In this post, we’re going to cover 6 real ecommerce case studies featuring our clients.
We’ll tackle their results and sales, as well as the exact steps we took to help them get those sales.
“There are currently 9.1 Million Online Retailers in the world and 2.5 Million of them are in the United States.”
You want to make sure your company is getting seen and heard- and most importantly purchased from- amongst all the other online retailers.
The strategies we’re sharing today that our ecommerce clients utilized are going to help you do just that.
And the last case study shows how we helped one ecommerce client make a quarter of a million dollars, so make sure you read to the very end.
6 Real Ecommerce Case Studies
Client #1: Clean Program
The first one on our list of e-commerce case studies is Clean Program. This is a business that sells wellness products such as cleanses, detox kits, and more.
The company was founded by Dr. Junger who is a well-known wellness expert and has written a book by the same name.
Their main goal when they came to us was to increase brand awareness and to bring in more customers and higher revenue.
So what were the results we generated for them? We drove 109 purchases that resulted in $20,637 in revenue.
What strategy did we use to achieve these results? The short answer is Facebook Ads.
The longer answer is that we ran add-to-cart campaigns based on purchase lookalike audiences.
Then we retargeted based on purchases, website visitors, page engagement, and high-value customers.
And ad sets advertised each different product.
By using simple, clean graphics and video assets while vigorously testing campaign setups and audiences…
…we’ve been able to increase revenue for Clean Program and create profitable campaigns for them to benefit from.
Now it’s important to note two things:
- They initially spent $15,791. They didn’t spend $100 and get 20 grand in return.
- And we leveraged their sales funnel to their advantage. We didn’t just run ads to a vague, cold audience.
We created a lookalike audience based on purchases.
And we also retargeted a warm audience of customers, social media engages, and website traffic to convert them into customers and repeat customers.
Each month seems to be more successful as we continue testing.
Client #2: Design In Machine Embroidery
Design In Machine Embroidery is a store that sells craft and design materials. They host many educational events and sell products in both B2C and B2B markets.
Our goal for them was to increase website traffic and revenue by bringing in more conversions through digital marketing campaigns. Simple as that.
So, what results did we achieve for Design In Machine Embroidery?
We brought in 1,663 purchases and $21,804 in revenue at a 13.69 ROAS. We also helped them receive 1,537 event responses at $1.00 per event response for their educational events.
How did we do it?
We ran value-based lookalike audiences and focused on bottom-of-funnel campaigns like purchases, add-to carts, and lookalikes.
We also retargeted website visitors and page engagement.
So again, we’re seeing the benefits of leveraging a Facebook and Instagram-oriented sales funnel. What do we mean by that?
Basically, you can’t move an audience down your sales funnel if you don’t have an audience to begin with.
You need to nurture people at the top of your funnel so you can convert them at the bottom.
Now next on our list of ecommerce case studies, let’s look at a client that we achieved results for via a different avenue.
Client #3: CedarCraft
For this client, we performed email marketing for them.
CedarCraft offers products that are designed for limited-space gardening. They cater to gardeners with small backyards, decks, porches, and any other garden setup.
They asked for our help in improving their online presence and sales. Knowing how effective email marketing is, we created a powerful email marketing strategy for them.
So these were the high-level results from that campaign: $12,715.81 in Total Revenue, 63 orders from email marketing, and a $215.65 average order revenue.
We created campaigns that had an open rate of 47.1% and a click rate of 13.2%.
The key to creating a successful email marketing campaign is you need to have a list of people you’re emailing that is targeted and was consensually built.
We’ve said this before on our blog but do not EVER buy an email list and just start spamming them with emails.
That’s a quick way to get banned from sending emails altogether.
The list you’re sending emails to needs to be a list that explicitly opted in YES to receive emails from you.
If you need help getting started with email marketing, you can read this post next.
Or if you’d rather just let a professional email marketing agency handle any and all of your digital marketing for you, you should know we do that for small businesses every day.
So if you want a free, custom marketing proposal to see how we could help you with a quote to go along with it, book a meeting with us today.
Client #4: Raw Chemistry
Raw Chemistry is a perfume and skincare brand that produces top-quality products made of organic, natural ingredients.
Their products range from face care and perfume to cologne using pheromones. It is also dubbed as the #1 bestseller on Amazon.
Raw Chemistry sought our agency to help them increase their brand awareness and of course, to boost their sales.
For them, we accomplished this through Google ads.
We produced 2,672 clicks, a little over 146 thousand impressions, and 72 conversions at an average cost per conversion of $12.19 for a $30 product.
Because this is a specific product, we wanted to put it in front of people who were searching relevant keywords on Google that were related to what this product offered.
This is what got them the majority of their conversions.
Then, we created a remarketing campaign to target users who had already visited their website and shown interest in buying their products but had not yet purchased them.
This helped the consumers choose Raw Chemistry over any competitors they were considering.
Client #5: Vulcan Strength
Vulcan Strength is a primary supplier of Olympic weightlifting equipment, equipment for CrossFit, Home Gym equipment, and Commercial Gym Fitness Equipment.
Vulcan Strength Training Systems is a 100% Veteran owned company and offers products manufactured both abroad, and here in the USA.
They were already a well-known and established brand, so our main goal was to increase their sales and revenue from what they were already getting.
These were the results we achieved for them: 55,652 link clicks at $0.21 cost per click, 108 purchases resulting in $77,941 revenue at a 5.38 ROAS.
Since they already had a well-known brand, we used traffic campaigns to target a variety of fitness-related keywords and income levels (CrossFit, kettlebell, etc.).
The ads we used were either dynamic ads that showed different products or video ads showing products.
We then launched conversion campaigns to solely retarget website visitors in the last 4 months.
So leveraging their existing brand awareness and increasing their traffic by targeting income and fitness interests…
…with Facebook ads helped to facilitate conversions and greatly increase their revenue and return on ad spend.
Client #6: Ellura Advocacy
Last on our list of ecommerce case studies is Ellura.
It is a proven urinary tract supplement that starts working quickly – and keeps working – to protect you from harmful bacteria in the body that leads to painful UTIs.
Ellura sought the help of LYFE Marketing to scale their purchases and profit.
This client received 5,006 purchases for over $250K in sales from our Facebook and Instagram ads.
So how did we achieve these results with our social media ads?
As we’ve seen with a few of the other ecommerce case studies today, retargeting played a big part in our campaign.
But as you can see, we also A/B split tested many different cold ad sets as well to help them consistently find new customers at an affordable cost.
But audiences weren’t the only thing we tested! We also test ad creatives and features themselves. A CTA button vs. no CTA button. Static image vs. video.
Testimonial vs. pain point-oriented copies. You name it, we tested it.
Now if you want to see the exact ads we ran in that campaign, check out our post with the top Facebook ad examples next.
But for the sake of this post, you should know that creating ads that directly addressed the audience’s pain points and potential objections to the product is what won customers.
“By 2025, ecommerce sales in the United States are expected to increase to $563.4 billion.”
You want to make sure you’re a part of those numbers by incorporating some of the strategies we’ve talked about today.