Connect With Customers In Your Area With

Local Business Advertising

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Expose your business to people living in your area to get more customers. We can help you in creating ads that establish your brand and attract local people to become your customers. We have tried and proven techniques that we can deploy for you.

What Is Local Business Advertising

If you’re running a small, local business, then you’re probably familiar with local business advertising. Local advertising is part of digital marketing which is focused on targeting users who are located in your local area. 

As a small business, you depend on people who live within your city or town and the places surrounding it. They are the people that become your customers. In the past, you would have to rely on traditional forms of advertising like commercials or billboards to grow your business, but with the help of the internet now, you can target the people living in your region all with the click of a button.

Local marketing is ideal for a small businesses like yours because it puts your brand on the same level as a large company when it comes to marketing without an expensive price tag.

If you’re running a small, local business, then you’re probably familiar with local business advertising. Local advertising is part of digital marketing which is focused on targeting users who are located in your local area. 

As a small business, you depend on people who live within your city or town and the places surrounding it. They are the people that become your customers. In the past, you would have to rely on traditional forms of advertising like commercials or billboards to grow your business, but with the help of the internet now, you can target the people living in your region all with the click of a button.

Local marketing is ideal for a small businesses like yours because it puts your brand on the same level as a large company when it comes to marketing without an expensive price tag.

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So, what is local marketing exactly and how can it specifically help your business? 

Local marketing refers to the practice of marketing that is targeted towards people who live in a specific area. With 46% of all searches on Google having some local intent, no small business should ignore it.

Just how crucial is local business advertising? Well, based on research, 97% of consumers go online to find local services and businesses. It’s also worth noting that 82% of mobile users utilize search engines when they’re out looking for local businesses and services. 

So if you’re utilizing local ads and marketing efforts, you’re setting yourself up to be found by more locals.

So, if you’re running an e-commerce store and you’re not using high-quality images of your products, then you could be missing out on a lot of sales. It’s possible that 3 out of 4 shoppers who see your product did not purchase because of the low-resolution photos you’re using.

90% of all the information that goes to the brain is visual, so it makes sense as to why photos play such a huge role in a person’s decision-making. Humans think in visual terms. You need to have that great photo upfront because humans can form a first impression within the first 50 milliseconds of seeing an object.

If a bad photo of your product or your business is the first thing customers see, they will form a negative first impression of your business right then. After that, it can be difficult to change that impression because in some cases, first impressions do last.

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Blog Writing Services

So, if you’re running an e-commerce store and you’re not using high-quality images of your products, then you could be missing out on a lot of sales. It’s possible that 3 out of 4 shoppers who see your product did not purchase because of the low-resolution photos you’re using.

90% of all the information that goes to the brain is visual, so it makes sense as to why photos play such a huge role in a person’s decision-making. Humans think in visual terms. You need to have that great photo upfront because humans can form a first impression within the first 50 milliseconds of seeing an object.

If a bad photo of your product or your business is the first thing customers see, they will form a negative first impression of your business right then. After that, it can be difficult to change that impression because in some cases, first impressions do last.

Top Localized Marketing Tactics To Include In Your Strategy

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Here are some localized marketing tactics you can try:

Personalizing your marketing efforts is key when it comes to local marketing efforts. People will appreciate it when they receive marketing materials that have been personalized both to them and to their town or specific area.

Get specific with your content. One of the perks of targeting a specific, local audience is that you can narrow down exactly what their pain points or goals are and address those with your advertisements.

Utilize all of the location-based targeting that digital marketing provides. Social media advertising platforms and search engine marketing platforms alike all offer extensive targeting options, location being one of them. Don’t waste advertising dollars targeting people who live outside the area you service.

How LYFE Marketing Can Help As Your Local Advertising Agency

LYFE Marketing is a leading digital marketing agency and local business advertising is just one of the many aspects of online marketing that we have mastered. We can assist you in running effective local ads for your business to draw the attention of your target audience and increase your leads, conversions, and sales.

Utilize Localized Ads

There are a lot of local advertising methods out there. From Facebook to Google, different platforms have different localized ad offerings. Because of our experience and knowledge, we can help you decide which advertising outlets are optimal for your business. Then our experienced specialists can start crafting the ads and implementing the ads.

Using Google My Business

We will most likely recommend using Google My Business to your advantage if you’re not already. It can actually be a form of free advertising and you should not pass up on that opportunity. Search Business is how your business will appear on Maps and Search. 

So when people search for your business, your Google My Business should start working. We can create the right profile for you so that it’s optimized and effective.

Digital Marketing Expert
Digital Marketing Expert

Utilize Localized Ads

There are a lot of local advertising methods out there. From Facebook to Google, different platforms have different localized ad offerings. Because of our experience and knowledge, we can help you decide which advertising outlets are optimal for your business. Then our experienced specialists can start crafting the ads and implementing the ads.

Using Google My Business

We will most likely recommend using Google My Business to your advantage if you’re not already. It can actually be a form of free advertising and you should not pass up on that opportunity. Search Business is how your business will appear on Maps and Search. 

So when people search for your business, your Google My Business should start working. We can create the right profile for you so that it’s optimized and effective.

Local SERP Features

SERP stands for search engine result page, and SERP features refers to the organic features that can appear when someone makes a search on Google. The local knowledge panel is one of the local SERP features our team can help you appear for. Appearing in a local knowledge panel instantly boosts your business’s credibility and is bound to generate more in-store visits.

Referral Programs

Because your market is smaller, you must utilize all of the tools that are available to you when marketing. One of the tools which we can recommend for local advertising is to use a referral program. A referral program allows you to capitalize on your existing audience and maximize their potential. They could be providing you with their purchases and their friends and family’s purchases. Our team can help you put together a marketing plan that highlights your referral or rewards program and targets the appropriate audience.

Targeted Email Marketing & Drip Sequences

Our team can also craft specific emails to send to your subscribers. If you have an existing list of people living in your location then we will make use of it. Email marketing is still a powerful means of generating leads. Like other methods, it just takes skill and familiarity to achieve success with it and rest assured we have those. We have executed our own email marketing campaigns as well as hundreds of others for clients with great success. We will use what we have learned in making sure your campaign is effective as well.

These are just some of the many techniques that we can recommend for your local marketing campaign. We will make sure that we implement the same techniques that we utilize for our own campaigns for you, and we will simultaneously create a strategy that is specific to your business, goals and needs. Everything we recommend or execute for your campaign will be done with the intent of driving positive results for your local business.

Get in touch with one of our specialists today so you can learn more about how our local business advertising service can help grow your business.

Our team can also craft specific emails to send to your subscribers. If you have an existing list of people living in your location then we will make use of it. Email marketing is still a powerful means of generating leads. Like other methods, it just takes skill and familiarity to achieve success with it and rest assured we have those. We have executed our own email marketing campaigns as well as hundreds of others for clients with great success. We will use what we have learned in making sure your campaign is effective as well.

These are just some of the many techniques that we can recommend for your local marketing campaign. We will make sure that we implement the same techniques that we utilize for our own campaigns for you, and we will simultaneously create a strategy that is specific to your business, goals and needs. Everything we recommend or execute for your campaign will be done with the intent of driving positive results for your local business.

Get in touch with one of our specialists today so you can learn more about how our local business advertising service can help grow your business.

Why Use Local Business Advertising?

People Look Online For Local Purchases

The fact is people use the internet now even when they want to buy locally. This is why Facebook ads for local businesses and other local advertising strategies can be much more effective than traditional advertising.

Easy Targeting

You can easily target the people in your area. That makes it easy for you to market to your real target audience. When you spend your advertising budget on your ideal, target audience, you generally lower your cost per acquisition- thus increasing your return on investment in the long run.

Connect With People Who Bought From You

You can also target people who have bought from you in the past using localized ads. You can create specific ads for them to draw them back and purchase from you again. This is called retargeting and we can help you utilize it to your advantage

Here Is Our Local Business Advertising Process

Study And Research

Study And Research

The first part of our service is to study and perform research about your business and your community. We need to know who your market is and what their preferences are. We cannot follow the rest of our process properly or effectively without this initial research.

Picking Platforms

Picking Platforms

Once we know more about your business, your products, and your community then we will choose the platforms where your local ads are going to be published. It’s not a given that all platforms will work well for your particular business. We will pick the methods that are best suited for your business.

Creating The Ads

Creating The Ads

Once we have picked the right platforms, we can move on to the creation of the ads. Our experienced specialists will do their magic to craft ads that will draw the attention of your audience. We are experienced in graphic design and copywriting and we will use what we know to craft the right ads for you.

Tracking And Measuring

Tracking And Measuring

We will track the performance of your ads and make sure that they are performing correctly. We can run tests to check which variations work best. We will also give you regular reports so you know how the ads are impacting your business.

Get in touch with one of our specialists now.

What’s Our Role As Your Local Advertising Agency

For your local business advertising, LYFE Marketing can handle everything from the creation of the strategy to the execution. We will also conduct daily monitoring of your campaigns to make sure that everything is running smoothly.

This means that you need not worry about your local marketing and advertising since you are in the hands of experts who can deliver results. 

We will work closely with you to get all the information and details that we need when running your advertising campaigns. We want to make sure that what we are doing is in line with the goals that you have for your business. 

Local advertising is very effective and in the hands of experts, your ad campaigns can yield a good ROI. The good news for you is that we are the experts who can help you. Our experience and skills can take your business to the next level and drive the results you need.

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For your local business advertising, LYFE Marketing can handle everything from the creation of the strategy to the execution. We will also conduct daily monitoring of your campaigns to make sure that everything is running smoothly.

This means that you need not worry about your local marketing and advertising since you are in the hands of experts who can deliver results. 

We will work closely with you to get all the information and details that we need when running your advertising campaigns. We want to make sure that what we are doing is in line with the goals that you have for your business. 

Local advertising is very effective and in the hands of experts, your ad campaigns can yield a good ROI. The good news for you is that we are the experts who can help you. Our experience and skills can take your business to the next level and drive the results you need.

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Contact LYFE Marketing Today

Local ads are the ultimate means by which you can connect with the people in your community. The use of localized online ads can spread the word about your business faster than any other traditional form of advertising, for less. Allow us to maximize its full potential on your behalf. 

Get the full benefit of working with a top digital advertising agency now.

We’ve driven over 2,137,349 leads for clients through digital marketing.

Fill in the form below to instantly schedule a call with us.

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