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Social Media Marketing Packages

The Best Social Media Management Packages for Small Businesses

social media marketing packages

Social Media Marketing Plans & Pricing

Social media marketing costs anywhere between $750-$7,000 a month or more depending on what your needs are, what your goals are and your budget. We at LYFE Marketing build out our social media management packages with the small business owner in mind. Check out our social media management packages below:

GOOD PLAN

Starting at

$750 / MONTH

Image Posts
Facebook & Instagram
12 Posts Per Month
Page Monitoring & Responding
Sponsored Posts & Follower Ads

BETTER PLAN

Starting at

$1,350 / MONTH

Vertical Videos
Instagram & TikTok
12 Posts Per Month
Page Monitoring & Responding
Sponsored Posts & Follower Ads

BEST PLAN

Starting at

$1,550 / MONTH

Vertical Videos
Instagram & TikTok
20 Posts Per Month
Page Monitoring & Responding
Sponsored Posts & Follower Ads

What Is A Social Media Marketing Package?

A social media marketing package is a set of services a marketing agency or freelancer provides to help businesses manage and grow their social media presence. These packages are tailored to meet specific goals, such as increasing brand awareness, boosting engagement, or driving sales through social platforms.

Why Create Social Media Marketing Packages?

Social media marketing packages can benefit a digital marketing agency and business by providing a structured, scalable approach to managing social media. Here’s why creating such packages makes sense:

Benefits For Agencies

Consistency in Delivery

A structured package ensures consistent quality and results, as the same processes and services are applied across projects.

Streamlined Offerings

Social media marketing packages help organize services into clear, predefined options, making it easier for clients to understand what they’re getting.

Efficient Pricing

Bundling services allow agencies to set transparent pricing that reflects the value of the work.

Scalability

Predefined packages allow agencies to handle multiple clients efficiently by replicating proven strategies.

Benefits For Businesses

Simplified Decision-Making

Packages make it easier for businesses to choose a service level that matches their needs and budget.

Cost-Effectiveness

Bundling services often costs less than purchasing them individually.

Comprehensive Solutions

Packages ensure businesses get all the essential services they need for social media growth.

Goal Alignment

Different package tiers (basic, advanced, premium) cater to businesses at various growth stages or with different objectives.

Social Media Marketing Costs Calculator

If none of the social media marketing packages above fit what you’re looking for, use our calculator to generate an estimated quote for a custom package. For an exact quote and free, custom proposal, schedule a call with us today!

Social Media Marketing Costs Calculator

Choose Your Network

Posts Per Week

Ask us about MORE features like Reels, custom graphics and additional networks. Contact our team today

How to Create Social Media Marketing Packages

You can follow these steps to create an effective social media marketing package:

1

Understand Your Target Audience

Identify the industry or business you want to serve. Determine their goals (e.g., brand awareness, lead generation, or sales growth). Research their budget range and tailor your offerings accordingly.

2

List Your Services

Your social media marketing package should include services commonly requested by businesses. These services typically include social media strategy development, social media profile setup, content creation, posting and scheduling, analytics, and reporting.

3

Define Your Package Tiers

Create multiple tiers to cater to varying budgets and needs.

  • Basic Package: Include essential services like posting and analytics.
  • Standard Package: Add advanced services like ad management and more frequent posting.
  • Premium Package: Offers full-service management, including in-depth reporting, multiple social media platforms, strategy meetings, etc.

4

Set Competitive Pricing

Your packages should be market-competitive in terms of both pricing and services offered. Agencies should research market rates for similar services and provide transparent pricing to build trust.

5

Highlight Value in Each Package

Clearly explain how each package helps clients achieve their goals. Highlight features such as increased post frequency, detailed performance reports, priority support, or custom strategies.

6

Provide Add-On Services

Provide optional extras, such as influencer outreach, video production, or additional ad spend management. This will help upsell additional services without complicating the core packages.

7

Create a Clear Presentation

Use a comparison chart to showcase package features side-by-side. Include deliverables, timelines, and measurable outcomes for each tier.

8

Gather Feedback and Refine

After launching, request feedback from clients to refine and improve your social media marketing packages over time.

How Social Media Marketing Packages Work

We have bundled our social media marketing services into different social media marketing packages so that you can compare different features and understand what you get for each budget. Call us to get an exact quote and custom proposal for free today!

1

Look at the different features in each package and compare them against what your business needs.

2

Compare the price of each package against your marketing budget.

3

Determine which package makes the most sense for your business based on your goals and budget.

Platform-Specific Social Media Marketing Packages

social media marketing packages

Facebook

Facebook has the largest user base of all the social media platforms with billions of active users. We at LYFE Marketing help businesses find their specific target audience within those users and put strategic content in front of them to generate brand awareness, engagement and ultimately conversions.

Facebook Individual Setup Package

$650 / MONTH

Image Posts
12 Posts Per Month
Page Monitoring & Responding
Sponsored Posts & Follower Ads
Average CPC (Cost Per Click): $0.97
Average CPM (Cost Per 1,000 Impressions): $14.40; they can range from as low as $2 to over $30
Other costs: $6.35 per 1000 views for boosted posts; $11.99 (web) or $14.99 (app) for Meta Verified

social media marketing packages

Instagram

Instagram is a visual media management platform that has the highest rates of brand-consumer engagement. Our expert team will help you tap into custom-made Instagram reels that address the goals and pain points of your audience.

Instagram Individual Setup Package

$650 / MONTH

Image Posts
12 Posts Per Month
Page Monitoring & Responding
Sponsored Posts & Follower Ads
Average CPC (Cost Per Click): $0.20 to $2.00 and may increase to $3.00 in highly competitive industries
Average CPM (Cost Per 1,000 Impressions): $7.91
Other costs: $14.99 (app) for Meta Verified; as low as $5 for posted promotions
logo-tiktok

TikTok

If you want to successfully leverage TikTok, you can’t regurgitate the same content your competitors are putting out. Our team performs extensive market research to create a TikTok marketing strategy that resonates with your audience.

TikTok Individual Setup Package

$1,350 / MONTH

Vertical Videos
Instagram & TikTok
12 Posts Per Month (3x per week)
Ad Management: Sponsored Posts
Page Monitoring & Responding to Activity
Best Practice: $150 Ad Spend Per Platform
Average CPC (Cost Per Click): $1
Average CPM (Cost Per 1,000 Impressions): $10
x-logo

X (Twitter)

X (Twitter) can be a great way to build an intimate connection with your audience. Our team will create content that helps you build followers that later convert into clients or customers for your business.

X (Twitter) Individual Setup Package

$650 / MONTH

Image Posts
12 Posts Per Month
Account Monitoring & Responding
Sponsored Posts & Follower Ads
Best Practice: $150 Ad Spend Per Platform
Average CPC (Cost Per Click): $1.35 (for Promoted Tweets); $2.50 to $4 per follower (for Promoted Accounts); $200,000 per day (Promoted Trends)
Average CPM (Cost Per 1,000 Impressions): $10
Average CPM (Cost Per 1,000 Impressions): $6.46

LinkedIn

Our team knows from experience what it takes to build and convert a B2B audience, and we can help you do the same with our sought-after LinkedIn marketing services

LinkedIn Individual Setup Package

$650 / MONTH

Image Posts
12 Posts Per Month
Page Monitoring & Responding
Sponsored Posts & Follower Ads
Average CPC (Cost Per Click): $5.26 (Sponsored Post))
Average CPM (Cost Per 1,000 Impressions): $6.59
Other costs: $0.80 cost per paid message sent; $0.26 to $0.50 cost per send for Sponsored InMail campaigns
pinterest

Pinterest

Pinterest is a unique platform in that it’s both a social media and a search engine. We help you make SEO-optimized Pins that get found by the right audience to increase customers for your business.

Pinterest Individual Setup Package

$900-1600 / MONTH

Image Posts
12 Posts Per Month
Page Monitoring & Responding
Sponsored Posts & Follower Ads
Average CPC (Cost Per Click): $5.26 (Sponsored Post)
Average CPM (Cost Per 1,000 Impressions): $6.59
Other costs: $0.80 cost per paid message sent; $0.26 to $0.50 cost per send for Sponsored InMail campaigns
youtube

YouTube

YouTube is great for educating your audience and pulling the right people into your sales funnel. If you sign up for our PPC management services, our team can help you run video ads that drive traffic and convert.

YouTube Individual Setup Package

$300-3000 / MONTH

Account Setup Fee: $300 (Possibly waived)
Google Search Network
Google Display Network
Bing PPC Networks: $150/month
Initial Campaign Strategy
Ad Creation & Development
Average CPC (Cost Per Click): $3.21
Average CPM (Cost Per 1,000 Impressions): $9.68
Other costs: $0.10 to $0.30 cost per view (CPV)

What’s Included in Our Social Media Marketing Packages?

LYFE Marketing offers a variety of social media management packages to accommodate every small business with varying budgets, goals and more. Check out what’s included in some of our popular social media marketing plans below:

  • GOOD
    $750
    • Image Posts
    • Platforms Included: Facebook & Instagram
    • Platforms Included:
      N/A
    • Original Content Creation for SMM
    • Social Media Calendar Organization
    • Post Promotion (Ad Boost Management)
    • Community Management (10 responses per day)
    • More Social Networks (Twitter, LinkedIn, etc.): $150/mo per network
    • Initial Campaign Strategy
    • Single Account Manager
    • No Setup Fee or Initial Campaign Investment
    • Analyze Performance/Reporting
    • Hourly consultations per month
    • Post Frequency: 12 Posts Per Month
  • BETTER
    Most Popular
    $1350
    • Vertical Video
    • Platforms Included: Facebook & Instagram
    • Platforms Included: TikTok & Instagram Reels
    • Original Content Creation for SMM
    • Social Media Calendar Organization
    • Post Promotion (Ad Boost Management)
    • Community Management (10 responses per day)
    • More Social Networks (Twitter, LinkedIn, etc.): $150/mo per network
    • Initial Campaign Strategy
    • Single Account Manager
    • No Setup Fee or Initial Campaign Investment
    • Analyze Performance/Reporting
    • Hourly consultations per month
    • Post Frequency: 12 Posts Per Month
  • BEST
    $1550
    • Vertical Video
    • Platforms Included: Facebook & Instagram
    • Platforms Included: TikTok & Instagram Reels
    • Original Content Creation for SMM
    • Social Media Calendar Organization
    • Post Promotion (Ad Boost Management)
    • Community Management (10 responses per day)
    • More Social Networks (Twitter, LinkedIn, etc.): $150/mo per network
    • Initial Campaign Strategy
    • Single Account Manager
    • No Setup Fee or Initial Campaign Investment
    • Analyze Performance/Reporting
    • Hourly consultations per month
    • Post Frequency: 20 Posts Per Month
  • CUSTOM
    $TBD
    • Vertical Video & Images
    • Platforms Included: Facebook & Instagram
    • Platforms Included: TikTok & Instagram Reels
    • Original Content Creation for SMM
    • Social Media Calendar Organization
    • Post Promotion (Ad Boost Management)
    • Community Management (10 responses per day)
    • More Social Networks (Twitter, LinkedIn, etc.): $150/mo per network
    • Initial Campaign Strategy
    • Single Account Manager
    • No Setup Fee or Initial Campaign Investment
    • Analyze Performance/Reporting
    • Hourly consultations per month
    • Post Frequency: Contact us for custom frequency

Why LYFE Marketing’s Social Media Marketing Packages Are The Best for Small Businesses

Pricing Built For The Small Business Owner

LYFE Marketing was founded by 3 small business owners. We understand the small business budget firsthand and our mission is to help small businesses grow, therefore we set our prices accordingly.

Low Cost Packages Lead To High ROI

We pack a lot of value into our social media marketing packages so that small business owners like you can maximize your results at a low cost.

Low Risk Contracts

Our clients sign up for an initial 3 month contract, and then after that, the contract moves to a month-to-month basis. Most other agencies require an annual contract, so we do this to help small businesses that need a more flexible marketing partner.

How We Drove 263,052 Engagements & 54,874 New Followers for This Ecommerce Client

Taliah Waajid is a natural hair care specialist and offers hair care products that are specifically created and formulated for naturally curly, coily, kinky and wavy hair textures.

She signed up for one of our social media management packages because she wanted to rapidly increase brand awareness that would later lead to sales.

Our social media strategies generated 263,052 engagements, 146,585 video views and 54,874 new followers.

Why Businesses Choose Our Social Media Marketing Agency Over Others

LYFE Marketing Other Agencies In-House Team
1.8 Million Hours Spent Working On Social Media Marketing Campaigns Over the last decade, our team has collectively spent 1.8 million hours helping small businesses grow via social media. We have the hands-on experience required to overcome any obstacles and propel your business forward no matter what. Have not spent the same amount of time or dedication to helping small businesses grow via social media. Has not spent 1.8 million hours on any marketing campaign.
4,079+ Small Businesses Helped We have helped thousands of small businesses from every industry grow on social media. So, no matter what industry you’re in, you can trust that we’ll be able to help you grow! Have not helped businesses from multiple industries / have only partnered with businesses in a select few industries Has not helped or learned from helping multiple businesses grow
Clear, Easy-To-Understand Reporting We don’t hide behind confusing reports or industry jargon. We let our results speak for themselves with clear, easy-to-read monthly reports. Complicated reports that don’t make sense or are hard to comprehend Doesn’t have access to agency-grade reporting software

Social Media Marketing Packages FAQs

What does a social media marketing package include?

A social media marketing package includes a list of features you will receive or benefit from in that package such as follower growth, engagement outreach etc. as well as the price of that package so that you can compare the packages against your budget.

How much does a social media package cost?

A social media package costs $750-$7,000 a month depending on how many posts and platforms you want managed.

How much does a social media marketing plan cost?

A social media marketing plan costs $750-$7,000 a month or more depending on the scope of work.

What is the 50/30/20 rule for social media?

The 50/30/20 rule for social media is to divide social media content into 50% value-added posts, 30% engagement-focused posts, and 20% promotional content for a balanced strategy.

How much should I charge for a social media package?

You should charge $750 – $7000 for a social media package. Pricing of these packages depends on the scope of services and client needs.

What should a social media marketing plan include?

A social media marketing plan should include

  • Goals and objectives
  • Target audience
  • Content strategy
  • Posting schedule
  • Engagement plan
  • Analytics and performance tracking
  • Key performance indicators (KPIs) to measure success.