Image: PoolTree System
Cost Per Click
The company’s owners have 65 years of experience in the pool industry and have extensive knowledge of the retail, construction, maintenance, and service aspects of swimming pools. This client sells a product that eliminates or greatly reduces wintertime maintenance for above-ground swimming pools. They sell online through a Shopify store and Amazon, and to some pool stores. This product is patented, trademarked, and has been sold across the US since 2009.
Challenges & Objective
This client has been in business for many many years and is an established brand. Our goal was to increase their awareness and reach people who have pools that may not already know about Pool Tree System.
What Makes Our Strategy Successful
Traffic campaign focuses on specific states and swimming interests. Clicks are mainly driven by an ad that focuses on customer reviews.
- 7,380 link clicks
- $0.07 cost per click
- 10.58% CTR
- $495.74 monthly budget
By using specific location and interest targeting, the account manager was able to bring in a huge increase in website traffic with a great 10% click-through rate and low cost per click.
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