Lead Generation For Insurance Agents

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Acquire More Insurance Leads With

Lead Generation For Insurance Agents!

 #1 Lead Generation For Insurance Agency Firms

As a local business owner, the ability to generate leads as an insurance agent can either make or break your business. This is especially true if you are an independent agent who relies solely on capturing quality leads to make insurance sales. Solely utilizing traditional marketing approaches such as television, radio, direct mail, business cards, and print media, can seriously stunt the growth of your insurance agency. This is because these forms of marketing have become less effective over the years with the rise of online marketing. Insurance consumers are able to search, inquire, and compare insurance agencies easier than ever. They can simply go to search engines such as Google, or on social media platforms to look for this information. That’s exactly why implementing the right marketing strategies to differentiate your insurance business from the competition can be complicated and time consuming. However, with the help of our insurance lead generation services, we are able to set your brand apart from the rest. How can insurance agents diversify and utilize various media marketing channels to attract the attention of their potential clients? With the help of LYFE Marketing!

What Are The Steps To Providing Successful Lead Generation For Insurance Agents Results?

The various lead generation strategies available today takes time and quality content. As an insurance agent, it’s important to remember who your qualified prospects are. Depending on what area you specialize in, you may not be able to sell your insurance products to everyone. As a new business, think about what type of insurance you specialize in and what types of people will need your services. Does your company sell life insurance, car insurance, or home insurance? What are your insurance policies? If you are an individual insurance agent, do you have an insurance quote? Depending on what you sell, you will have to tailor your marketing efforts to different consumers. After you have clearly defined that, you can begin to shape a marketing strategy that will attract those potential clients. Here is how we help you build a marketing approach that is engaging to your target audience and fit for your insurance agency brand:

Brand Assessment

The first step we take is analyzing your insurance agency and how we can make you more competitive amongst other insurance agencies. We assess your online presence, from your website to your social accounts, and will begin to work on a marketing strategy that is best fit for your insurance agency.

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Market Assessment

After we understand the areas in which we can help your insurance agency stand out, we then look at the insurance industry as a whole and what trends are surfacing. We look at your competitors’ strategies and determine how we can position your insurance agency as the best possible candidate for your prospects.

Brand Assessment

The first step we take is analyzing your insurance agency and how we can make you more competitive amongst other insurance agencies. We assess your online presence, from your website to your social accounts, and will begin to work on a marketing strategy that is best fit for your insurance agency.

Market Assessment

After we understand the areas in which we can help your insurance agency stand out, we then look at the insurance industry as a whole and what trends are surfacing. We look at your competitors’ strategies and determine how we can position your insurance agency as the best possible candidate for your prospects.

Analyzing Your Target Prospects

Gone are the days when insurance agencies would go down the list of numbers in a phone book and generate leads via cold calling. Now, solely relying on this kind of phone calls is no longer recommended. With the rise of technology and digital media, insurance agents and insurance agencies can better target their prospects by aiming specific content to them. We do this by doing research on your target audience and constructing content that is relatable and relevant to their needs.

Launch Your Campaign

After determining your goals, careful planning, and thorough research, our team of specialists will construct and launch your lead generation for an insurance agents marketing campaign. You will begin to see growth in your inbound traffic on both your website and landing pages. You can then expect to generate more qualified, exclusive leads.

Monitor And Measure Your Campaign

As your marketing campaign begins to generate leads, as your lead provider, we will monitor its progress. During this process of monitoring, we will track and measure specific, real-time metrics that are important to generating qualified leads for your insurance agency. We consistently track these details and develop a report that will explain each metric and what it means for the success of your lead generation for insurance agents marketing campaigns.

Why Can LYFE Marketing Help You With Your Lead Generation For Insurance Agents Marketing Efforts?

Our Experience

Our Experience

Working with other insurance agencies has provided us with the industry specific knowledge to know what techniques work within the insurance industry and what doesn’t. Our previous experience gives us the ability to produce results for insurance agencies that are noticeable and sustainable. Take a look at past reviews on Google, Clutch and Yelp from our insurance agency clients who were pleased with the results our lead generation for insurance agents services produced.

Our Team Of Specialists

Our Team Of Specialists

Whether it be our social media management services, our web design services, or anything in between, we have trained specialists in each area of online marketing. Each of our specialists are able to create great content in their specified areas. This is important because our specialists can focus on providing you with a higher quality of service and more qualified prospects due to their experience.

Our Work Ethic

Our Work Ethic

Our work speaks for itself. We are dedicated to helping small and medium sized insurance agencies and businesses grow through lead generation. We know your clients want to work with people they trust when it comes to buying insurance. This is why we always provide high quality, customized plans that are specific to your insurance agency brand. Through our research, we are able to create content that is informative and leaves your clients with the knowledge to make the best decisions about their insurance needs. And through all our efforts, we strive to provide the best lead generation for insurance agents, so your clients can get the most out of your company and you can reach those desired goals.

Get in touch with one of our specialists now.

What Do Our Lead Generation Services Entail?

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Social Media Marketing Growth

Our social media managers will help you create content for your social accounts that is engaging and effective in generating potential clients for your insurance agency. These social media platforms include Facebook, Twitter, Instagram, LinkedIn and Pinterest. The key to turning followers into captured leads on your social platforms is to connect and follow up with your prospects on a more humanized level as opposed to an aggressive selling level. This connection will ensure that your prospects feel comfortable with your agency and will want to do business with you, thus making your sales process faster. In addition, our team can create ads on social media platforms such as Facebook that will direct traffic to your insurance services’ landing page and website and increase your qualified leads.

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Google Ads & SEM (Search Engine Marketing)

Getting the contact information of qualified leads is now easier with the use of pay per click ads. We utilize SEM by placing pay per click search ads on search engines like Google to target the individuals looking for the specific services (such as life insurance leads) your insurance agency may offer. Google Ads and SEM are good marketing tools to use in online lead generation for insurance agents because we can target active, warm leads. With these tools, we also have the power to re-attract prior website users by displaying ads on other websites to increase the touch points and drive traffic back to your content. This will in turn help increase your conversion rates and grow your customer base. Let us help you attract the specific leads your insurance agency is looking for through SEM and Google Ads!

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SEO (Search Engine Optimization)

Anyone looking to search for insurance agency services will first turn to the internet. With our SEO service, we can help your company appear as a top choice when they do. We have website specialists that will analyze your website’s content so that it is meeting Google’s algorithm requirements in ranking website relativity. Then, we will create a specific campaign for your insurance agency so that it will be optimized for the keywords your prospective clients are searching to move your website up the rankings. This will translate to boosting your insurance lead generation for your business.

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Website Design

All of your marketing efforts and channels lead back to your website. Let us help you design a website that is professional and encourages your prospects to work with your insurance agency. Ultimately, you want your website to be a reflection of what your insurance business offers. A website can build credibility for your brand and help your prospects trust your insurance agency to do business with them. To make sure we are building a website that fits what your brand needs, we will learn your preferences, design a draft, get your feedback, and finally publish a website you are happy with that will be engaging and turn leads into paying clients.

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Content Creation Marketing

Having trouble coming up with the right words to say? No problem, we can help! We have a team of content specialists that can construct informational and enticing content that will engage your prospects and encourage them to become clients. Our content marketing service includes researching, writing, and publishing on your website and other media channels. The content we can help you produce is a great way to communicate with potential clients, foster relationships, and answer any questions they may have about your insurance agency.

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Email Marketing

Email marketing is a useful way to nurture current client relationships and also turn leads into clients. Through newsletters or drip-sequence messaging, we can create a campaign that helps your leads remember your brand. For example, we can customize a newsletter campaign or drip campaigns that provides individuals with information about your insurance agency, the new webinar or whitepaper you published, the benefits your firm offers, and the advantages you provide over the competition. Personalization is also key to creating a bond between your insurance agency and sales leads. We can create emails that are personalized so your firm can strengthen the relationship between it and its prospects. Other services included in email marketing are newsletter design and reporting, and list management. Trust LYFE Marketing to create great email campaigns to help generate new leads for your insurance agency!

Are you ready to grow your insurance agency? Take advantage of all that digital marketing has to offer and contact LYFE Marketing today!

We’ve driven over 6,437,349 leads for clients through digital marketing.

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“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”

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