Lead Generation For Lawyers

Different digital marketing platforms provide different types of solutions when it comes to lead generation. Upon employing our lead generation services, one of our representatives will speak with you to determine if one service or a combination of services is optimal based on your specific needs. But regardless, all our services are designed to provide the best lead generation for lawyers as possible. We are able to provide this via extensive target market research and by utilizing various digital advertising strategies.

Check out the lead generation for lawyers services that we use to help law firms like yours generate qualified inbound leads every time!

Social media has become a vital tool for law firms over the years. However, with all the updates and new features these social media platforms have to offer, you may be missing out on key features that can help you engage your target audience better. Social media has the power to strengthen your brand awareness and build trust between you and your potential clients. With this channel, you get direct access to qualified leads from tools that will help you build a non-pushy or saleslike relationship. Comments, educational posts, testimonials, and direct messages are all great ways your social media platforms can help build trust and credibility for your law firm brand. We have the social media expertise to know which features and techniques to implement on your social platforms so that you can attract those qualified leads, build trustworthy relationships, and set yourself apart from the competition.

Oftentimes, the first place people turn to when searching for a lawyer is Google. So how do you ensure that your website is one of the first results to appear when someone searches for the legal services you provide? There are hundreds of factors that go into Google’s algorithm and decision-making in choosing which websites to rank at the top of the first search result page; it isn’t enough anymore to just have a great website. We understand how to optimize your site and landing pages for these many factors so that it appears in the top results when people are searching for a specific lawyer to fit their needs. This will in turn help drive more quality website traffic, more leads and clients away from your competitors.

With individuals populating on average 5.6 billion Google searches a day, Google is the top contender in the search engine category. Google Adwords and PPC (pay-per-click) are two key tools we use to increase the number of leads for our clients. With our Google Ads and PPC management, your online content will be optimized to generate qualified, legal leads for your business! PPC is very similar to SEO in that you’re trying to drive traffic from people actively searching for your specific area of law and legal help on Google. The difference is that PPC yields more immediate results because it’s paid advertising and is marked as an “Ad” in the Google search results (whereas SEO is an organic process that can take 6-12 months or more to see results).

Another way we provide lead generation for lawyers is through website design. While website design by itself does not attract new leads, it plays a major role in whether you convert the website traffic you send to it! Easy navigation, functional & clear CTAs (call to actions), enticing pages with info of your practice areas, visible contact information, mobile device optimization and load time are just a few of the many factors that could make or break a lead conversion. Let us help you design an effective website that is professional, functional, and impressionable in the eyes of your potential clients.

As a lawyer, the content you produce can make or break your credibility. As a lead generation company, we have the skills and technology to create content that will speak to the needs of your potential clients and generate the best leads for your specific brand. We know as a lawyer, every firm is different and you may specialize in different legal practices. For instance, you might be in the family law practice or maybe you’re a criminal defense lawyer. Whatever your services are, our content marketing team constructs interesting content for your social media, email campaigns, website and more that are specific to your needs. This content is specific to your brand and will show your prospective clients why you are the best lawyer to work with.

Email marketing plays a key role in helping nurture existing leads and turning them into paying clients. Not only that, but it is also a good way to set your law firm brand apart from your competitors. We help you create email campaigns that are memorable and encourage your prospects to work with your company over your competition. Our team can create newsletters, drip-sequence emails (depending on what you need) or follow up email messages that can be sent to your prospects to encourage them through your sales funnel. Our email campaigns are designed to qualify your leads even further and convert them into paying clients.