Social media graphics, when done right, will positively aid in your brand’s recognition.
Great, quality business graphics can help your audience process, understand, and retain your overall message better.
The problem is, at some point, it can get tricky to keep a good variety of visuals on your social media platforms.
And this will run the risk of having potential customers scroll right through your posts no matter how great your design is.
For example, you may impress your audience with a graphic that looks like this…
…but if your next post looks like this…
…and the one after that looks like this…
…at some point, you’re going to lose your audience’s interest and they’re less likely to engage with your posts.
That’s why cycling through different types of graphics is important to break the monotony of your online visuals.
And that is why in today’s post, we’re going to go through different social media graphics ideas.
You can cycle through these ideas to maximize the visual side of your social media management.
Before we proceed with the different types of social media graphics ideas that you can design for your business…
…be sure you have your visual branding guide open in a separate window or tab.
This is to make sure you’re not straying from your brand colors, fonts, and other guidelines.
Now let’s get started!
- Product or service feature graphics
- Poll graphics
- Infographic posts
- Seasonal greetings & event posts
- Inspirational posts
Product feature graphics are perfect to highlight the very things you’re selling or the service you’re offering.
These can be lifestyle images with minimal editing, photo manipulations through Photoshop or Canva.
These can also be product or service images incorporated in a designed layout with some text in it…
…a sale graphic, or simply high-resolution on-site photos of the services that you offer.
It’s important to note that whatever type of product or service feature graphic you want to do, you make them using quality images with no motion blur.
We have a tutorial here on how to fix blurry photos that you can read next.
You’ll also want to avoid using poorly lit images to use on your graphics.
As well as remove dust, dirt, and other unwanted elements and color correct images if needed before publishing them to your social media platforms.
Here’s our tutorial on how to use patch tool in Photoshop to help you clean your images.
Also, it may seem tempting to only focus your efforts on designing these types of posts because they do after all feature what you want to sell.
But all of your other social media designs, whether they be informative, for engagement, for inspiration…
…these all are working in service of supporting your brand and what you sell.
This is why you need to make the same effort in ensuring the quality of your other social media graphics.
Next on our list of social media graphics ideas are polls.
Polls invite your audience to directly interact with your post and to share their thoughts with you.
This makes them a great help to increase social media engagement. They make your audience feel that their input or opinion is important.
These could be “Would you rather” polls, “Yes or no”, or trivia questions and the like.
For poll graphics, you don’t have to make them look too fancy.
Just be sure that your poll question and option for answers are easy to read, and the design is visually inviting for them to engage with.
Infographics are powerful visual tools that allow people to easily consume information.
When done right, they can be used to create awareness about your brand’s advocacies.
As well as what sets you apart from your competitors and why your brand can provide value or solutions to the pain points of your audience.
Given the nature of infographics, you’re most likely going to end up using more text than you usually do with your other visuals.
This is why it’s important that you’re using:
- proper typefaces,
- font weights, and
…accompanying your information with attractive illustrations or pictures that compliment your brand’s style.
89% of consumers make the effort to read online reviews before making a purchase.
This is why showcasing verified customer reviews on your feed can greatly help in increasing credibility…
…and encouraging potential customers to trust your business.
When you do feature reviews, you can either copy and paste the whole review.
Or for longer ones, quote snippets from it to use for your graphic.
Also, on an interesting note, slight imperfections in a review seem to hold more power over readers…
…with more than half of consumers saying that reviews stating minor issues seem more authentic to them.
In fact, 3 out of 5 consumers say they will continue to do more research if they see that a product only has perfect, five-star reviews.
Moving on to our list of social media graphics ideas are FAQs. FAQ stands for frequently asked questions.
These types of posts enable you to deal with specific questions that your audience has about your brand.
This is a great way to reach out and connect with your target audience.
With graphics that accompany FAQ posts, you only need to add your featured question in your graphics – with the goal of catching your audience’s attention.
You can optionally add a small portion of your answer to your graphic.
But if the answer to your FAQs is more than one or 2 sentences long, you’re best leaving the answer to the Frequently Asked Question in the post’s copy.
This is to avoid overcrowding your graphic causing your target audience to skip your post entirely.
This could be for big holidays like Valentine’s day, Halloween, Christmas, or even days that are important for your brand as well as your customers.
For example, if you sell organic products, you’ll want to give your customers a visual greeting card for Earth day.
Or if you’re a restaurant, you’ll want to celebrate World Food day with your audience.
Ideally, you want your target audience to incorporate your brand into their lives.
And getting them in the spirit of the season can go a long way…
…in establishing and further building a relationship with your customers by connecting to them on a more personal level.
Motivational graphics like quotes have shown they can be powerful when used in a way that can boost your brand.
These graphics are mostly text-based with the goal of inspiring your audience, at the same time, helping them associate your brand with positive energy.
Just be sure that the motivational quotes you’re using are related to your brand and what you sell.
Also, you’ll want to avoid using way too much text as these types of graphics are best when you’re using phrases rather than entire paragraphs.
All of the graphics we’ve mentioned today can be done in still graphic format or as moving videos.
What’s important is that, you don’t overdo one type of graphic consecutively.
And that you’re keeping a good variety of different brand-related visuals in your feed.
Now with these social media graphics ideas in the bank, you’re ready to create more visuals for your social media marketing!
And if you need help with your graphics, check out our graphic design services today.