SEO is still one of the most effective ways to draw organic traffic. As a dance studio owner, this is a must-have process if you want to have a strong digital presence for your dance studio. With more than 68% of all online activities beginning with search engines, you have to ensure that your local business can be found by your audience when they search for dance classes in their area.

Not only does SEO increase the traffic that is being driven to your site but the quality of that traffic is also notable. Remember, these are users who actually searched for keywords that are related to your niche. They want the information and services that you’re offering!

Content is a key focus for small businesses now- that is, quality content, content that’s focused on the needs of your audience. Content marketing is a proven method of attracting and converting new customers. With 78% of consumers preferring to learn more about a company through articles before employing their services, there’s a real need for you to create interesting and relevant content.

It’s also important to note that 70% of consumers believe that businesses that deliver relevant content to their needs are interested in building a good relationship with them. That perception is very important. You want your audience and potential customers to see your dance studio as a place where they can learn the art and meet like-minded people.

According to a survey, 50% of Americans check their emails more than 10 times each day. On top of that, email is also their preferred way of getting updates from businesses and brands that they are following. Numbers like those give insight on how email marketing is still a powerful channel for marketing.

If done correctly, email marketing can help increase your number of current students. According to a survey, 59% of consumers admitted that marketing emails played a part in their decision making to purchase goods and services. This is a more effective way than giving out business cards and fliers to random people on the street or sending direct mail. For your new dance studio, you can send out marketing emails to your audience with useful information to help persuade them to become paying clients.

Social media is so powerful that you cannot afford to miss out on this marketing platform. Did you know that 71% of consumers who experienced a positive social media interaction with a brand/business are likely to recommend it to others or bring a friend? Word of mouth is still influential and yes, you can use social media as a customer service channel.

In fact, most people expect businesses to do just that. 63% of consumers now expect businesses to conduct customer service through their social media accounts. These social media accounts can also serve as channels for publishing relevant content and can be used to direct traffic to the site.

With 80% of marketers saying that PPC is a major driver of business, this method of marketing should never be ignored. You might be surprised to learn that 75% of internet users say that ads made it easier for them to find what they’re looking for.

You can help your potential students by using PPC marketing so they can find you when they are looking for free classes, trial classes, local schools that offer dance lessons, or dance teachers. Anything specific that you want to promote, PPC will be able to help you.

Web design also plays a crucial role in the online presence of your business so it’s necessary for your website to be structured in the right way. The load time of the site is a factor now used by search engines for ranking sites.

A site that takes too long to load is not going to be loved by Google or site visitors. There are so many other aspects of web design that can help when it comes to marketing.