Trucking Websites

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Load Your Site With The Right Features With The Best Trucking Website

All types of businesses are making their presence known online, including the trucking industry! Trucking businesses can now benefit from having a good website because most people now use the internet when they want to find a service or a product that they need. Your potential clients are using the internet too! Here are some of the key aspects of the design of a trucking company website:

User-Friendly

You have probably heard the term “user-friendly” when it comes to websites. What does it mean for a site to be user-friendly? For one, it can be applied to the content. The articles on the site should be written with the user in mind. What does that mean? It means anticipating what users are looking for when they come to your site and giving it to them. That means answering the common questions they might have and thinking about how they will move through the different pages of a site. This also leads to easy navigation. Give your website visitors the easiest experience navigating through your site by arranging menu bars, call to action buttons and more in a way that makes sense.

Consistent

Consistency is another major web design element of trucking websites. The elements of your site should remain consistent from one page to another. This will further encourage brand identity and brand recall. Does your logo look the same from one page to another? Is the typography on the site the same all throughout? If those elements are not consistent throughout your site, that can eat away from your credibility as a brand.

Originality

When designing a trucking website for a client, we make sure that we build something that’s unique and special to your brand. To begin establishing brand identity and brand recall among your clients, we want to build a website that represents your business. So, we avoid using generic templates that your competitors are using! We do include competitor research as part of our process, but we don’t just copy what we see from the rivals of our clients; we create something that’s specific to your brand and goals.

Fast Loading Time

Another crucial aspect to be considered when designing trucking websites is the loading time. Did you know that slow loading time has led to a $2.6 billion loss in revenue? This is because visitors don’t have the patience to wait for your site to load. If your website takes more than a couple seconds to load (either on a desktop or mobile device), then your visitors are exiting from your site before even looking at anything. We always make sure that the websites we design for our clients load as fast as possible.

Optimized For SEO

SEO stands for Search Engine Optimization, and it’s the umbrella term for all the steps you can take to rank your website at the top of search engine results. So for example, if someone makes a Google search (otherwise known as a keyword) that’s relevant to your trucking business, you want your website to appear as the #1 search result for them to click on! There are elements within your website design that can help make that happen. Our team is experienced in creating effective, functional and SEO-optimized website designs.

Why Does A Proper Design For Trucking Websites Matter?

Why is it so crucial to have the right design for your website? Well, there are several reasons.

First of all, a great website can help in building the credibility of your business. Imagine if your website was poorly designed, loaded slowly, and was difficult to navigate. Aside from frustrating your site visitors for sure, it will leave you looking less credible as a business as well. People will think twice before working with you because your website is a direct representation of your business and service. If your site has all the right content and features, then people will look to you as an authority within your niche. They will see you as someone they can trust when it comes to matters about trucking.

Good website design is also good for search engine optimization. As we mentioned previously, some of the things that we include in connection with designing your trucking site will help its ranking in search engine results. As you know, the number one source of traffic are search engines, so if your site is optimized, you can expect a good flow of organic, qualified traffic to come your way.

Lastly, you have to assume that your competitors are also using trucking website design to attract potential clients- your potential clients! Don’t let something as easy-to-fix as website design be the reason you lose out on clients to your competitors.

Not sure how to accomplish all this and create an effective trucking website? That’s what we are here for. LYFE Marketing has been around for several years, so we have the experience needed to execute digital marketing campaigns and website designs for clients. We have worked with businesses from all kinds of industries so we know how to adjust and perform proper research. You will not be disappointed with the output that we create for you.

Benefits Of Working With LYFE Marketing For Your Trucking Website

What are some of the things that you can expect from LYFE Marketing when you work with us? Here are a few perks to look forward to:

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Great Visual Appeal

The first thing that people will immediately notice about a website is its visual appearance. This is why when we design trucking companies websites (or any type of website!), we make sure that they have that visual appeal that can catch the attention of the audience. You want your visitors to stay long enough to read the information you want to convey. We take time in considering how to make a particular website interesting to those who will see it for the first time.

A Site That Loads Quickly

We also make a point out of designing trucking websites that load quickly. We have mentioned how important it is to note that users don’t spend too much time waiting for a site to load. They will abandon your site if it takes too long. This is why we don’t overly design pages because we know that has an impact on its loading time. We include what’s effective and what’s necessary.

A Site That’s Easy To Navigate

You have to remember, website design isn’t just about appearances. It also has to consider how the visitors will be using it. For example, a website that has all the right design features is not going to be very effective if the people visiting it can’t find information they need or take action. Users should be able to move from one section to another with ease. They must be able to easily locate the information that they are looking for right from the start. This is all about site navigation. When it comes to navigation, clarity and simplicity is the key. We make it simple for our clients’ site visitors.

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We Can Help Design Your Own Brand Guide

A brand guide is the overall plan and style guide that represents your brand. This includes fonts, colors, logos, writing tone and more. It’s made to be followed when communicating with your audience. It should be followed at all times to encourage consistency and brand identity like we mentioned earlier. While some businesses already have an existing brand guide when we start working with them, others don’t. In the case that you don’t already have an existing brand guide, we can develop a brand guide for you. This will help to maintain the consistency in visuals and messaging throughout the site. And don’t worry, we will work with you when it comes to creating your own brand guide. We want it to be true to your mission and goals as a company.

What Makes Trucking Websites Successful & Effective

What makes a website design successful? Is it the colors of the site? Is it the number of pages? Here are some of the things that we use when measuring the success of web design:

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Compatibility

These days, compatibility is a very big deal and it will continue to be so in the many years to come. More people are now using mobile devices to access the internet. This makes it crucial to have sites that display properly regardless of what device is used to view it. This is why we see to it that the sites we design are compatible with those using desktops and mobile devices alike.

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Performance

A brand guide is the overall plan and style guide that represents your brand. This includes fonts, colors, logos, writing tone and more. It’s made to be followed when communicating with your audience. It should be followed at all times to encourage consistency and brand identity like we mentioned earlier. While some businesses already have an existing brand guide when we start working with them, others don’t. In the case that you don’t already have an existing brand guide, we can develop a brand guide for you. This will help to maintain the consistency in visuals and messaging throughout the site. And don’t worry, we will work with you when it comes to creating your own brand guide. We want it to be true to your mission and goals as a company.

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Traffic

For most of our clients, the main metric that they want to see increase in terms of website design is the amount of traffic that their site receives. While we have other services like social media advertising and Google advertising that are meant for driving website traffic, a well-designed site will be set up to receive and convert that traffic. Plus, as we’ve mentioned, having a well-designed site will also help your SEO! We also offer SEO services to assist with this, but the higher your SEO rankings, the more traffic you’ll receive.

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Bounce Rate

The bounce rate is the percentage of site visitors that only visit one page before leaving. It signifies that they were unable to find what they are looking for on the site. It could be that the site was irrelevant to them or it is also possible that it had poor navigation. Whatever the case may be, a site with a good design will have a low bounce rate. This is one of the key metrics we will keep our eyes on and use as a measuring stick for success.

Why Choose LYFE Marketing?

Why choose LYFE Marketing to design your trucking website when there are so many web design firms out there? Here are just a few reasons why:

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We Are An Established Digital Firm

LYFE Marketing is not a newly-established digital marketing firm seeking its first few customers. We have been in the business for several years now and we have served hundreds of clients. When it comes to website design, we have worked with companies from diverse industries, so we know that you will have different needs when it comes to your site. We know how to adjust and execute accordingly based on your needs!

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We Have An Established Process

Because we have been working in the digital marketing field for several years now, we have become familiar with the whole website design process. This means that your time is not going to be wasted when you are working with us. We can get right down to business.

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We Have Responsive Customer Service

We might have the best designers in the industry but if we don’t provide responsive support to our customers, then it will not matter. This is why we make sure that we deliver a timely response to all of our customer requests and questions. This is ultimately your website, so we want to make sure you feel as included in the decision-making process as you want to be.

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Our Website Design Process

Here’s a general outline of the process we follow for designing a trucking website:

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Planning And Research

We do extensive research about your business, your competitors and your target audience first before doing anything else.

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Site Audit

For those with existing sites, we will conduct a site audit first to look for the changes that need to be made.

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Draft Approval

Once we have a clear idea as to what kind of site we want to create for you, we will seek your approval through a draft. We will show you how the site will look and how it will work.

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Implementation

Once you have approved of the design, we will go ahead and start the design process.

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Ongoing Maintenance

After we are finished designing your site, we offer ongoing maintenance plans! We offer these on a regular or as-needed basis to ensure that your website is continuously taken care of and optimized.

Don’t let your trucking business be left behind by the competition. Employ the website design services of LYFE Marketing now to see and experience the change that effective website design can make in your bottom line. Contact one of our specialists now!

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