TikTok Ads Agency

As a TikTok ads agency, LYFE Marketing has access to all the essential tools for advertising and promoting your brand on TikTok. We stay updated on trends, from the latest challenges to memes and viral audios, making sure your brand always has fresh content to deliver. Enjoy immense brand exposure and traffic without the hassle of content planning. Focus on growing your brand as we at LYFE Marketing handle your TikTok advertising plan for you.

A TikTok ads agency helps you craft strategic advertisements for TikTok. These agencies leverage their extensive know-how of the platform to target your audience and optimize your ad spend. By partnering with a TikTok ads agency, you can unlock rich advertising opportunities for your brand.

The result? Increased visibility, engagement, and a maximized return on investment (ROI). LYFE Marketing creates more than just TikTok ads; we build narratives that resonate on TikTok, ensuring that your brand stands out in the dynamic platform.

A TikTok ads agency has solid expertise in all things TikTok. They excel in developing a TikTok strategy that delivers results. They can identify your target audience and reach out to them with a tailored message. What’s more, a TikTok ads agency helps you navigate the platform and understand your advertising options to ensure efficient ad spend and ROI.

We start by developing your persona and defining your unique selling propositions (USP). Then we will evaluate your content against your competitors to identify how you stand out. We’ll also sift through your campaigns’ historical data and consult you regarding strategies that worked and those that may need improvement.

After acquiring a thorough understanding of your brand and goals, we will find influencers on TikTok who fit your target audience. We’ll focus on creators specializing in the content format that represents your brand best.

With your ads conceptualized and influencer partnerships sealed, we’ll start preparing the required creative assets to develop your TikTok ad. We will test multiple variations of your ad to identify which versions drive the most conversions and which ones to weed out.

We will also tap into UGC to make your ads more authentic and trustworthy. UGC lets your brand start trends, like new challenges and hashtag campaigns. You can gain hundreds of brand representatives who can promote your product across a wider audience.

Once we’ve discovered the best-performing creative assets, we’ll purchase ad spaces on TikTok and continuously optimize your ads to make them drive leads and conversions consistently.

We’ll diligently monitor your TikTok ad’s performance and provide detailed reports at your preferred schedule. We can give you monthly updates regarding key metrics like ad reach, views, link clicks, and conversion rates, or set regular meetings with your team to discuss your campaign’s progress.

LYFE Marketing has been experimenting with short videos since TikTok, Instagram Reels, and YouTube Shorts rose to popularity. So far, the short videos we have created for one of our most prominent clients, Sherman Standberry (AKA Sherman the CPA and My CPA Coach), have garnered millions in total views and increased brand awareness.

Before approaching LYFE Marketing to create short-form videos, Sherman the CPA was active on YouTube as Sherman – My CPA Coach and Sherman S. He was also on LinkedIn with a fair number of followers. While some of his long-form videos got thousands of views, their performance wasn’t consistent enough, and his overall online presence needed a boost. He saw an opportunity in short-form videos, which he can post on Instagram Reels and TikTok.

Sherman (@shermanthecpa on TikTok) partnered with LYFE Marketing to reach audiences on TikTok and Instagram Reels with valuable but easily digestible business and taxation advice. LYFE Marketing took the opportunity and helped Sherman build a TikTok presence.

Through a meticulous planning and strategizing process, Sherman and LYFE Marketing were able to create a short video that generated more than 170K views, 10.4K likes, and nearly 150 comments on TikTok. The same video reached more than 500K views on Instagram Reels. Another of Sherman’s videos by LYFE Marketing also drove significant views, which stand at almost 160K with 8.2K likes.

LYFE Marketing also created Sherman’s most viewed short video yet, which has been seen by 284.2K users and counting on TikTok. It currently has 17.9K likes and around 250 comments. On Instagram Reels, the video reached 476K views.

To ensure a smooth and efficient partnership, follow these steps to get started with a TikTok ads agency.

You can use LYFE Marketing’s contact form to brief us about your TikTok campaign. Fill out the form with your full name, email address, contact number, and project details. Indicate whether you have a website or not as well.

Your brief should include information about your business, your TikTok campaign’s goals, timelines, and budget. You don’t have to provide a bulk of information; only include relevant ones, like branding guidelines, sales materials, and existing marketing resources.

Remember to also include your team’s input in the brief. Ensure that the entire marketing, branding, and management teams are on the same page before submitting a brief to a TikTok ads agency.

After receiving your brief, a TikTok ads agency will request a meeting. It could be in-person, through the phone, or virtually (e.g., Zoom). In any case, you should get to know the team that will potentially take on your TikTok campaign. The team members may include an Account Manager, Creative Director, Art Director, Designers, Copywriters, Video Producers, and more. Use your first meeting as an opportunity to gauge if you and the TikTok ads agency can get along well and have a fantastic working relationship.

Even though you’ve already submitted a detailed brief, you have to discuss it with the TikTok ads agency during your first meeting. Discussing your brief allows the TikTok ads agency to talk about its creative process and how it will impact your campaign’s progress.

Once timelines and other requirements are covered and settled, ensure that both parties are clear on each other’s expectations. Reach an agreement regarding deadlines, frequency of updates, and your level of involvement. Clarify the agency’s scope of services to determine if you need to provide a creative asset yourself or if they’ll do it for you. Also, address any potential challenges and create a contingency plan.

Ask important questions before finalizing your partnership. Don’t hesitate to be redundant or ask “obvious” questions. A reliable TikTok ads agency understands the gravity of your campaign and will happily answer any question. Here are some examples of key questions to ask:

A TikTok ads agency is composed of many experts working on different parts of your campaign, so you need to know who your go-to person will be. For your part, assign a contact person the agency can talk to about your campaign. This person is most likely you, but a brand or marketing manager will also suffice.

State your preferred communication method, like email, conference call, or instant messaging via Slack.

Keep the flow of your campaign smooth by providing any creative asset your TikTok ads agency may require.

An experienced TikTok ads agency knows what can derail a campaign. On the other hand, your company might have issues that can affect your campaign’s progress. Discuss how you’ll avoid problems to ensure the success of your campaign and your partnership’s integrity.

While a TikTok ads agency will handle the hard work for you, your input and feedback are still valuable to them.

Once you’ve understood a TikTok ad agency’s process and clarified the terms of your agreement, you’re ready to close a deal. Keep your communication lines open and be responsive. Whether you’re forming a one-time or long-term partnership, be proactive in sharing your thoughts, especially if they could enhance the campaign. If you’re particularly pleased with the agency, consider recommending them to other businesses.

TikTok provides a business account for their official partners called TikTok Agency Account. This type of account comes with unlimited ad spending, access to all ad formats, 24/7 support, and ad review, among other benefits. A TikTok Agency Account can’t be purchased, only rented from a TikTok ads agency. The cost depends on the services you need, plus tax fees.

There are 1.5 billion TikTok users as of 2023. Among those, nearly 5 million are businesses. TikTok advertising lets you tap into a vast audience and keep up with brands with a huge following among the younger generations.

If TikTok users fit your target audience’s demographic, it’s certainly the right platform for your company.

Advertising on TikTok requires a daily budget of at least $50. Overall campaign costs may reach $50,000 to $150,000 for the first six days, though, depending on the ad type and campaign size.

TikTok ads will drive more sales if they’re founded on a well-thought-out strategy, which a TikTok ads agency can help you with.

TikTok is all about short-form videos, while Facebook accommodates a wider range of content types. The platform you choose will depend on your market and goals.

TikTok Ads Manager allows you to target an audience based on location, gender, age, language, interests and behaviors, and device. Your TikTok ads agency can handle this task for you.