12 Ways to Effectively Promote Products Online And Make Sales

Launching a new product or service is one thing, but you need to effectively promote it online to make it a success. If you have the best product and the marketing is good, you will end up losing money. 

To help you out, we have 12 proven ways to promote products online:

• Share early product previews
• Offer limited-time discounts at launch
• Promote through your Google Business Profile
• Run contests and giveaways
• Send product updates through email
• Write blog posts that highlight product benefits
• Host online or in-person launch events
• Promote upgrade options
• Offer trade-in deals
• Share customer reviews
• Post regularly on social media
• Run targeted Facebook ads

Let’s get into the details.

The Best Ways To Promote Your Products Or Services Online

You have countless options to promote your products or services online. This makes it difficult to figure out the best options for your online business. 

The best options to promote your products or services depend on your industry, what you’re offering, and who you’re targeting. And the best part is that you don’t need a big budget to get results like increased online sales.

Here are 12 simple ways to promote your products online. You can choose the ones that make the most sense for your online business marketing strategy and fit your goals.

1. Give Loyal Customers Early Access

Your existing customers have an important part in how you promote your products. These customers are the most likely to buy your products and promote them.

Invite them to a private preview, demo, or test run. You can offer this online or in person. This early access shows you value your customers and their feedback, builds loyalty, and encourages word-of-mouth marketing.

2. Launch With A Limited-Time Offer

You can create a limited-time offer around your product launch to encourage customers to buy. Advertise that the promotion is for a limited time. These offers create urgency and encourage customers to buy quickly.

Your special introductory deals can include:

• A price discount
• A bundle or a package at a discounted price
• A buy one, get one free deal
• Complimentary vouchers or coupons on purchase
• Gifts for each referral
• Double points for loyalty program members

3. Promote Through Your Google Business Profile

You can promote your products or services using your Google Business Profile. If you don’t have one, create one as it is free business advertising for your brand. 

There are different ways to promote on Google Business Profile, like Google Business posts. 

You can add a post from your Google Business dashboard. Look for the Posts tab on your dashboard, and you will have three options: 

• Offer
• What’s New
• Events

To announce a new product or service, use the “What’s New” post. But keep in mind that this will expire in 7 days, so you’ll need to repost.  If you’re offering a special launch deal, choose the “Offer” post, since you can set a time limit for it. 

We always add a photo and a clear call to action to boost engagement. You can upload photos in the Photos tab of your Google Business Profile and add them under the Products or Services tab.

You also have the option to add FAQs for your products and services under the Q&A section.

Here is how LYFE Marketing, as an online advertising agency, makes the most out of Google Business Profile promotions: 

• Use all Google listings: Posts, Products & Services, Photos, and Q&A.
• Add photos according to Google’s guidelines for best results.
• Optimize your Google listing for maximum visibility.

We also know how to get more Google reviews and make your business stand out as an authority. 

4. Run Contests Or Giveaways On Social Media

Social media contests help you engage customers and attract new followers. Facebook contests bring in 34% more customers per campaign, making them a smart way to boost visibility despite low organic reach.

You should position your giveaway so the winner gets early access to your new product for free or at a discount. Also, promote your contest on all marketing channels like social platforms, website, email newsletters, and paid ads to reach more people.

Giveaways also work well. They increase interest in your product and website traffic, reaching new customers to strengthen the connection with your audience.

5. Promote Through Email Marketing

Email is a powerful way to promote your new product or service. 82% of customers open business emails and make purchases through them, and this gives them a reason to subscribe.

You can create email campaigns around product launches and send a series of emails to build hype around the launch day. Here are a few email marketing tips to make the most out of it: 

• Market how your product addresses the pain points of customers, not its features.
• Use a hook in the subject line to highlight the offer.
• Include preheader text to increase your open rate.

6. Write A Blog Post

Blogs can help you promote products online to a large audience. Your product blogs should highlight the features and benefits of your products. The best part is that you can share it on social media and through email marketing as well.

This is an excellent way to get the word out about your product, especially if you don’t have a dedicated landing page. And even if you have a landing page, you can link your blog to that for the best results. 

7. Host Launch Events (Online And In-person)

Launch events create hype around your products, engage the audience, and get them excited about the launch. If you’re near other local businesses, team up for a sidewalk sale or outdoor event to attract more people.

You don’t have to go all out on these if you have budget constraints an online launch event works the same. You can host virtual events like: 

• Host a Facebook Live to demonstrate your product and explain how it works.
• Record and video of Q&A to answer common questions. You can also answer these in a live section on online advertising platforms like Facebook, Instagram, or TikTok 
• Feature an influencer who is an expert on the topic and reveal your product at the end.

8. Offer A Free Upgrade

If you offer services, give your existing customers an upgrade so they can try your new service. Limited-time free upgrades that let existing customers try your new service are the best way to increase online sales. 

For example, if you add PPC services to your agency, give current clients a sample or trial to show its value and how it will impact their business.  

You can also include new services in current client packages at their original rates. Or, offer free shipping on your new product for a limited time.

9. Allow Trade-ins

If your new product is an upgrade to a previous one, offering a trade-in deal is one of the best ideas to increase sales. Customers are more likely to buy when they can exchange something they already have. Like an old product, tokens or credits. You can resell the trade-ins if they’re in good condition or use them for future giveaways.

10. Share Customer Reviews

A smart way to promote your product or service online is to ask customers to share their experience. If you’ve offered an upgrade or free trial, follow up by asking for a review or testimonial.

Yes, testimonials are one of the types of online advertising. They build trust when you launch to a wider audience. 84% of customers trust these online reviews as much as recommendations from friends. 

You should also use a solid online reputation management strategy to build your brand reputation and authority. 

11. Promote On Social Media

In any online advertising, social media is important to promote your products, events, and giveaways. This helps you reach more people and generate revenue, just like we have helped small businesses generate over $304 million with social media advertising.

You can use social media to reach a target audience, and they share your posts to further increase your reach. It also allows customers to ask questions in the comments.

These questions and your answers create FAQs of sorts with help others as well. For more details, you can also link the post to your blog or landing page, and for niche or loyal audiences, add a custom hashtag to your promotion.

Custom hashtag boosts your campaign’s reach and encourage customers to share posts and photos. This user-generated content attracts even more people to try your new product or service.

12. Use Facebook Ads

Facebook ads give you access to a bigger audience of around 3 billion users. The user data of Meta makes it easy to target the right people for your new product or service.

You can target your ads by gender, age, location, interests, job, and more to reach the right audience. Facebook also lets you choose your ad type, budget, and campaign length to match your goals and stay within budget.

The Best Ways To Promote Your Product Or Service?

The best way to promote products online depends on your target audience, their buying behaviours, and the platforms they use. You can see our online marketing tips to see how we do the best online marketing to help small businesses. 

In any case, you should use multiple types of online marketing strategies for the best results. The secret behind our success is clear and consistent messaging across platforms to boost engagement.

Need extra support in promoting your products online? Check out our online marketing 101 guide.

Promote Products Online FAQs

How will you promote your products online?

You can promote your products online using these 12 tips: 

• Share early product previews
• Offer limited-time discounts at launch
• Promote through your Google Business Profile
• Run contests and giveaways
• Send product updates through email
• Write blog posts that highlight product benefits
• Host online or in-person launch events
• Promote upgrade options
• Offer trade-in deals
• Share customer reviews
• Post regularly on social media
• Run targeted Facebook ads

What is the best website to promote products?

The best website to promote products depends on your product and target market. In general, Facebook is the best platform to promote your products. You can promote your products for free or use paid targeted ads for better results. 

Will companies pay you to promote their products?

Yes, companies pay you to promote their products. B2B online marketing platforms like Amazon have affiliate programs where you can earn a commission for promoting their products online. 

Can you promote a product for free?

Yes, you can promote a product for free using social media, email marketing, or word-of-mouth. If people like your product and leave positive reviews, that also helps spread the word at no cost.