How Much Does Short Video Advertising Cost in 2023?

When we onboard new clients, we take the time to understand everything we can about who you are, why you do what you do and who you do it for.

Beyond just identifying your demographic, we nail down the specifics about what motivates your audience to purchase the product or service you provide.

The more we know about your business and your audience, the better we can service you.

YouTube has a wide variety of viewer ages and interests. Once you decide on your target audience, you should make all of your videos with your desired audience in mind. Choose topics for your videos that fit into your niche.

If you’re new to digital marketing or to short form video ads in particular, either way you need to know what your competitors are doing in this space.

We’ll scope out any direct or indirect competitors you have to see what they’re doing in the online world, and we’ll help you analyze to see if what they’re doing is working or not.

What kind of engagement are they getting, if any? Is it positive or negative? What kind of ads are they running? How present are they online and on which platforms?

You know what they say, “Keep your friends close and your enemies closer.”

So if you want to beat out your competitors, getting a firm grasp of what they’ve been up to and how they’ve been addressing your shared target market is a good start.

In addition to understanding your business and your audience, it’s important to understand the platform you’re advertising on if you want to see success.

Things that go viral on TikTok may not go viral on YouTube and vice versa. The tone from one platform to another can vary.

One of the perks of hiring a professional marketing company like LYFE is that we stay on top of all that so you don’t have to.

We at all times are up to date on the latest trending audios, challenges and more. And when we say, “latest,” we can mean trending as early as a few hours ago.

This helps your business stay relevant and break through the noise.

When we onboard new clients, we take the time to understand everything we can about who you are, why you do what you do and who you do it for.

Beyond just identifying your demographic, we nail down the specifics about what motivates your audience to purchase the product or service you provide.

The more we know about your business and your audience, the better we can service you.

YouTube has a wide variety of viewer ages and interests. Once you decide on your target audience, you should make all of your videos with your desired audience in mind. Choose topics for your videos that fit into your niche.

If you’re new to digital marketing or to short form video ads in particular, either way you need to know what your competitors are doing in this space.

We’ll scope out any direct or indirect competitors you have to see what they’re doing in the online world, and we’ll help you analyze to see if what they’re doing is working or not.

What kind of engagement are they getting, if any? Is it positive or negative? What kind of ads are they running? How present are they online and on which platforms?

You know what they say, “Keep your friends close and your enemies closer.”

So if you want to beat out your competitors, getting a firm grasp of what they’ve been up to and how they’ve been addressing your shared target market is a good start.

In addition to understanding your business and your audience, it’s important to understand the platform you’re advertising on if you want to see success.

Things that go viral on TikTok may not go viral on YouTube and vice versa. The tone from one platform to another can vary.

One of the perks of hiring a professional marketing company like LYFE is that we stay on top of all that so you don’t have to.

We at all times are up to date on the latest trending audios, challenges and more. And when we say, “latest,” we can mean trending as early as a few hours ago.

This helps your business stay relevant and break through the noise.

At this point, we’ll have a strong understanding of what you sell, what would motivate your target market to buy it, and how to get their attention on whichever platform we’re advertising on, be it TikTok, Instagram or YouTube.

So this is where we would plan out a video step by step, telling you exactly what to film.

The reason we have our clients film themselves is because vertical, smartphone-filmed videos outperform professional-looking videos on social media.

Customers prefer authenticity from brands, and having you film your own videos is the perfect way to give them that.

But don’t worry, you’re not responsible for the script, for thinking of what to film or anything like that.

We form the video ideas in their entirety including what you need to say and film as a result of our research.

Once you have followed our step-by-step instructions on what to film, you’ll turn that footage over to us.

From there we will piece the clips together and edit it according to our strategy.

We are very much in tune with the unique editing techniques on each platform, so we know exactly what to do to make your video fit in while your brand stands out.

Once we have finalized your video, it’s time for us to launch your video ad!

Again, we will handle everything for you here including the technical set up within the ad platform as well as the creative setup with your copy and video.

All of the same research that guides us in creating your video will guide us in creating your copy.

We will carefully select targeting options that reflect your ideal customer, and will ensure that the budget for the ad campaign does not surpass the agreed upon budget.

Once your short video ads are launched, the fun doesn’t end there!

We stay on top of your campaign, keeping a close eye on your analytics regularly.

This allows us to track the performance of your campaign and understand which ads are bringing you the most results at the lowest cost.

We implement what’s called A/B split testing so that we can identify if a certain copy, creative, or audience segment is performing better than the others.

This allows us to scale back on what isn’t working and reallocate that portion of your budget to what is.

This way, you’re not wasting your budget on creatives or audiences that aren’t converting for you.

What’s more is we’re very specific with our retargeting efforts.

Retargeting is where you send ads to people who have visited your website before.

It’s rare that people convert on the first click to your site, so you have to show them ads again to get them back to your site, and that’s what retargeting ads are for.

However, you don’t just want to retarget any and all of your website visitors.

You want to exclude people who have already purchased within a certain amount of time.

For example, if you sell pet food, you wouldn’t want to continue burning your budget delivering ads to people who just bought your pet food.

We also exclude any other pages of your website that would be irrelevant to retarget such as any “job hiring” pages you have for your business etc.

It’s little things like this that our clients appreciate as we value every single ad dollar they spend and do everything we can to maximize their budget.