75 Domino’s Pizza Locations

Image Credit: Domino’s

The Results

197.87% increase

Facebook Fans

137% increase

Facebook Post Engagement

3,090

new Facebook likes

Background

Domino’s is a popular restaurant chain known for their pizza. Their franchise has been going strong for almost 60 years, and they have locations all over the world in over 80 countries.

Domino’s came to LYFE Marketing with a goal to have “more active and engaged fans on Facebook” and to have “every comment – good or bad responded to in a timely manner” for 75 of their Washington locations.

Social Ads Results

CAMPAIGN LEVEL

  • 3,090 new Facebook likes (a 197.87% increase)
  • 137% increase in Facebook post engagement

AD SET LEVEL

  • Boosted posts
  • Video content
  • Localized targeting

THE AUDIENCES WE USED

  • Residents local to each location
  • Domino’s email subscribers
  • Viewers who prefer video content
Image Credit: Domino's Pizza
Image Credit: Domino's Pizza

Client Satisfaction

Dominos Review

Conclusion

Domino’s wanted to increase Facebook engagement for 75 of their Washington locations. And within just 4 months, we increased their Facebook page likes (or fans) by 3,090 through the use of targeted, page like ads. We also fostered engagement through boosted posts & by responding to comments through daily monitoring!

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