Insurance Social Media

So now back to the question above. If you feel that your social media presence needs massive improvement or is nonexistent all together, then you could be missing out on a lot of customers. Your competitors are probably actively using these social media platforms to sway away your potential clients.

With the statistics above, there’s no denying to the fact that social media is indeed one of the best channels to reach your target audience. It is where you can find, engage and persuade them to get an insurance policy from you. It is where you can grow your business and your earnings.

Utilizing an insurance social media strategy will help you improve leads, grow your audience, and develop relationships with clients.

Now that you have learned the signs of an ineffective social media strategy, you must understand the importance of one to an insurance business.

As you may already know, the world’s population is increasingly spending more time online and most of them can be found on social media sites. It is very likely that your target audience is using social media right now. Here are some more statistics that should convince you about the importance of social media:

• More than 40% of local businesses are using social media in order to generate brand awareness.

• ⅓ of all internet users claim that they resort to social media when they want to know more about a brand, company, or a product.

• 50% of those who have implemented social media marketing in the past two years have reported improved sales.

These statistics prove the point that social media can be very helpful to a business if used properly. Properly is the operative word there. While anyone can claim to be a social media expert, LYFE Marketing has specialists with proven experience in the field.

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As with any marketing strategy, we like to start by setting your goals. Your goals will define where the strategy goes. Our specialists will discuss how many followers you want following your social media accounts, how much traffic you want to be driven to your website from your social media accounts and other important metrics.

With your goals on hand, we’ll outline the steps to achieve them, forming the strategy for your social media campaign. There is no single strategy that would work for every business. That’s why we craft one especially for you.

How important is content in marketing? About 78% of consumers prefer to learn more about a company or a service-provider through articles. That just points out how important it is to craft well-written content as part of your overall strategy. We will create relevant content which then can be shared on your social media accounts.

Are you familiar with the concept of A/B Testing? In insurance social media marketing, the idea is to run several ads or content at the same time to see which generates the most results (be it followers, engagement, traffic or sales). Continuously doing this will mean understanding the type of content that resonates most with your target audience.

Optimization of your social media accounts will be a continuous and ongoing process. Our specialists will make sure that all of your accounts are configured correctly to bring out the best results. Running social media accounts requires daily monitoring and optimization to drive the results we’re looking for.

Our insurance social media service is ultimately aimed at driving traffic to your site and increasing the amount of leads or sales that your business is acquiring. Those results can be achieved through:

It is possible to manage your insurance social media accounts on your own, but doing it alone will be extremely time-consuming and may not produce strong results.

You have probably managed your social media pages for a while now. Created the page, published some posts, created graphics and videos, or even invited your Facebook friends to like your page. You have probably done all these things, right? So, let us ask you now – did you get closer to your goals?

Are you getting the results that you wanted? How about your sales? Did your website traffic increase? Or did your conversions grow?

If not, then it’s probably time to rethink your approach to social media.

Social media is more than just publishing posts and generating page likes or follows. It can be your avenue to business’ growth, if done the right way. And you can’t possibly create an effective social media strategy if you don’t know where to start, how to do it or how to improve it over time.

Trying and testing different things can have a bad effect or worse, ruin your brand’s reputation if you don’t know how to do it properly, so why take the risk? Getting the services of a social media agency is your best bet.