How to generate leads?

1. Social media advertising. With billions of social media users being active online every day, it only makes sense for you to target your potential clients where they’re already spending their time! Platforms like LinkedIn in particular are great for B2B marketing. Whichever social platform(s) you utilize, you’ll want to run targeted ads to direct followers from there to your website. 2. Website design. While there are several ways that leads can be generated, the most crucial step today is to have your own website. The most optimal way of getting leads is to drive them to a website. A website gives your agency legitimacy and makes it more professional. Your site should be designed to be aesthetically appealing and functional. Users should find what they need with ease. Also, by creating great and relevant web content, you can draw in your audience. We always suggest providing value and relevant information that your target audience is most likely looking for. When your website is developed, you need to make sure that your contact information can be seen easily. To generate leads, you need to create a contact form that allows them to send their email address and/or phone number to you. Also, you can also add a chatbot function on your site so you can communicate with visitors directly. 3. SEO. Part of knowing your audience is knowing what keywords they use to search for services like yours. You can use that information to optimize your site for search engines. While this process can take time, it generates free, organic traffic that can produce high quality leads. 4. PPC advertising. With PPC ads, you get a cost-effective means of generating high quality leads. Since you’re paying for actual clicks on the ads and targeting people who search relevant keywords, the chances are stronger that those clicks will translate into highly-convertible leads. Another dimension to PPC advertising is retargeting; this allows you to re-target your website visitors that left without converting! Retargeting helps you convert more leads that you may have otherwise missed out on. 5. Email marketing. Email marketing is a great tool to nurture the leads you’re generating. This is important because remember, even though they gave you their email address, it does not automatically mean they are ready to employ your service as a recruitment agency just yet. What you need to do is send them relevant content via email that will move them along the sales funnel. That’s what lead nurturing is all about.

Lead Generation For Recruitment Agencies

Get More Revenue From Your Qualified Leads

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Get More Revenue From Your Qualified Leads

GET A CUSTOM PROPOSAL

Lead Generation For Recruitment Agencies

Get More Revenue From Your Qualified Leads

GET A CUSTOM PROPOSAL

IT’S TIME TO GET MORE CLIENTS WITH THE POWER OF

LEAD GENERATION FOR RECRUITMENT AGENCIES

lead generation for recruitment agencies

Our specialists will help you attract qualified leads for your recruitment agency. You can focus on finding employees for your existing clients while we handle lead generation for you.

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Lead Generation For Recruitment Agencies

As a recruitment agency, you know the importance of finding the right people. Marketing for recruitment agencies takes a strategy and a process that has to be implemented to find those leads who can be converted. That’s what we can do for you.

LYFE Marketing can make it easy for people looking for recruitment services to find your site. We will craft a lead generation strategy that’s just for you and then we will execute it.

Lead generation is not a matter of spending an unlimited amount for ads. It’s about knowing your brand, what you’re offering, your audience, and how to catch their attention.

How To Generate Quality Leads

So, how are leads generated now? What does marketing for recruitment agencies look like? Let’s look at a few different channels we can utilize to generate and convert leads for your business.

PPC Advertising

With PPC ads, you get a cost-effective means of generating high quality leads. Since you’re paying for actual clicks on the ads and targeting people who search relevant keywords, the chances are stronger that those clicks will translate into highly-convertible leads. Another dimension to PPC advertising is retargeting; this allows you to re-target your website visitors that left without converting! Retargeting helps you convert more leads that you may have otherwise missed out on.

Social Media Advertising

With billions of social media users being active online every day, it only makes sense for you to target your potential clients where they’re already spending their time! Platforms like LinkedIn in particular are great for B2B marketing. Whichever social platform(s) you utilize, you’ll want to run targeted ads to direct followers from there to your website.

Short Video Management

70% of hiring managers say that they have successfully found and hired personnel using social media videos. Short videos add authenticity to your agency’s branding and increase your brand awareness among job seekers. Videos create the opportunity for your job ad post to be seen, shared, and engaged with. Create short videos promoting your current job vacancies to get more job seekers. You can also film your employees while at work to humanize your brand and drive more leads.

Email Marketing

Email marketing is a great tool to nurture the leads you’re generating. This is important because remember, even though they gave you their email address, it does not automatically mean they are ready to employ your service as a recruitment agency just yet. What you need to do is send them relevant content via email that will move them along the sales funnel. That’s what lead nurturing is all about, but without the proper help from a digital marketing agency like LYFE Marketing, business owners can find it tricky to manage and navigate all of these outlets at once.

Lead Generation Challenges Business Owners Face Today

There are many challenges recruitment agencies are running into in trying to generate quality leads on their own today. Here are some of those challenges.

Creating The Right Ads

Once your audience has been identified and located, the next challenge is learning how to create the right ads that resonate with your target audience enough to make them click and convert. Everything from the copy and message of the ad to the graphics, visuals and placement of the ads play a part in converting a lead. Do you have the time or expertise to nail all of it down on your own?

Identifying Their Target Audience Online

To create an effective offer, you need to know your audience. You need to consider their age, gender, position, location. That’s just the beginning; you also need to learn as much as you can regarding your audience’s behavior patterns, motivations, pain points and more. What kind of footprint do they leave online? Once your audience has been identified, you need to know where they can be found online. Are they on social media? Which platform? Without identifying who your target audience is or where they spend their time online, it’s hard to take the next step forward.

Quantity And Quality

In lead generation, it’s not quantity vs quality because you need both for your recruitment agency. You need a large number of leads, but at the same time they should be high quality or they are not going to be converted. So, this challenge can be overcome by targeting the right audience and giving the right offers.

LYFE Marketing Lead Generation For Recruitment Agencies

For best results in lead generation, LYFE Marketing is here to help. Just as you are experienced and considered to be an expert when it comes to recruitment, LYFE has the experience and the skills to generate leads for small businesses like yours.

We have performed lead generation for our clients for several years now, and we’ve used the same process to successfully generate leads for our business as well! This has allowed us to develop an effective process that increases the likelihood of success.

We can implement the same winning practices for your recruitment agency that have worked for us to increase the quality of your leads and ultimately converted sales.

Get in touch with one of our specialists so you can learn more about our lead generation service.

LYFE Marketing Lead Generation For Recruitment Agencies

We can implement the same winning practices for your recruitment agency that have worked for us to increase the quality of your leads and ultimately converted sales.

Get in touch with one of our specialists so you can learn more about our lead generation service.

lead generation for recruitment agencies

Lead Generation Stats You Should Keep Track Of

Did you know that 48% of companies say that most of their leads need long cycle nurturing? That highlights the need for a long-term strategy for your lead generation. This is where our experienced specialists can really help you. We will create a long-term strategy that can produce quality leads for your recruitment agency.

Another important statistic you should know is that targeting users with content that is relevant to where they are in the buying process can yield a 72% increase in conversion rates. That calls for a personalized and targeted lead nurturing process, which is exactly what we at LYFE Marketing provide.

HERE’S THE PROCESS WE FOLLOW FOR LEAD GENERATION

Brand And Audience Research

Before we do anything else, we make sure that we do research about your brand and your audience thoroughly. We need to know who your ideal leads are so we can target them effectively.

Nurturing Online Audience & Acquiring Leads

We will work on nurturing your online audience to get leads. We do that by giving them the answers that they are looking for. We give them relevant information and offers that make sense within your industry.

Evaluating Leads

We evaluate the leads we generated for you to ensure they are actually relevant and see if they are converting into sales. If they’re not being converted, we’ll look into the reasons why and start dissecting your lead generation funnel.

Lowering The Cost Per Lead

We try to drive down lead acquisition costs so that you can receive maximum ROI on any lead that you close.

Evaluating The Process

We’re constantly looking for ways to improve your campaign to get more leads and sales while lowering the cost.

Measuring Lead Generation Success

Measuring the success of a lead generation campaign is a very crucial step in this process. Without proper measurement, you can’t really know if the campaign is working or not. Here are some of the metrics that we use for measuring the success of lead generation.

Conversion Rate. This metric measures the number of visitors who are converted into leads and how many leads are converted into actual paying clients.

Time to Conversion. This metric measures the amount of time it took to convert a site visitor to a lead.

Cost Per Result. This is how much it took you to acquire each lead. Calculating it is very straightforward. You can add up all of your marketing costs, get the total number of leads you have acquired and divide the first with the latter.

lead generation for recruitment agencies

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HOW LYFE MARKETING’S LEAD GENERATION SERVICE CAN HELP YOUR RECRUITMENT AGENCY GROW

You’re getting ahead of your competition when you avail of our lead generation services. While we have a proven lead generation process that has a high rate of success, we can also provide a well-rounded service because we are a complete digital marketing company. Also, we work closely with all of our clients, all the time, no matter what industry they are in.

You provide the best service in the recruitment industry. It’s time that you are able to reach more clients. You can do that with LYFE Marketing. Our process and the specific strategy that we will create for you can take your lead generation to the next level.

Get in touch with us now to learn more.

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“In short, LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. So, definitely one of the best agencies I’ve worked with and I highly recommend them for your online presence”

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Subsequently, LYFE Marketing is ranked #299 on Inc’s fastest-growing companies list.