Social media is playing an ever-increasing role in the world today. Because of this, businesses like banks must utilize it now. We have a team of social media specialists who will work on improving your social media presence on the platforms that are right for your bank by creating content that is engaging and interesting. Social media content is great for spreading brand awareness and establishing your credibility in your industry. Social media advertising is also a great way to increase your post engagement and social media followers as well as drive website traffic and conversions! Whether you use social media content or social media advertising or both, we can work together to establish your bank’s brand.

When customers are comparing services, such as deciding which bank accounts they want to utilize or which local bank branches they can go to, more often than not they turn to a search engine like Google. Now, if you understand how search engines work, you can optimize your site so that it appears at the top of the search engine results page. This will result in more traffic. In fact, Google is responsible for 94% of the total organic traffic. Not only that, 18% of all local based searches resulted in a sale within a day. These numbers prove how powerful a search engine is. And this is because people tend to automatically trust the first few search results that Google displays. One way to ensure top organic rankings like that is through search engine optimization (SEO).

Search Engine Marketing (SEM), which consists of Pay-Per-Click (PPC) ads, is one of the best marketing tactics that you can use to help draw attention to your bank on search engines like Google. We can place pay-per-click ads on Google which will target people within your target audience who are searching for services that are similar to yours. We will also retarget your previous website visitors with display ads on selected digital channels. People often need multiple touch-points with your brand in order to choose you over competitors, and that’s where retargeting helps! Using PPC Display ads to retarget website visitors helps keep your bank in the forefront of their minds. You can surely increase your profits with our search engine marketing PPC services.

We have email marketing specialists who can develop email newsletters or full drip-email campaigns on banking and other financial literacy topics that your subscribers will find interesting. Email marketing gives businesses a new and more convenient way to stay connected with their current and potential customers. Our services include everything from email list management and newsletter design and creation to execution & reporting. We always do our research to best understand your goals and your target audience, thus improving your customer relationships. What emails would they gain value from and want to see from you? This helps us increase your open & click rates and ultimately your clientele.

All of your marketing efforts usually point towards your website. Whether it’s to schedule an appointment or phone call through your site, or to fill out a Contact Us form etc., you usually want to send people to your website to inform them about your bank (and also to cookie them and track them moving forward!). This is why your website should be designed well and in a way that will convey the right messages, whether directly or indirectly. Our website designers know how to create websites that can be pleasing aesthetically to site visitors and at the same time enhance their customer experience. We will work closely with you to find out your preferences.