Atlanta Hawks
The Results
192K+
Twitter User
Impressions
89K+
Twitter User
Accounts Reached
Background
The Atlanta Hawks came to LYFE Marketing with very specific objectives. They wanted to “make The Hawks a trending Twitter topic” and they wanted to create “massive word-of-mouth surrounding Hawks basketball.”
So we did just that!
Campaign Results
SOCIAL MEDIA CAMPAIGN
- We were able to reach 89K+ Twitter user accounts.
- We were able to get 192K+ Twitter user impressions.
- We accomplished this with targeted outreach and a ticket giveaway.
Our Strategy
- Organic follower growth
- Engagement outreach methods on Twitter
Conclusion
We implemented organic follower growth & engagement outreach methods on Twitter to achieve their goals of increasing brand awareness & therefore ticket sales! A ticket giveaway really helped to create buzz and become a trending hashtag on Twitter!
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