Designs In Machine Embroidery
Per Event Response
Design In Machine Embroidery is a store that sells craft and design materials. They host many educational events and sell products in both B2C and B2B.
Challenges & Objective
Our goal was to increase website traffic and further increase revenue by bringing in more conversions through digital marketing campaigns.
What Makes Our Strategy Successful
Long term client that has always performed pretty well. Good client based, good e-commerce website. Blend of B2C and B2B. David utilizes value based lookalike audiences and focuses on end of funnel (purchase, add to cart lookalikes). Retargets website visitors and page engagement. Client also does events.
- 1,663 purchases
- 13.69 ROAS
- $21,804 in revenue
- 1,537 event responses at $1.00 per event response
By honing in on successful interest based targeting utilizing value-based lookalike audiences, David has been able to greatly increase revenue for this business and build a very large retargeting audience. The business also helps by hosting events to increase brand awareness and further grow their retargeting audience.
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