Social Media Management

Turn Followers into Customers

Social Media Management

Turn Followers into Customers

Social Media Management

Turn Followers into Customers

Looking to use social media to grow your business? You’re in the right place. Effective social media management transforms posts into opportunities for engagement and growth. Social media management is about turning followers into loyal customers and likes, shares, and comments into traffic and revenue.

To help you grow your business, LYFE Marketing Agency uses social media management services proven to get engagement. This is important. Post quality matters just as much as post frequency. The social media campaigns we run for our small business clients prove that using data from over 50,000 posts does lead to social media success.

What is Social Media Management?

Social media management is the ongoing process of creating, scheduling, analyzing, and engaging with content on social media platforms. It involves managing your social media accounts, monitoring conversations, and responding to comments and messages. Effective social media ensures that your brand maintains a consistent presence, builds a strong community, and maximizes engagement with your target audience. According to Hootsuite, 90% of Instagram users follow a business and 66% of Facebook users visit a local business page at least once a week. Our social media management company helps your social media accounts take advantage of that trend.

The Social Media Management Process

Social media marketing done well involves more than posting and praying for engagement. To have an effective social media account, you must create posts that speak to the right audience and compel them to comment, like, and share. Next, you must engage with your audience consistently to build trust and community. Finally, you need to ask for the sale-but only after providing at least 3x more value to your audience through your social media posts.

An effective social media management plan includes the following:


Targeted Social Media Strategy

Identifying the right platforms for your audience, creating a content calendar, and setting clear, measurable objectives. This is social media management in a nutshell.

Content Creation and Curation

Creating engaging and relevant content that resonates with your audience. This is the foundation of result-driven social media management. This includes eye-catching graphics, compelling copy, and interactive media that encourage likes, shares, and comments, increasing brand visibility. According to HubSpot, the biggest challenge marketers face on social media is creating engaging content, as reported by 27% of respondents.

Community Management and Engagement

Interacting with your audience. This is the process of managing comments, responding to messages, and engaging with followers to build a community around the brand, fostering loyalty and trust.

Analytics and Reporting

Using social media analytic tools to track the performance of your social media campaigns. By analyzing data like engagement rates, follower growth, and conversion metrics, you continuously refine your strategies to ensure optimal results. By doing this, you get great results continuously.

Paid Social Advertising

Alongside organic strategies, great social media management includes crafting targeted paid advertising campaigns on social platforms. These campaigns are designed to reach a broader audience, drive traffic to websites, and generate leads or sales.

Influencer Collaborations

Recognizing the power of influencer marketing, connect your brand with influencers whose followers align with your brand’s target audience. This approach helps in amplifying the brand’s reach and credibility.

By integrating these elements, LYFE Marketing turns social media platforms into powerful tools for business growth. Our approach increases your online presence and creates meaningful interactions that translate into real business results. Whether it’s a start-up or an established company, we tailor our services to meet the unique needs and objectives of each client, ensuring that each social media marketing campaign is as effective as possible in driving profitable growth.

Why businesses need social media management?

Business owners and entrepreneurs understand the importance of social media. It is typically one of the first things they attempt to do when starting a business. But many small businesses soon find out that doing social media marketing and doing social media marketing well are two different things.

When done well, social media management for small businesses provide the following benefits:

Brand Visibility

Enhances online presence, making the brand more visible and accessible to potential customers on platforms they use daily.

Direct Customer Connection

Establishes a direct line of communication with customers on social media channels, fostering engagement and building relationships.

Customer Insights

Provides insights into customer preferences and behaviors, enabling businesses to tailor their offerings.


Targeted Advertising

Allows for precise targeting in advertising, reaching broader and more relevant audiences.

Lead Generation and Sales

Drives sales through consistent social media posting, targeted promotions, and lead generation campaigns.

Competitive Edge

Ensures a competitive advantage in the digital marketplace by staying active and relevant on social media platforms.


Market Trends Analysis

Offers a platform to stay updated with market trends and stay relevant to what is currently trending.

LYFE’s senior social media manager, Brandi Zatorski, says that these benefits of social media management come from being consistent, using past data to improve future content, engaging with your audience, and staying up-to-date on relevant trends.

How expert social media marketers approach social media:

Your social media management service package includes all relevant platforms.

Your social media posts are crafted based on what has worked in the past.

You respond to every comment and question from your audience.

You actively look at other companies within and outside your niche for inspiration.

Your social media management pricing aligns with your social media marketing goals.

Why LYFE Marketing is the best social media management company


LYFE has social media management plans that include Facebook, Instagram, Twitter, TikTok, LinkedIn and Pinterest. Our social media marketing services include all the things you need to turn eyeballs into followers and followers into customers. We’ve worked with over 3,000 small businesses and understand what posts get engagement (regardless of your industry).

Our agency also integrates a holistic social media marketing strategy. In addition to growing your followers, we also offer email social media advertising and email marketing campaigns. All plans are designed to target and convert the audiences that grow your revenue and profit.

Socia Media Management Services You Can Trust

For over 11 years and for every industry you could imagine, LYFE Marketing Agency has created result-driven marketing strategies. Because of this, we are known as one of the best social media management companies.

Our social media services, social media pricing, and social media strategies are all designed to help grow your business. We turn small businesses into big businesses.

Beauty Brand:

A natural hair care brand used LYFE Marketing to create, run, and manage their social media management and advertising campaigns. We were referred by another marketing agency. Within 9 months, our social media agency produced the following results:

Facebook: 25,468 new fans

Instagram: 20,961 new followers

Social Media Engagement: 263,052 new engagements.

Skincare Company

A skincare company that makes a 100% natural, multi-purpose balm for your skin hired LYFE Marketing to manage their social media channels and promote audience growth for each of their platforms. We surpassed their marketing goals:

Instagram Following: +90% increase in followers

Twitter Following: +50% Increase in new followers

Total Followers: 67,233 new followers (across Facebook, Instagram, Twitter, and Pinterest)

Hotel Chain

A leading hotel chain chose our social media management company to provide consistent and faster social media followers and engagement. Using Instagram management and Facebook management, we achieved the following results:

Engagement: 833% increase in engagement MoM

Followers: 2,500% follower growth MoM

Responses: 50%+ faster response rate

Organic Social Media Vs Paid Social Media

Navigating social media effectively means understanding two key concepts: organic and paid social media. Organic social media is all about natural, unpaid, growth – think posting engaging content that naturally attracts and retains followers. It’s about building a genuine connection with your audience over time. Then there’s paid social media, where you use advertising dollars to reach a broader audience quickly and precisely. This method gets your message in front of the right people, right away. Both strategies have their strengths, and using them together can power up your social media presence, making it more effective in connecting with your audience and achieving your goals. This approach isn’t just about growing numbers; it’s about creating real impact and opening doors to new opportunities.

Here is a breakdown highlighting how they can be effectively used in different scenarios for social media marketing:


Paid social media generally has a higher reach compared to organic, as it can target a broader audience.


Organic social media typically sees higher engagement rates, as it relies on genuine interaction and content.


Paid social media offers more precise targeting options, allowing for a more specific audience reach.



Organic social media scores higher in cost-effectiveness, as it primarily involves non-paid strategies.


Paid social media provides more comprehensive measurement and analytics capabilities.

Content Lifespan

Organic content often has a longer lifespan, remaining relevant and discoverable over time

Time to Results

Paid social media tends to deliver faster results, ideal for time-sensitive campaigns.

Combine Both for Maximum Impact:

The best social media management agencies use a mix of organic and paid strategies can create a powerful social media strategy. Organic content builds and nurtures your brand’s community, while paid promotions amplify your reach and bring in new audiences. This combination ensures a well-rounded social media approach, maximizing the opportunities for engagement and growth.

Social Media Management Strategies for
Small Businesses

Every social media management firm is different but only the pros will craft a strategy that is truly custom to your business and budget.

We offer the following social media management types:

  • Small business social media management
  • Franchise social media management
  • Industry-specific social media management
  • Multi-channel social media management
  • White-label social media management

Our social media management plans include:

  • Content Calendars: Plan and schedule your custom social media posts in advance. This ensures a consistent flow of content and engagement.
  • Audience Engagement: Regularly monitor and respond to comments, messages, and mentions. Encourage conversations, ask questions, and show genuine interest in your audience’s opinions.
  • Monitor Brand Mentions: Keep track of mentions of your brand or relevant keywords on social media. Respond to positive mentions and address any negative feedback promptly and professionally.
  • Stay Updated with Industry Trends: Stay informed about the latest trends, news, and updates related to your industry. Incorporate relevant topics into your content strategy to stay relevant and engage your audience.
  • Continuously Analyze and Optimize: Regularly review your social media analytics to identify what’s working and what’s not. Adjust your strategies, content, and posting times based on the data insights gained.

Our social media management tools include:

  • Social Media Scheduling Tools: These tools allow us to schedule and automate your social media posts, ensuring consistent posting and saving time. Examples include Hootsuite, Buffer, and Sprout Social.
  • Social Listening Tools: These tools help monitor conversations and mentions of your brand across social media platforms. They provide insights into customer sentiment, industry trends, and competitor analysis. Examples include Brandwatch, Mention, and Awario.
  • Analytics Tools: Social media analytics tools provide in-depth data analysis and reporting on your social media performance. They help you track key metrics, identify trends, and make data-driven decisions. Examples include Google Analytics, Facebook Insights, and Twitter Analytics.
  • Content Creation Tools: Tools like Adobe Photoshop allow us to create visually appealing and engaging content for your social media posts.

Our step-by-step social media management process:

  • Define your goals: Determine what you want to achieve through social media marketing, whether it’s increasing brand awareness, driving sales, or improving customer engagement.
  • Identify your target audience: Understand who your ideal customers are, their demographics, interests, and online behaviors. This will help us tailor your content and messaging to resonate with them.
  • Choose the right platforms: Select social media platforms that align with your target audience and business goals. Popular platforms include Facebook, Instagram, Twitter, LinkedIn, and YouTube.
  • Create engaging content: Develop high-quality and relevant content that appeals to your target audience. This can include blog posts, videos, infographics, and interactive posts.
  • Engage with your audience: Actively respond to comments, messages, and mentions on social media. Encourage conversations, ask questions, and show genuine interest in your audience’s opinions.
  • Analyze and optimize: Monitor your social media performance using analytics tools and make data-driven decisions to improve your strategies. Adjust your content, posting times, and advertising campaigns based on the insights gained

Get in touch with our social media management agency to build you a custom social media strategy today.

Social Media Platforms We Manage

After creating 500,000+ pieces of content for over 2,000 companies, we provide social media management for the most widely used social media platforms. Our expertise across various platforms shapes how we approach each one.

As an award-winning social media management agency, our expertise across various platforms shapes how we approach each one:


Facebook Management

On Facebook, social media management is all about community building and engagement. We focus on creating content that resonates with your audience, sparking conversations and driving interactions. It’s not just about posting; it’s about creating a narrative that aligns with your brand values and speaks directly to your audience. We leverage Facebook’s robust analytics to refine our strategy continually, ensuring that every post contributes to your overarching business goals.

Instagram Management

Instagram is the visual heartbeat of social media. Our social media management strategy here is twofold: stunning visuals and compelling stories. We curate high-quality images and videos that capture your brand’s essence, paired with captions that drive engagement. Utilizing Instagram’s various features like Stories, Reels, and IGTV, we create a multi-faceted presence that not only showcases your brand but also builds a genuine connection with your audience.


TikTok Management

On Facebook, social media management is all about community building and engagement. We focus on creating content that resonates with your audience, sparking conversations and driving interactions. It’s not just about posting; it’s about creating a narrative that aligns with your brand values and speaks directly to your audience. We leverage Facebook’s robust analytics to refine our strategy continually, ensuring that every post contributes to your overarching business goals.

LinkedIn Management

LinkedIn is the professional face of your brand. Our focus here is on thought leadership and industry expertise through social media management. We create and share content that positions your brand as a leader in your field, from insightful articles to engaging company updates. Networking is key on LinkedIn, and we strategically engage with other industry professionals to expand your reach and influence.


Pinterest Management

Pinterest is where inspiration meets intention. Our social media management strategy revolves around creating visually appealing, ‘pin-worthy’ content that drives traffic back to your site. We focus on SEO-rich descriptions and strategic pinning practices to maximize visibility. Pinterest is not just about beautiful images; it’s about positioning those images to inspire action, be it a visit to your website or a direct purchase.

In each of these platforms, our goal is to tailor a strategy that not only fits the unique culture and audience of the platform but also aligns perfectly with your brand’s identity and objectives.

LYFE’s Social Media Management Services

Social Media

Our social media marketing and management service is about creating a comprehensive strategy that encompasses all aspects of your brand’s online presence. LYFE’s social media managers focus on understanding your audience and crafting a narrative that resonates across platforms. It’s not just about posts and likes; it’s about building a cohesive brand story that engages and converts, leveraging analytics to continuously refine our approach.

Social Media

When it comes to social media advertising, precision and targeting are key. Our advertising specialists create compelling ad campaigns that speak directly to your target audience. Utilizing advanced targeting tools, our social media management company ensures that your ads reach the right people and maximize ROI. Our focus is on crafting messages that not only attract but also convert, making every ad dollar count.

Social Media

Content is the cornerstone of social media success. We specialize in creating content that’s not only engaging but also aligns perfectly with your brand voice. From eye-catching graphics to impactful videos, our social media management services ensure that every piece of content tells a part of your brand story, driving engagement and building a loyal following.

Social Media

Design in social media is about making a visual impact. Our designs are not just aesthetically pleasing but also strategically crafted to grab attention in a crowded social media marketing space. Our in-house graphic designers understand the nuances of each platform and design content that’s optimized for performance, whether it’s a Facebook cover, an Instagram story, or a Twitter graphic.

Short Video

Managing short video content like Reels and TikToks is all about capturing the essence of your brand in bite-sized, engaging clips. We focus on creativity and trend-capturing to create videos that are not just seen but remembered. Our approach to social media accounts is to blend brand messaging with the platform’s unique culture, creating content that’s both shareable and brand-centric.

Short Video

Advertising through short videos requires a balance of captivating content and strategic placement. We create ads that are not just brief but bold, harnessing the power of platforms like TikTok and Instagram Reels to deliver your message. Our focus is on creating ads that don’t just blend into the feed but stand out, driving both brand awareness and conversion.

In each of these areas, our goal is to ensure that every aspect of your social media presence is not just active but effective, driving real results and helping you achieve your business objectives.

Multi-Platform Social Media Management

Incorporating multiple platforms in your social media strategy helps amplify your reach and impact. Here are some tips we use with our clients for effective multi-platform marketing:


Develop a cohesive brand identity

Create a consistent visual and verbal tone across all platforms. Ensure your brand’s messaging, colors, and designs are uniform to be easily recognizable by users.


Customize content for each platform

While maintaining brand cohesion is essential, don’t forget to adapt your content to meet each platform’s unique requirements and audience expectations.


Leverage platform-specific strengths

Highlight your brand’s strengths and values by creating content that takes advantage of each platform’s distinctive features. For example, use Instagram’s visual format to showcase your product’s design or TikTok to create a viral challenge.


Plan cross-platform campaigns

When launching a new product or campaign, ensure that you tailor your message for each platform, create platform-specific content, and synchronize your publishing schedule to maximize visibility and engagement.


Analyze data and optimize

Regularly review the performance of your content across platforms. Understand what works and doesn’t work, and refine your strategies accordingly.



By mastering the unique aspects of each social media platform and incorporating a well-rounded content strategy, you’ll be well on your way to achieving success in the ever-evolving world of social media management.

White Label Social Media Management

As a well-respected and award-winning social media marketing agency, our white-label social media management services are designed to empower other agencies by creating top-tier content for their clients. White-label social media management is a specialized service where an agency creates and manages social media content for other businesses under their brand name. Essentially, we act as a behind-the-scenes partner, allowing other agencies to offer full-scale social media services to their clients without having to invest in developing these capabilities in-house.

White-label social media services provide the following benefits to our agency partners:

Tailored Content Creation

  • We craft customized content that aligns with your client’s brand voice and objectives.
  • Our approach is flexible, adapting to different industries and target demographics.

Seamless Brand Integration

  • Our content seamlessly integrates with your client’s existing branding and marketing strategies.
  • We ensure consistency across all social media channels, maintaining a unified brand image.

Expertise Across Platforms

  • Our team is proficient in managing a range of social media platforms, from Facebook and Instagram to LinkedIn and TikTok.
  • We stay ahead of trends and platform updates to ensure content is always fresh and relevant.

Confidential and Reliable Service

  • We operate under strict confidentiality, ensuring that our partnership remains behind the scenes.
  • Our reliability and professionalism make us a trusted partner for agencies looking for white-label services.

Analytics and Reporting

  • We provide comprehensive analytics and reporting, allowing agencies to showcase tangible results to their clients.
  • Our data-driven approach helps in refining strategies and improving client satisfaction.

Our white-label social media management services are designed to extend your agency’s capacity and capabilities, helping you deliver exceptional value to your clients without expanding your in-house team.

Why LYFE Marketing as your Social Media Management Agency

LYFE Marketing stands out as the ideal social media management agency for small businesses for several compelling reasons. Our approach is tailored to the unique needs and challenges of small businesses, ensuring that your social media presence is not just maintained, but actively contributes to your growth and success. You no longer need to search “social media management near me.” You’ve found it.

Customized Strategy

We recognize that every small business has its own story and audience. Our strategies are customized to reflect your unique brand voice and objectives, ensuring that your social media content resonates with your target audience.

Affordability and ROI

Understanding budget constraints of small businesses, we are a social media management agency priced to deliver maximum return on investment. We focus on strategies that drive real results – be it brand awareness, customer engagement, or sales.

Expertise Across Platforms

Our social media management team has extensive experience across all major social media platforms, including Facebook, Instagram, LinkedIn, and more. This diverse expertise means your business benefits from the best practices tailored for each platform.

Data-Driven Approach

We’re a social media management company that uses analytics to guide our strategies, ensuring that every decision is backed by data. This approach allows us to continually refine and optimize your social media campaigns for better performance.

Time-Saving Solution

As a small business owner, your time is valuable. By using us as your social media manager, we free up your time so you can focus on other critical aspects of your business.

Personalized Attention

We pride ourselves on offering personalized attention to each of our clients. You’re not just another account; your business’s success is our priority, and we work closely with you to ensure that your social media management goals are met.

Choosing LYFE Marketing means partnering with a team that’s committed to making your small business stand out in the crowded digital space. We bring the expertise, tools, and personalized attention that can help propel your business to new heights through effective social media management.