Insurance Social Media

Increase Awareness For Your Insurance Company

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Insurance Marketing Services
Improve Your Insurance Company’s Exposure

With Insurance Social Media

Our social media experts will handle your accounts to make sure that you gain more followers and even more exposure.

 

Increase Traffic To Your Site. Our social media specialists will conduct research about your organization to create the right kind of content and ads that will draw traffic to your website.

 

Improve Your Conversion Rates. Not all social media platforms are the same. We know which ones are perfect for you based on your industry, business goals and target audience.

 

Improve Your Brand Awareness. Are consumers aware of your brand? We will work towards improving your brand awareness through better engagement and an increase of followers.

Insurance Marketing Services
Improve Your Insurance Company’s Exposure

With Insurance Social Media

Our social media experts will handle your accounts to make sure that you gain more followers and even more exposure.

 

Increase Traffic To Your Site. Our social media specialists will conduct research about your organization to create the right kind of content and ads that will draw traffic to your website.

 

Improve Your Conversion Rates. Not all social media platforms are the same. We know which ones are perfect for you based on your industry, business goals and target audience.

 

Improve Your Brand Awareness. Are consumers aware of your brand? We will work towards improving your brand awareness through better engagement and an increase of followers.

Why Do You Have To Be On Social Media?

Is your insurance firm on Facebook? How about on Twitter? Instagram and LinkedIn? If you search for your business on social media platforms, are you able to easily find it? Do you think your firm could improve its presence on social media? As you think about this, let’s look at some statistics that you ought to know.

A person spends 2hrs and 22mins on social media platforms like the ones listed above every day on average.

42% of the global population uses social media networks. That is equivalent to 3.2 billion users worldwide.

74% of Facebook users check their accounts on a daily basis.

83% of users who reached out to a company on Twitter and received a reply said that they felt better about the company thus increasing the chances of dealing with them.

71% of businesses in the US are using Instagram to reach more of their audience and directly promote their products and services.

More than 46% of all social media traffic to company websites are redirected from LinkedIn.

71% of users stated that if they had a good experience in a business’ social media interaction, they would likely recommend that brand to their family and friends.

Insurance Social Media

So now back to the question above. If you feel that your social media presence needs massive improvement or is nonexistent all together, then you could be missing out on a lot of customers. Your competitors are probably actively using these social media platforms to sway away your potential clients.

 

With the statistics above, there’s no denying to the fact that social media is indeed one of the best channels to reach your target audience. It is where you can find, engage and persuade them to get an insurance policy from you. It is where you can grow your business and your earnings.

Signs That Your Social Media Efforts Are Not Effective

In regards to managing a business, more often than not, there are warning signs that will tell you something’s not right. And fortunately, when it comes to social media marketing, you can expect the same.

 

If you have been implementing a social media strategy for a while now but still you are not satisfied with the results, you might be doing it the wrong way. Here are some of the signs that will tell you if your social media efforts are not effective.

  • You have low engagement.

With “engagement”, we don’t mean your page’s likes and follows. This is about your individual posts. How is your audience interacting with the posts you’re publishing? Are they liking, sharing or leaving comments on your posts? If not, then that means you have a low engagement rate and your posts are not leaving an impact with your audience.

  • Your goals are not clear.

Before you begin crafting your social media strategy, you should already have a goal in mind. What are you expecting from these social media channels? What do you want to achieve by posting on these networks? If you answered “I’m not sure or I don’t know” then you may want to take the time to define your goals. If you don’t have a clear gameplan, then you won’t have clear results.

  • You are posting to sell.

Sure, you use social media to boost your sales – but it should not be in an obvious, direct way. People are not on social media to be sold to. Try to scroll through your feed now, what are your posts like? Are they engaging? Do they give valuable information? Do they encourage interaction? Or are they simply advertisements of your insurance policy?

  • Your posts have no call to action.

Whenever you publish posts to promote your insurance policies, do you also include a call to action link for the users to click? Are they able to go to your website or landing page and take the next action? Can they sign up on your email list? If your audience can’t convert to customers because of lack of call to action links, then you could be missing out on sales.

  • You are not sociable.

In using social media marketing, some businesses tend to forget the “social” part and just focus on marketing. That’s not good especially for businesses like insurance firms. Users prefer businesses that they can emotionally connect with. So if you are not interacting with your audience and you’re not cultivating your community, you might lose them to your competitors.

Why An Insurance Social Media Strategy Is A Must

Now that you have learned the signs of an ineffective social media strategy, you must understand the importance of one to an insurance business.

 

As you may already know, the world’s population is increasingly spending more time online and most of them can be found on social media sites. It is very likely that your target audience is using social media right now. Here are some more statistics that should convince you about the importance of social media:

Insurance Social Media

  • More than 40% of local businesses are using social media in order to generate brand awareness.

 

  • ⅓ of all internet users claim that they resort to social media when they want to know more about a brand, company, or a product.

 

  • 50% of those who have implemented social media marketing in the past two years have reported improved sales.

 

These statistics prove the point that social media can be very helpful to a business if used properly. Properly is the operative word there. While anyone can claim to be a social media expert, LYFE Marketing has specialists with proven experience in the field.

Schedule a Free Consultation Today.

It’s Time To Invest In Insurance Social Media Marketing

As we have mentioned earlier, with over 40% of the world’s population using social media, using it for marketing is making more sense with each passing day. There is no other platform that can provide the same kind of reach for such a low cost.

 

Another reason why you should consider using insurance social media marketing is because it allows for the accurate measurement of the effectiveness of your marketing campaign. This is something that cannot be done with the same level of accuracy with traditional forms of marketing. With social media, for example, you can see the increase in the number of followers or conversions in real time.

 

Our specialists are also aware of which metrics are really important for you such as sales and ROI. With LYFE Marketing, investing in insurance social media will be truly worth it.

Insurance Social Media
Insurance Social Media

We Will Help You Boost Your Followers & Engagement On The Platforms That Matter

We have helped hundreds of clients increase their followers & engagement on social media. We know that not all social media platforms make sense for all businesses. Part of our service is to determine which social media platform works best for you based on where your target audience spends their time and to boost your followers there.

Steps We Follow To Achieve Success In Insurance Social Media

Phase 1: Goal Setting

As with any marketing strategy, we like to start by setting your goals. Your goals will define where the strategy goes. Our specialists will discuss how many followers you want following your social media accounts, how much traffic you want to be driven to your website from your social media accounts and other important metrics.

Phase 2: Creating a Strategy

With your goals on hand, we’ll outline the steps to achieve them, forming the strategy for your social media campaign. There is no single strategy that would work for every business. That’s why we craft one especially for you.

Phase 3: Making Effective Content

How important is content in marketing? About 78% of consumers prefer to learn more about a company or a service-provider through articles. That just points out how important it is to craft well-written content as part of your overall strategy. We will create relevant content which then can be shared on your social media accounts.

Phase 4: A/B Testing

Are you familiar with the concept of A/B Testing? In insurance social media marketing, the idea is to run several ads or content at the same time to see which generates the most results (be it followers, engagement, traffic or sales). Continuously doing this will mean understanding the type of content that resonates most with your target audience.

Phase 5: Optimizing Your Accounts

Optimization of your social media accounts will be a continuous and ongoing process. Our specialists will make sure that all of your accounts are configured correctly to bring out the best results. Running social media accounts requires daily monitoring and optimization to drive the results we’re looking for.

Crucial Metrics For Insurance Social Media

Our insurance social media service is ultimately aimed at driving traffic to your site and increasing the amount of leads or sales that your business is acquiring. Those results can be achieved through:

√ More Followers

√ Better Engagement with Existing Followers

√ Relevant Content and Ads

√ Driving Traffic & Tracking Sales

Digital Marketing Expert

Is It Possible To Manage My Insurance Social Media Alone?

You have probably managed your social media pages for a while now. Created the page, published some posts, created graphics and videos, or even invited your Facebook friends to like your page. You have probably done all these things, right? So, let us ask you now – did you get closer to your goals?

Insurance Social Media

Are you getting the results that you wanted? How about your sales? Did your website traffic increase? Or did your conversions grow?

 

If not, then it’s probably time to rethink your approach to social media. Yes, it is possible to manage your insurance social media accounts on your own – but you can’t expect great results from it.

 

Social media is more than just publishing posts and generating page likes or follows. It can be your avenue to business’ growth, if done the right way. And you can’t possibly create an effective social media strategy if you don’t know where to start, how to do it or how to improve it over time.

 

Trying and testing different things can have a bad effect or worse, ruin your brand’s reputation if you don’t know how to do it properly, so why take the risk? Getting the services of a social media agency is your best bet.

WHAT MAKES OUR INSURANCE SOCIAL MEDIA SERVICE SPECIAL

1
Because We Have Extensive Experience

This is what distinguishes us from many digital marketing agencies out there. We have been in the business for years and we have gained relevant knowledge and experience during that time. As you know, digital marketing has been constantly changing, but with our years of experience in this industry, we keep up with the ins and outs of marketing. We have the results to show for it.

2
Because We Can Develop A Strategy Crafted Just For You

We don’t use the same strategic template for all of our clients. Digital marketing doesn’t work that way. Every business is unique on their own and demands a specific strategy to get the best results. We study your business, your needs, and your ideal clientele. We craft a strategy for you based on all of those with all your goals in mind.

3
Because We Are Not Just A Social Media Agency

LYFE Marketing is a complete digital marketing agency. We’re not just focused on social media. We are also experienced in various branches of digital marketing. This means that your digital marketing campaign as a whole will be unified and follow a single direction.

We’ve driven over 2,137,349 leads for clients through digital marketing.

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“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”

–  David