What Are The Best Social Media Marketing Services?

The best social media marketing services for small businesses looking to grow are Facebook marketing services, Instagram marketing services, TikTok marketing services and LinkedIn marketing services.

Determining what the best social media marketing services are for you will depend on a few different factors like your industry, your target market, your budget and more.

So let’s break down the pros and cons of the different social media marketing services so you can choose the right one for your business.

Facebook Marketing Services

Facebook marketing is usually the right choice for any and all businesses because it has over 3 billion users, making it easy for businesses of all industries and locations to find their target audience on the platform. 

The only caveat is that it’s difficult to generate results organically on Facebook. You’ll usually need to set an advertising budget aside and learn how to create Facebook ads to drive website traffic, social media engagement and more. 

Check out some of the other pros and cons of Facebook marketing below:

PROS	CONS
Can find any target demographic on the platform	Must pay to reach them with social media ads; cannot grow organically
The most advanced social media advertising platform	Some limited tracking with the Apple Privacy update
The cheapest advertisements and means to reach your audience compared to other online advertising platforms & traditional advertising	You pay per 1,000 impressions instead of per click (sometimes resulting in lower-intent audience)

Instagram Marketing Services

Instagram is owned by the same parent company as Facebook, Meta, so it has a lot of the same advantages that Facebook does.

You get to access the same advanced advertising platform and targeted features with Facebook Ads Manager.

Unlike Facebook, however, you have more of a choice to reach your audience organically or with paid ads. Let’s look at some of the pros and cons of Instagram marketing.

PROS	CONS
Has access to Facebook’s advanced advertising platform & targeted features	Can also advertise through the Instagram app which is simple but not recommended; can be deceiving for business owners new to advertising
Is a visual platform that allows for beautiful and cohesive branding and eye-catching content	Must invest either time, money or both into creating aesthetically-pleasing and visually-interesting content
Can grow organically on the platform without paid ads	You will grow at slower rate via organic efforts as opposed to paid advertising

TikTok Marketing Services

TikTok is known for its trendy nature and short video content.

While it gives small businesses the most potential to go viral and put their brand on the map, it has a different user base than Facebook does.

As a result, it may not be the right choice for every type of business. Let’s look at some of the pros and cons of TikTok for businesses.

PROS	CONS
Has a younger user base, which is great for businesses targeting Millennials and younger	Has a smaller user base in total and may be the wrong platform for a business whose target market is older
Has a reputation of high brand-consumer engagement	Ad platform is less developed, so can be hard to get your content in front of the right audience initially
Lends itself to fun, lighthearted content that’s humorous and layered with trends and jokes specific to the platform and the content on it	Can be the wrong platform to post more serious or corporate-feeling content unless done in the right way

LinkedIn Marketing Services

LinkedIn is a great platform for companies looking to grow their team or specifically target people by their job titles.

It is, however, a smaller platform, making it sometimes more difficult for businesses to find their audience at a profitable rate. Here are some more pros and cons of LinkedIn marketing.

PROS	CONS
Can pinpoint specific job titles and target them with LinkedIn Ads	Need an advertising budget to target your audience; cannot do so organically
Has an advertising platform that allows you to include or exclude different audiences to refine your targeting	User base is smaller than Facebook’s, so some argue that you can find and target the same users better and for less on Facebook
No better social media platform for finding specific candidates to hire for your team	Hiring is often not the main goal of businesses when it comes to social media marketing

The Top 5 Social Media Marketing Agencies

In order to see real results with any of the social media platforms out there, you need a digital marketing expert at the helm of your campaign.

The best social media marketing services are provided by social media marketing agencies and professionals. Here are the top 5 social media marketing agencies for businesses.

1. LYFE Marketing

LYFE Marketing was founded in 2011 by and for small business owners.

They are known for our social media marketing services, generating over $272 million in revenue for their clients via social media alone.

They have also been recognized on the Inc. 5000 list three years in a row as one of the fastest-growing companies, and the strategies they’ve used to grow their own business are the same as the ones they use to grow their clients’ businesses.

You might have seen them featured on CNBC’s The Profit, when Marcus Lemonis chose LYFE Marketing as the go-to marketing agency to help with his small business client, Polar Bear Coolers.

LYFE Marketing is a full-service agency, which means they can offer their clients a cohesive marketing campaign that includes social media and more.

Here is a full list of their offerings:

1. 1. Social Media Marketing (organic)
   2. Social Media Advertising (with paid ads)
   3. Email Marketing
   4. PPC Advertising (Google Advertising)
   5. Short Video Marketing
   6. Short Video Advertising
   7. Graphic design

They have different social media marketing packages including custom packages to fit every business’s needs and budget. Contact them today to get a free, custom proposal and quote.

2. Disruptive Advertising

Disruptive Advertising was originally founded in 2012 as FoundROI, but then they rebranded in 2013 to the name it holds today.

Their biggest claim to fame is that they are the most reviewed marketing agency across review platforms.

These reviews mostly reflect their PPC services as they are not a full-service marketing agency like LYFE Marketing is.

They instead have partner marketing agencies to refer to when needed. They also offer a free marketing audit.

3. Boostability

Boostability first released LaunchPad in 2009, which is a DIY SaaS SEO platform for small businesses.

Their bread and butter is white label SEO, offering local, national and global SEO solutions.

They tend to partner with marketing agencies that offer web design, paid advertising and social media but not SEO.

4. SociallyIn

Sociallyln was founded in 2011 and offers several different social media marketing services including the following:

• Social strategy
• Content production
• Community management
• Paid social advertising
• Influencer marketing

They do not have pricing packages listed on their website, so businesses will need to reach out to them to get exact pricing.

5. Bad Rhino

Bad Rhino is a digital marketing agency that was founded more than 12 years ago in Philadelphia.

This is a full list of their services:

1. 1. Digital marketing strategy
   2. Content marketing
   3. Social media marketing
   4. Paid ads or media buying
   5. Paid search advertising
   6. Paid social advertising
   7. Web design
   8. Outsourced CMO

Businesses will need to set up a free consultation with them in order to obtain pricing.

Who Provides The Best Social Media Marketing Services?

LYFE Marketing provides the best social media marketing services, with results-driven campaigns, strategies and more at a price that small businesses can afford.