Atlanta Hawks

Hawks Twitter

The Results

192K+

Twitter User
Impressions

89K+

Twitter User
Accounts Reached

Background

The Atlanta Hawks came to LYFE Marketing with very specific objectives. They wanted to “make The Hawks a trending Twitter topic” and they wanted to create “massive word-of-mouth surrounding Hawks basketball.”

So we did just that!

Campaign Results

SOCIAL MEDIA CAMPAIGN

  • We were able to reach 89K+ Twitter user accounts.
  • We were able to get 192K+ Twitter user impressions.
  • We accomplished this with targeted outreach and a ticket giveaway.

Our Strategy

  • Organic follower growth
  • Engagement outreach methods on Twitter

Conclusion

We implemented organic follower growth & engagement outreach methods on Twitter to achieve their goals of increasing brand awareness & therefore ticket sales! A ticket giveaway really helped to create buzz and become a trending hashtag on Twitter!

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