Facebook has been updating Pages from Classic Pages to the New Pages Experience.
There are some things we’re gaining, some things that are staying the same, and some things that we’re losing.
For this post, we want to talk about the Facebook New Page Experience functions under your Page Settings.
Go to your Facebook Page, on the left-hand side hit Settings, and then hit New Pages Experience.
As you can see on the left, we have a list of tools available that can help you:
- manage your Page,
- grow your Page,
- control your Page, and
- optimize your Page
The overarching goal here is that if your Page is performing well in every area, ideally you’re moving followers down your sales pipeline to become a customer.
But if your Page isn’t set up for success, your followers are likely to stay followers.
Facebook New Page Experience Tools
1. Page Access
This one is pretty straightforward. You dictate who has access to your Page by assigning different permissions to different Facebook users.
You can add someone new to have access to your Page, or you can tap the 3 dots next to a name and remove or change someone’s access.
Facebook access means you can switch into the Page and manage it directly on Facebook, or by using other tools like Meta Business Suite.
Any actions you take as this Page, including when you check into a location, may be visible to anyone else who manages it.
And anyone else with Facebook access will share the Page experience, including News Feed and notifications for this Page.
People with task access can’t switch into the Page on Facebook, but they can manage specific tasks using other tools like Meta Business Suite.
You can also manage Community Managers with the Facebook New Page Experience.
Community managers can moderate chat comments, suspend or remove people who violate community standards, and see all admins of this Page.
And then you can also see Business Account access here.
This Page is part of a Business Account, so admins of this Business Account may give themselves or others access to the Page, and remove it.
They may delete the Page at any time.
Be careful, selective, and intentional about who has access to your Page because if they can access it, then they can control it to a degree.
We’ve gotten way too many comments from people needing help because they’ve been scammed because they gave the wrong people access to their Page.
It can be avoided!! You just have to be fully aware of who has access to what at all times, and this screen will help you stay on top of that.
Because bottom line- you can’t market ANYTHING on Facebook if you can’t access your Page.
Or, if the wrong people have access and are messing up everything you worked so hard for.
2. Page Management History
This is a history of management actions taken by people who manage this Page. You can filter by:
- all actions,
- Page info,
- Page roles, and
And then, you can sort by newest or oldest. This screen will be extremely helpful if you’re ever trying to get to the bottom of something.
Can’t remember when you added or removed someone from your Page? This will tell you when and who did it.
Did you ask a team member to invite Facebook friends to follow the Page and they SWORE they did, but you don’t remember seeing an influx of followers from it?
You can double-check that they did here!
We know as a small business owner, you’re juggling a LOT, and sometimes it’s just helpful to have a tool like this keeping track of who did what when, for you.
If you want to learn more about managing your Facebook Business Page, read this post next.
3. Page Quality
You want to see a green bar on this screen. This shows if you have any community Standards violations.
“If content on a Page goes against our Community Standards, it can put the Page at risk for restrictions.”
And we ALL KNOW, it is hard enough to grow on Facebook as it is. We don’t need any additional restrictions from Facebook holding us back, right?
So if you ever got flagged for something you posted or got a weird notification from Facebook one morning about how your Page is xyz when you know it is NOT xyz- been there.
You can come to this screen and hopefully follow the prompts to get it all sorted out. You want this to say “no violations to show.”
4. Page Recommendation
Facebook said, “We’re helping you grow your audience because Pages like yours bring people together. Your Page is now in lists where we suggest Pages to new People.”
So you want to see both green checkmarks here:
Content is recommendable, it says “Starting healthy conversations and sharing unique content means we’re showing your Page to new people.”
And again Page has no violations. Same principle here where we don’t want to give Facebook any reason to make organic growth HARDER for ourselves.
You want Facebook in your corner.
And while we’re at it, if you also want a professional Facebook marketing agency in your corner…
…you can get a free, custom marketing proposal AND quote to see exactly how we can help you scale your business. You just have to fill out our contact form to get started.
5. Advanced Messaging
We have a few things on this Page.
It shows you which apps are currently connected to your Page. If you see any connected on yours that don’t belong there, remove them.
This is where you can manage the features each app can access or control.
This includes third-party domains that are accessible in the Messenger webview for use with the Messenger Extensions SDK, and for Messenger plugins.
This requires a review and approval by the Messenger team before use.
High Volume Messages
Under this, it says to keep your access to Inbox.
If your Page sends too many messages in Messenger in a short time period…
…or is constantly sending or receiving messages in a large number of conversations at the same time, your Page will lose access to Inbox.
Your Page should then begin managing messages through the platform APIs.
So all of these fall under that umbrella of advanced messaging.
Keep in mind though that not all of you reading will necessarily need to utilize all of these, but some of you will in certain circumstances.
Here are some more Facebook Messaging tools to use for your business.
6. Issue, Electoral or Political Ads
If you aren’t planning on running ads regarding social issues, elections or politics, you can skip this section.
If you are, you’ll need to get authorized to run those kinds of ads here.
“Ads about social issues, elections or politics require a high level of transparency.
To get authorized, you’ll need to provide additional information about you and who is responsible for the content and funding of these ads.
You can only run issue, electoral, or political ads in a country where you are authorized. In most cases, this is the country where you currently live.”
Then there’s a checklist for you to complete.
- Confirm your identity.
- Create a disclaimer.
- Link an ad account to the disclaimer.
- Assign who is responsible for this Page.
- And connect an Instagram account (optional).
Below that checklist are the prompts to get you started with each of those things.
Now I will say I had to complete this process for a client once, and it was not easy.
We tried confirming my identity, and the client’s identity, but the problem was my client and I both within recent years had gotten married.
So our last names had changed, and Facebook’s database crosschecks identities against was outdated, it still showed our maiden names.
And therefore, it was never able to confirm either of our identities.
At least that’s what was communicated to me by all of the many support reps I was in contact with- you know how that goes.
But we say all that to just give a word of caution, that Facebook has this neat and tidy checklist all wrapped in a bow for you to complete to get authorized.
But, that may take some time to complete depending on how easy or difficult Facebook makes it.
If you want to know if Facebook ads still work, then we’ve answered that in this post.
7. Facebook Badges
Turn on these badge types and make them public and visible to your community to reward follower loyalty and encourage others to engage more.
8. Branded Content
This takes you to the Meta Brands Collab Manager.
“Branded content is a post that features or is influenced by a business partner for an exchange of value.
Business partners and creators can control which partner can tag their Page on branded content posts.”
So we’re guessing most of you reading would be the partner in that scenario and not the influencer.
In that case, this Page may not be as of much use to you because it’s kind of geared more towards the influencer,
But if you are running brand-influencer partnership deals, you can definitely poke around on this screen to see if there is anything you need to square away.