Bank Marketing

Satisfy More Clients

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INCREASE YOUR BANK CUSTOMERS WITH OUR BANK MARKETING

As the banking industry grows, it can be difficult to stand out from competitors and find new customers. This is why internet marketing now plays a very crucial role in growing your bank. Our bank marketing strategies will allow you to be discovered by your potential customers more easily. Let us help you take your bank’s marketing plan to the next level.

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Social Media

Social media is playing an ever-increasing role in the world today. Because of this, businesses like banks must utilize it now. We have a team of social media specialists who will work on improving your social media presence on the platforms that are right for your bank by creating content that is engaging and interesting. Social media content is great for spreading brand awareness and establishing your credibility in your industry. Social media advertising is also a great way to increase your post engagement and social media followers as well as drive website traffic and conversions! Whether you use social media content or social media advertising or both, we can work together to establish your bank’s brand.

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SEO – Organic Traffic

When customers are comparing services, such as deciding which bank accounts they want to utilize or which local bank branches they can go to, more often than not they turn to a search engine like Google. Now, if you understand how search engines work, you can optimize your site so that it appears at the top of the search engine results page. This will result in more traffic. In fact, Google is responsible for 94% of the total organic traffic. Not only that, 18% of all local based searches resulted in a sale within a day. These numbers prove how powerful a search engine is. And this is because people tend to automatically trust the first few search results that Google displays. One way to ensure top organic rankings like that is through search engine optimization (SEO).

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PPC & Google Ads

Search Engine Marketing (SEM), which consists of Pay-Per-Click (PPC) ads, is one of the best marketing tactics that you can use to help draw attention to your bank on search engines like Google. We can place pay-per-click ads on Google which will target people within your target audience who are searching for services that are similar to yours. We will also retarget your previous website visitors with display ads on selected digital channels. People often need multiple touch-points with your brand in order to choose you over competitors, and that’s where retargeting helps! Using PPC Display ads to retarget website visitors helps keep your bank in the forefront of their minds. You can surely increase your profits with our search engine marketing PPC services.

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Email Marketing

We have email marketing specialists who can develop email newsletters or full drip-email campaigns on banking and other financial literacy topics that your subscribers will find interesting. Email marketing gives businesses a new and more convenient way to stay connected with their current and potential customers. Our services include everything from email list management and newsletter design and creation to execution & reporting. We always do our research to best understand your goals and your target audience, thus improving your customer relationships. What emails would they gain value from and want to see from you? This helps us increase your open & click rates and ultimately your clientele.

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Website Design

All of your marketing efforts usually point towards your website. Whether it’s to schedule an appointment or phone call through your site, or to fill out a Contact Us form etc., you usually want to send people to your website to inform them about your bank (and also to cookie them and track them moving forward!). This is why your website should be designed well and in a way that will convey the right messages, whether directly or indirectly. Our website designers know how to create websites that can be pleasing aesthetically to site visitors and at the same time enhance their customer experience. We will work closely with you to find out your preferences.

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Content Marketing

We have experienced content creators who will create customized content to publish on your website. We have a proven process for content creation that covers the development of topics, research, actual writing, and publishing of the content on your site. Content allows you to provide value to your target audience, and it also helps answer all of the questions your website visitors may have. We do our research in advance to know what kind of content your specific customer base would want to see on various marketing channels. In creating valuable content, you start to build trust between your current customers and your brand, and trust is what will ultimately help them choose your bank over competitors! We can help you draw more clientele through content marketing.

WHY YOU NEED BANK MARKETING SERVICES

Just like most businesses today, your bank needs the boost that can be provided by digital marketing services. Here are some numbers that portray the effectiveness of digital marketing:

  • 84% of online marketers say that blogging is 13x more likely to bring in positive ROI.
  • 93% of marketers stated that social media videos have helped them convert a lead into a paying customer.
  • 78% of location based searches using mobile phones result in offline purchases.
  • 94% of mobile banking clients stated that they use online banking platforms at least once a month.
  • According to banking industry facts, functional mobile apps and digital banking platforms are among the most effective ways to retain current customers.
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web-design-services-for-small-business

WHY YOU NEED BANK MARKETING SERVICES

Just like most businesses today, your bank needs the boost that can be provided by digital marketing services. Here are some numbers that portray the effectiveness of digital marketing:

  • 84% of online marketers say that blogging is 13x more likely to bring in positive ROI.
  • 93% of marketers stated that social media videos have helped them convert a lead into a paying customer.
  • 78% of location based searches using mobile phones result in offline purchases.
  • 94% of mobile banking clients stated that they use online banking platforms at least once a month.
  • According to banking industry facts, functional mobile apps and digital banking platforms are among the most effective ways to retain current customers.
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Those numbers alone give most small business owners reason enough to concentrate more marketing efforts into digital marketing.

Banks are not like other businesses. You are not aiming to sell products to your customers but rather a service and sense of trust. Most people who are looking for banks online have a strong desire to improve their financial situation. Digital marketing for your bank should aim to deliver high value to your clients while satisfying your goal to increase your customer base.

With the bank marketing services that we provide, you can develop better customer relationships with both your current and potential customers. These relationships can foster more referrals and increased awareness for your business. Trust is usually a crucial component between brand and consumer for most businesses, but it’s an essential part of a customer’s purchasing decision with banks. Our digital marketing agency can help you establish your brand as a credible resource that clients and potential clients alike can trust and rely on.

Benefits Of Bank Marketing

With the help of our bank marketing ideas and services, you will have a measurable means of growing your bank. You will be able to:

Build Trust With Your Clients

Before opening up a savings account, there are a lot of factors that a person considers before coming up with a decision. And one of those factors is the credibility of the bank. Can they really entrust you with their hard-earned money? For that to happen, you need to be transparent with your clients. With bank marketing, you will be able to build your credibility and enrich your relationship with them.

Help Your Clients To Find You When They Need You

Did you know that more than half of the internet usage worldwide is made through mobile devices? We all know that people now have fast-paced lives. So if they want to check out your bank on whatever device and channel they are using, your bank should be there. Whether it’s on social media, email or search engines, desktop or mobile, make sure that your clients can easily find your bank.

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With the help of our bank marketing ideas and services, you will have a measurable means of growing your bank. You will be able to:

Build Trust With Your Clients

Before opening up a savings account, there are a lot of factors that a person considers before coming up with a decision. And one of those factors is the credibility of the bank. Can they really entrust you with their hard-earned money? For that to happen, you need to be transparent with your clients. With bank marketing, you will be able to build your credibility and enrich your relationship with them.

Help Your Clients To Find You When They Need You

Did you know that more than half of the internet usage worldwide is made through mobile devices? We all know that people now have fast-paced lives. So if they want to check out your bank on whatever device and channel they are using, your bank should be there. Whether it’s on social media, email or search engines, desktop or mobile, make sure that your clients can easily find your bank.

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Communicate To Potential Clients Through Their Preferred Channels

Engaging with your target market has never been this crucial. With the fierce competition in the finance industry, you need to act fast to increase your clientele. So, you can’t always wait for them to come to you first. You should know the channels that your target audience often use to entice them to check out your bank. You can do this through effective bank marketing.

Promote Specific Bank Products With The Ability To Measure The Return

One of the great things about digital marketing is that it allows you to see and measure the results of your marketing efforts. No more guessing if a strategy or campaign worked. With bank marketing, you can launch a particular promotion and see its effectiveness by checking real time data. Through this, you can easily change your strategy or improve it to yield better results.

How We Help Our Clients Through Bank Marketing?

We work with all kinds of clients and businesses, including banks, to improve brand awareness and acquire more clients. We work with our clients to make sure that we fully understand their target market. With our methods, we have helped numerous banks and financial institutions to improve their social media presence and get more leads. You can achieve the same goals with our help as we will apply the same ideas and practices that have worked successfully in the past.

Why Choose LYFE Marketing For Your Bank Marketing?

We Have Experience In The Industry

We Have Experience In The Industry

Industry-specific experience should be an important factor in choosing which digital marketing agency you work with. We have worked with banks, credit unions and other financial service businesses in the past, so we understand and can anticipate the needs associated with marketing within this industry.

We Are Specialists

We Are Specialists

Becoming a jack-of-all-trades in digital marketing is next to impossible. It is not easy to master all the details in each area of digital marketing. This is why we have a team of specialists who will work with you on specific aspects of your digital marketing.

We Customize Your Bank Marketing Strategy

We Customize Your Bank Marketing Strategy

Your bank or financial institution is unique and your marketing strategy should reflect that! We know how to customize your digital marketing strategy to fit your specific needs and target audience. If you work with us, you will not receive a generic campaign!

Effective & Proven Strategies For Bank Marketing

As business owners ourselves, we genuinely want to see you succeed. That is why we always factor these marketing strategies:

Give Customers What They Want

We always aim to provide real value to your clients by giving them valuable and convenient content. We think about the goals and pain points of your target market throughout all aspects of your marketing.

Build A Customer Relationship

This is very important in banking and financial services. If they entrust you with their money, they don’t want to be treated like just one of your many clients. They will appreciate you more once you have developed a personal customer relationship with them.

Professionalism

Showing your professionalism with your target market is one of the key factors in gaining new customers. We always keep in mind that in every action you take, it will reflect with the brand itself. We always help foster this professional tone and voice through content and public responses.

Schedule A Free Consultation Today.

Steps For Achieving Success In Bank Marketing

Study Existing Marketing Efforts

The very first step that we take with your bank marketing campaign is to audit your online presence. We need to know where you stand online first before we can take steps. We have a lot of experience in doing this so you can rest-assure that we will do it right.

Analyze The Competition

Who are your competitors in the industry? It is important for us to know because it should be a factor in the development of your digital marketing strategy. We want to give you that competitive advantage!

Learn About Your Target Market In Depth

The next step is to define who your customers are. We need to know this so we know who we are marketing to. Once we have done enough research, we will create a buyer persona, which will then be used for brainstorming bank marketing ideas to create your very own marketing plan. Knowing your target market’s pain points, goals and more helps us use language and content effectively to draw attention to your brand.

Implement A Very Intentional Strategy

After some rigorous research and planning by our specialists, the next step is to launch your marketing campaign. That should start driving results and taking you one step closer to your overall goals.

Examine The Results & Data The Initial Launch Yields

The launch is just the beginning. We will be there to monitor the results and the effects of the campaign we run for you. We want to make sure that we are hitting the target audience and that we are getting the results we want.

Study Regular Reports & Data To Take Next Steps

With our extensive experience, we know the right metrics to measure to ensure that your campaign is actually on the right track. We track your campaigns and provide you with a full report which will explain what those measurements mean for you. Following these steps will not guarantee the success of your digital marketing campaign, but it will increase your chances of hitting your goals. Our track record proves it all.

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Get More Clients With Digital Bank Marketing

Digital marketing is a continuous process. You do not just set it and forget about it. It requires commitment and dedication on your part. Do not worry though, that’s what we’re here for!

Like most banks and companies engaged in financial services, you might not have the time or the experience to run your own digital marketing campaign. Allow us to handle all aspects of your digital marketing for you.

With our proven track record in digital marketing (and specifically bank marketing!) your campaign will see success. You can focus on providing the best financial services to your clients without having to worry about the digital marketing end of things. We will take care of that for you.

Schedule A Free Consultation Today.

We’ve driven over 2,137,349 leads for clients through digital marketing.

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“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”

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