Speed Up Your Conversion Rates With An Email Marketing Consultant
Your email marketing consultant will help you speed up your conversion rates. This will eventually lead to a significant bump in your sales cycle. Want to turn prospects into customers in record time? Turn to LYFE Marketing.
What Is Email Marketing?
You want real results. Email marketing remains the most direct and most effective option to connect with your potential customers. But email marketing has been around forever, right? Isn’t there a chance that it might be outdated?
Well, yes…and no.
Yes, it has been around a long time. But people still use email a lot. And we mean a lot. Let’s look at the numbers.
– A whopping nine billion people use email applications.
– Up to 91% of consumers check their email every day.
– Email is the top communication channel available to everyone.
Your customers check their emails on a daily basis, and you need to take advantage of that. After they’ve visited your website, they often need to be followed up with and retargeted in order to make a purchase. Most of them are just waiting to receive updates from brands like yours to make a purchase. And you can’t afford to lose that chance to your competitors.
But if you’re still not convinced, let’s talk about the return on investment. In email marketing, every $1 spent means an ROI of $44! Again, the numbers support how direct and effective email marketing is. Another advantage of email is, you actually own your email list. That’s a big deal when it comes to marketing.
An email marketing consultant can help you capitalize on all of these factors to help you see the results you’re looking for.
What Is Email Marketing?
You want real results. Email marketing remains the most direct and most effective option to connect with your potential customers. But email marketing has been around forever, right? Isn’t there a chance that it might be outdated?
Well, yes…and no.
Yes, it has been around a long time. But people still use email a lot. And we mean a lot. Let’s look at the numbers.
– A whopping nine billion people use email applications.
– Up to 91% of consumers check their email every day.
– Email is the top communication channel available to everyone.
Your customers check their emails on a daily basis, and you need to take advantage of that. After people visit your website, they often need to be followed up with and retargeted in order to make a purchase. Most of them are just waiting to receive updates from brands like yours to make a purchase. And you can’t afford to lose that chance to your competitors.
But if you’re still not convinced, let’s talk about the return on investment. In email marketing, every $1 spent means an ROI of $44! Again, the numbers support how direct and effective email marketing is. Another advantage of email is, you actually own your email list. That’s a big deal when it comes to marketing.
An email marketing consultant can help you capitalize on all of these factors to help you see the results you’re looking for.
Get An Affordable & Effective Email Marketing Consultant
Is It Possible to Do Email Marketing On Your Own?
As we mentioned above, an email marketing consultant can help you improve and get the best of your email marketing strategy. But what if you are already doing your own email marketing for your business? Do you really need to ask for help?
Well, let’s see: People receive at least 120 email messages every day on average. And if your email is one of those 120 messages in your subscriber’s inbox, what are the chances that they will view it? What are the odds that it will go straight to their trash folder without even being opened? Do your emails stand out from the rest in their inbox?
That is where an effective email marketing strategy comes in.
It paves the way and ensures that every email you send reaches the right people at the perfect time and entices them to make an action.
If you are confident that you can create an email strategy that is so powerful it can outshine the rest of the messages in your subscriber’s inbox, then sure, you can do email marketing on your own!
But wait!
We bet you’re probably asking, “how do I know if my email marketing is effective”?
Good question, let’s look at the answers.
SIGNS THAT YOUR EMAIL MARKETING STRATEGY DOESN’T WORK
Okay, so you have a solid email list, but what are you doing with it? Are you sending your potential customers regular email campaigns aside from welcoming them to your list? Do they take action when you send them emails?
When people sign up on your list, you should take advantage of it! After all, they’ve given you that info because they want to hear from your brand. They want to know more about your business. Sure, you’ve been doing email marketing for a while now, but is it really working? Read on to find out if these signs apply to you.
You’ve spent quite a while building your email list but now several people have started to unsubscribe. This is a nightmare for most marketers. People usually have their reasons as to why they hit that unsubscribe link. Whether it’s because you’re sending them too many emails or you’re not delivering the kind of content that they expect, it is all related to how you implement your email strategy.
No matter how long you’ve spent time crafting your email, if it doesn’t entice your subscribers at first glance, they won’t even bother opening it. They will probably skip, leave it unread or worse, they will simply delete it to declutter their inbox. If your email marketing fails to deliver a clear, engaging email to the right people, at the right time, then your open rate will suffer.
Your subscribers opened your email and they clicked your call-to-action link. Great! However, they didn’t push through with the action that you intended them to. Now, that’s not good. The goal of email campaigns is to persuade users to take action. So even if they click your email’s CTA link, if they don’t convert, then it’s still ultimately not effective. An effective email marketing campaign will ensure that your open rates are not wasted.
Are you seeing these signs in your email analytics dashboard? If yes, then don’t ignore the numbers! You see, doing so may hurt your business in the long run. So, let our team of email marketing consultants help you create the best email marketing strategy that is right for your business.
Why Choose Our Email Marketing Services
We’ll Guide Your Email Marketing Campaign From Start To Finish
An effective email marketing strategy should be able to guide your target market starting from the time they opt-in to your list up to the moment that they make a purchase.
Our agency has the ability to handle all aspects of your email marketing strategy. Because we are a full service agency (which means we offer many other digital marketing services outside of email marketing), we’re able to craft your email strategy with the bigger picture of your entire marketing campaign in mind.
Email Marketing Experts
If you hire a freelance email marketer, you’ll depend on his sole abilities. He will apply the techniques that he has learned so far and see if they work for your business too. The problem with this is that businesses differ even if they are in the same industry.
If you work with us, you’ll work with a team of experts who create a custom strategy for your business. Our specialists bring years’ worth of experience to the table. Part of what makes our digital marketing company the right choice for so many is that you receive more than just one person to work on your account. You get a whole team of experts dedicated to your success here at LYFE Marketing!
We Are Experienced In Email Marketing
If you think email marketing is like a one-size-fits-all kind of strategy, then think again. Every business is unique and has a specific target market. We know that.
Along with our full service comes our considerable industry experience. We know how it is to work with different companies with varying needs and demands. Because of that, we already know what it takes to work in your specific industry. We can anticipate what type of strategy you’ll need, and we can easily overcome any challenges that may arise. This will put you in a unique position of advantage over your competitors.
More Value For Your Money
Small to medium sized businesses always need to keep an eye on their budget. That’s understandable. Every business owner should invest wisely to get the most of their resources.
Here at LYFE Marketing, we understand the importance of spending your budget carefully. That is why we provide effective email marketing consultant services that you can afford. You no longer need to hire the services of one or several employees for your email marketing needs. Instead, you can get the full services of an experienced and competent agency, for less.
Our Email Marketing Services
Email Marketing Strategy
The creation of an email marketing strategy is one of our main services. We have provided email marketing to countless business owners for businesses in various industries.
We’ve worked with business owners from various starting positions: those who already know a good bit about email marketing and those who don’t know a thing about it. Regardless of where you stand, our email marketing consultants can meet you right where you’re at to help you achieve your goals.
Lead Magnets
One of the most effective ways to grow and develop your email list is by using lead magnets. These are basically small, consumable offers that serve as incentives for people to 1) give you their email address and 2) open your emails. People find it easy to provide information if they receive something of value.
Now while using lead magnets to grow the contact on your email list fall into our advertising services, using lead magnets to increase your open rates is definitely a tactic your email marketing consultant can discuss with you. As far as examples of lead magnets are concerned, this includes eBooks, free guides, checklists, and more.
Call to Actions (CTAs)
When someone lands on your web page, what is the next action you want them to take? If your aim is to convert site visitors into email subscribers, then the CTAs on your page are your means of doing that.
CTAs come in different forms, such as pop-up forms, floating headers and sidebar forms.
Advertising Campaigns
The fastest way for you to grow your email list is to simply advertise your lead magnets. And as a full service digital marketing agency, we are more than just email marketing experts. We can also consult you on advertising as well to help you navigate social media advertising and search engine advertising.
The traffic generated through advertising will then be directed to a custom landing page. This landing page is where people can opt in to your e-mail list. In turn, this should lead to an increased number of subscribers for you. If you’re interested in adding this to your email consulting services, let your LYFE Marketing representative know!
The Role of an Email Marketing Consultant
We now know you want to take full advantage of the benefits of email marketing. Its speed and directness in handling leads is unmatched among marketing strategies.
To maximize its benefits, you need someone who knows the ins and outs of email marketing. And that someone is an email marketing consultant.
So what exactly is the role of an email marketing consultant?
An email marketing consultant is a specialist in the email marketing field, They have a wide array of skills and techniques that are not limited to a certain industry. They understand that in creating an effective email strategy, it has to be personalized, and we have these consultants ready to work with you.
The consultants in our agency are highly knowledgeable and experienced. They are experts in their field. You can entrust your business’ email marketing to them, and they will guide you toward success.
This leads us to the first task our consultant will do for you: create a unique email marketing strategy.
Here are some of the most common roles of an email marketing consultant:
- To create and develop a unique email marketing strategy that is crucial to your business’ success.
- To help you build and manage a successful email list.
- To suggest promotional email designs that are both creative and convincing.
- To make sure that email marketing analytics are used for auditing campaigns.
- To analyze Search Engine Optimization (SEO) and Social Media Marketing (SMM) to optimize the email campaign.
- To improve your email campaigns based on the email marketing analytics to better increase your conversion rate.
Boost Your Sales Cycle with Email Marketing
You want quick results when it comes to your business. This translates to a faster sales cycle.
Email marketing is there for you to use and take full advantage. Do it right and reap all of its many benefits. The KPIs here include new subscribers, CTRs, and conversions. But other than analytics, it also takes expertise, a lot of hard work and dedication for it to work.
Reach your potential customers faster and simpler. Deliver what you want to say with no fuss. An email marketing consultant from our team of experts can help you do just that.
We’ve driven over 983,287 leads for clients through digital marketing.
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“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”
– David
