University Realty
The Results
2,326
Leads
561%
Follower Increase
$35.09
Per Lead (Cost Per Acquisition)
Background
University Realty is a student housing property for Drexel, Penn and Temple colleges that offer bright and beautiful apartments a short distance from campus.
Entering peak leasing season, University Realty reached out to us to help them grow a social media presence that would create awareness of their properties and drive a dramatic increase in leads.
Social Ad Results
CAMPAIGN LEVEL
- 2,326 Leads
AD SET LEVEL
- Custom Audiences
- Retargeting
THE AUDIENCES WE USED
- We used interest-based targeting for a while and retargeted those people who visited the website or landed on the landing page.
Conclusion
To meet University Realty’s goal of driving sales, we decided on a strategy to maximize Facebook, Twitter and Instagram. Facebook’s advertising platform allowed us to reach a massive number of students with very target messaging to drive leads and Twitter and Instagram allowed for one-on-one communication to build authentic relationships with their target audience.
Overall, our strategy proved highly effective, driving over 2,000 leads and 4 million impressions.
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We’ve driven over 983,287 leads for clients through digital marketing.
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