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University Realty is a student housing property for Drexel, Penn and Temple colleges that offer bright and beautiful apartments a short distance from campus.


Entering peak leasing season, University Realty aimed to grow a social media presence that would create awarness of their properties and drive a dramatic increase in leads.

Our Solution

To meet University Realty’s goal of driving sales, we decided on a strategy to maximize Facebook, Twitter and Instagram. Facebook’s advertising platform allowed us to reach a massive number of students with very target messaging to drive leads and Twitter and Instagram allowed for one-on-one communication to build authentic relationships with their target audience.

Overall, our strategy proved highly effective, driving over 100 leads and 100,000 impressions in less than a 30 days.