from the Facebook Audio Library.

Eligible creators will be notified in the Facebook app and we hope to roll out more broadly over time.”

So if you want to stay in the know about Facebook reels update and how to monetize your reels content, make sure to subscribe to our blog.