75 Domino’s Pizza Locations
Image Credit: Domino’s
The Results
197.87% increase
Facebook Fans
137% increase
Facebook Post Engagement
3,090
new Facebook likes
Background
Domino’s is a popular restaurant chain known for their pizza. Their franchise has been going strong for almost 60 years, and they have locations all over the world in over 80 countries.
Domino’s came to LYFE Marketing with a goal to have “more active and engaged fans on Facebook” and to have “every comment – good or bad responded to in a timely manner” for 75 of their Washington locations.
Social Ads Results
CAMPAIGN LEVEL
- 3,090 new Facebook likes (a 197.87% increase)
- 137% increase in Facebook post engagement
AD SET LEVEL
- Boosted posts
- Video content
- Localized targeting
THE AUDIENCES WE USED
- Residents local to each location
- Domino’s email subscribers
- Viewers who prefer video content
Client Satisfaction
Conclusion
Domino’s wanted to increase Facebook engagement for 75 of their Washington locations. And within just 4 months, we increased their Facebook page likes (or fans) by 3,090 through the use of targeted, page like ads. We also fostered engagement through boosted posts & by responding to comments through daily monitoring!
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– David
