Dental Advertising
More New Patients with Dental PPC
19% Of Americans Do Not Go To Dental Care Facilities Because
They Cannot Find One Convenient To Them
As a dentist, this statistic probably disappoints you. But with the great technology we have today, your dental clinic has the power to change this statistic and make sure more people see how convenient your dental practice is to them.
And what is the solution we’re talking about? Dental advertising with pay-per-click ads.
Fast Results
One of the best things in implementing PPc marketing campaigns is that there’s no need to wait for results. When it comes to advertising with PPC for dentists, after your ads are created and published, they will begin running and instantly place your dental practice website on the first page of Google. You can quickly start driving traffic to your website’s landing pages.
Increased Web Traffic
Dental PPC advertising helps drive traffic to your dental service website so potential patients can view your services, team, and learn a little more about you. This increased traffic will also improve the success you see with the rest of your dental marketing efforts.
Brand Recognition
PPC for dentists allows your practice to take up more online presence with your ads, so you can be sure to have the greatest exposure and brand recognition for your practice and services you offer. The more often your ads are seen by more potential dental patients, the greater presence your practice will have in their minds.
Dental Advertising with PPC for Dentists
Is your dental health business showing up at the top of the page when people search for a dentist near them? If the answer is no, then you probably aren’t running ads using PPC for dentists. You should be, and we can help you do that.
As a new dentist, it’s easy for you to be left behind by your already established rivals in the dental industry. That is especially true if you are not implementing any dental marketing for your local business.
Now that you can no longer solely rely on traditional methods such as giving out flyers, business cards, direct mail, referrals or word of mouth- an online marketing plan is essential to any business’ success today.
Contact our team of dental advertising specialists to get your practice showing as #1 today! You’ll be glad you did.
Feel free to read more below about how dental PPC advertising can grow your practice tremendously (and fast!).
Why Your Organization Needs Google AdWords for Nonprofits
There are a multitude of reasons that your practice needs PPC advertising, but one of the most important benefits you can get is of course, getting new patients. That’s exactly what you will get with dental PPC. We can control every detail of your ads to be sure to target the right people at the right time with the right message.
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Quality Leads and Conversions
Pay-per-click dental advertising brings you the most qualified prospects and sees some of the highest conversion rates because you are able to manipulate the ads and target audience to exactly what you want in a prospective patient. So when you incorporate PPC advertising on your dental marketing, expect to boost your return on investment.
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Controlled Advertising
It doesn’t matter why particular types of oral health services you are promoting- whitening, invisalign, and etc., PPC ads can help you reach your specific target audience. With dental PPC ads, you can control every aspect of your advertising efforts from the audience, to the copy, to the bidding and ad placement. With this marketing idea, you can feel like you’re 100% in control of your budget, ad spend, and who is seeing your ads. Wasted clicks are no longer with the level of control you have in paid search advertising.
#1 Position = More Patients
As a dentist, you want nothing more for your dental practice than to make more new patients smile. Well how do you do that exactly? You get more patients! And how do you get more patients? You invest in our dental advertising services. If you want your practice to be the first dental office users see on their screen, then you absolutely must have dental PPC ads and strong marketing consultants helping you along the way. (That’s where we come in). We’re ready to help you start advertising today!
What’s Most Important For Success With Dental PPC Advertising
During the strategy phase of your dental PPC marketing campaign, we will determine who your target audience is, ad budget, the maximum bid price for your ad campaigns, and the average value of a patient for your practice. These metrics will help us during the next phase of building your campaign.
During the second phase of building your dental care campaign, we will identify the best keyword opportunities for your practice that align with your audience, goals, and budget. We will also analyze your competition and the ads they are associating with similar keywords to ensure we target keywords that will give your dental office the competitive advantage.
Your experienced dental advertising specialist will then create custom ad copy aligned with the practice your message wants to send to capture leads. We will send the ads to you for review and approval before launching them.
After your ads are launched and running, we will track performance daily. We do not use a hands off approach or bots. You can rest assured that your dental PPC ads will be monitored and optimized by your dedicated advertising specialist each day. Our dental advertising services also include display remarketing. Once enough people have viewed your site, we will create and optimize display ads to capture possible lost leads and keep your practice top of mind so they will become your patient.
When we set up your dental PPC ads, we also install conversion tracking so we are sure to get the most accurate reporting possible. Each month your ad specialist will send you a detailed report depicting your progress in ad rankings, ad relevance, cost per click, cost per conversion, and discuss budget usage and keyword opportunities that could further improve your ad deliverance and conversions. You can also choose to set up bi-monthly meetings to discuss your marketing campaign.
Key Elements: Dental PPC
We operate and manage results driven dental advertising PPC campaigns. We accomplish this using a few proven tactics:
Keyword Research
We make sure your ad campaigns are targeting the right searches for the most qualified future patients.
Relevant Ad Copy
Capturing the user’s attention is key to getting the click and the conversion into a patient.
Split Testing Ads
Continuous testing is the best way to see the greatest results.
Ongoing Research & Optimization
Knowing patient preference changes will aid in the proper optimization of ads.
Why Our Dental PPC Services Are Your Best Choice For Advertising
Work with an online marketing company like ours that knows dentistry, has worked within your industry, and can help you grow into the leading community practice you are meant to be. Our extensive dentistry experience makes us the best choice when selecting a dental advertising firm. We promote your practice through consistent dental PPC best practices that get you the new patients you want.
You don’t want to work with an advertising specialist that doesn’t know the lingo of your industry or have experience in dental advertising. We know this, and we understand your concerns, which is why you don’t have to look any further. Our specialists are segmented by department and industry, so you can rest assured that you will receive quality ads and attention to detail with our dental PPC services.
We are a full-service dental advertising company meaning we not only offer dental PPC services for your business but also a multitude of other digital marketing services that will enhance the results of your PPC dental advertising efforts. Our clients often find that combining our dental PPC services with our email marketing and social media marketing services gets them a greater return. Contact our full-service marketing team to get started on a successful dental advertising campaign.