University Realty

University Realty
Photo Credit: University Realty

The Results

2,326

Leads

561%

Follower Increase

$35.09

Per Lead (Cost Per Acquisition)

Background

University Realty is a student housing property for Drexel, Penn and Temple colleges that offer bright and beautiful apartments a short distance from campus.

Entering peak leasing season, University Realty reached out to us to help them grow a social media presence that would create awareness of their properties and drive a dramatic increase in leads.

Social Ad Results

CAMPAIGN LEVEL

  • 2,326 Leads
University Realty

AD SET LEVEL

  • Custom Audiences
  • Retargeting
University Realty

THE AUDIENCES WE USED

  • We used interest-based targeting for a while and retargeted those people who visited the website or landed on the landing page.
University Realty

Top Ads & Destination URL

University Realty
University Realty
University Realty
University Realty
University Realty

Conclusion

To meet University Realty’s goal of driving sales, we decided on a strategy to maximize Facebook, Twitter and Instagram. Facebook’s advertising platform allowed us to reach a massive number of students with very target messaging to drive leads and Twitter and Instagram allowed for one-on-one communication to build authentic relationships with their target audience.

Overall, our strategy proved highly effective, driving over 2,000 leads and 4 million impressions.

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“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”

David