If your Reels have been looking like this, and you just can’t seem to crack the code to get them looking like this?
Or maybe you haven’t started posting Reels yet because you just don’t know where to begin.
If that’s the case, the Reels growth starter pack we’re sharing right now is going to help you. Now we can’t take all the credit, Facebook released a Reels starter pack over a year ago,
But that was over a year ago! So we’re going to build on what they have and include some relevant tips you need to know now for some real Reels growth.
It breaks down into 3 main parts so let’s dive right in.
Part #1: Learn How to Create a Good Reel
“There are 2 ways to go about publishing Reels—you can upload an already edited video, or you can make one from scratch using the Instagram app and its creative tools.”
We have a full guide on learning how to use Facebook Reels that’s helped over a quarter of a million people so far and counting.
And we also have another post teaching you how to create Instagram Reels.
The interface for both Facebook Reels and Instagram Reels looks a little different now since we made those posts, but the same general principles and how-tos still apply.
So check these two posts after this as they each give you a step-by-step, screenshare tutorial on how to create a Reel.
Now just because you know HOW to upload a Reel, doesn’t mean you want to just upload anything.
If you want to see Reels growth, you want to have a plan to create a great Reel! A plan rooted in historical data.
Facebook said, “Before you create a Reel, make sure to develop a creative plan to align your content with your business.
Save Reels that you find interesting or want to re-create from your business’s perspective, and monitor any cultural moments, trending topics or themes as you watch Reels.
Use Reels to build valuable relationships with your community and participate in on-trend moments that highlight what makes your business unique.
As you share creative and engaging Reels on Instagram, you can get discovered by new people in the Reels tab and the Explore tab.”
And we’ll add to that with Facebook, you can get discovered by new people on Facebook Watch as well.
Now, we’ve said before on our blog that the best way to really understand Reels…
…and get in on the trends with your business account is to do some scrolling in your personal time.
Facebook kind of echoed that sentiment there when they said to save Reels that you want to re-create from your business’s perspective.
Facebook shares 3 steps for uploading Reels here they said:
“Decide what your Reel will be about: Use a relatable topic, create an outline or sketch out frames of what your final concept will look like.
Establish a creative voice. Define a voice that showcases your business’s personality and separates you from others with a consistent format and theme.
And Build an element of surprise. Amaze, excite and inspire your audience with your content.”
Part 2: Better Your Reels and Reach More People
Facebook said, “Looking to create Reels that stand out from your competitors?
Next time you create a Reel, try experimenting with features like audio, speed and AR effects to make your content more engaging.”
Which, yeah sure makes sense, but a lot of you reading are probably like, “I’M ALREADY DOING THAT”.
We understand. The key is to avoid using those features just for the sake of using them.
You should only be using them if they play a purpose in making the Reel funnier, more educational, more inspiring, or more valuable.
This is where getting familiar with what’s trending in your personal time becomes useful.
The way the Facebook and Instagram algorithms work is they show your Reel to a few people, gauge their initial responses to it…
…and either show your Reel to more people, or DON’T depending on how the initial response was.
Did they watch it all the way through? Did they like it? Did they skip it immediately? Did they hit “show less” or “show more” on it?
Facebook and Instagram both pay attention to all of these signals.
So the key to getting snowballed views and growth on your Reels is to capture that initial audience.
How do you capture them? By having great content. How do you have great content? By running all of your Reels by this checklist:
Does it provide value to your audience in the form of education, entertainment, or a combination called edutainment?
OR is its value in helpfulness? Meaning does it help your audience accomplish a goal they have or solve a problem they’re struggling with as it relates to your product or service?
Is it short and sweet? Does it draw them in the first SECOND?
Is it using trendy songs, effects verbiage, skits, etc. that the audience is familiar with on Facebook or Instagram?
If you’re not ticking the boxes on some of those things, you have some work you can do for your Reels.
Now we will say that if you’d rather just let a professional handle all of your short video marketing needs for you instead…
…so that you don’t have to worry about it, we do that for small businesses every day, If you want a free, custom marketing proposal with a quote, fill out our contact form.
Part 3: Incorporate Reels Into Your Ads Strategy
The third and final part of this Reels growth starter pack is to incorporate Reels into your ads strategy.
Facebook said, “Advertising with Reels is a great way to introduce your brand to new customers around the world.”
There are a few ways you can work with Reels ads.
We show you how to set up Reels ads on Instagram for beginners here.
For Facebook, if you’re familiar with setting up Facebook ads…
…you just want to make sure you’ve got the Facebook Reels and Instagram Reels placement selected on the ad set level.
Then select the vertical video you want to advertise on the ad level.
If you have no idea what we’re talking about and have never really run Facebook ads, read this post on how to create successful Facebook ads next.
Either way, whether you run Instagram Reels ads, Facebook Reels ads, or bot…
…you’re essentially putting advertising dollars behind your Reels to further their reach and therefore.